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Volkswagen launches new factory to expand electric vehicle production network
Volkswagen announced on Friday that it had officially started production of the ID.4 all-electric crossover at a new facility in Emden, Germany. The plant is the newest electric vehicle manufacturing facility for Volkswagen and is another step in the automaker’s plan to expand its global manufacturing footprint for electric vehicles.
On Friday, Volkswagen said it was pressing ahead with its plans to transition to electric mobility by expanding its global production network. The expansion was marked with the start of ID.4 production at its new site in Emden, Volkswagen’s second facility for manufacturing electric vehicles in Germany following its Zwickau plant.
Volkswagen’s Emden Plant (Credit: Volkswagen)
Volkswagen said it will also launch production of EVs at two other facilities this year, one in Chattanooga, Tennessee in the United States, and another in Hanover, Germany. The plants will contribute to an annual electric vehicle production capacity of 1.2 million vehicles. With three new plants opening in 2022 for Volkswagen, brand CEO Ralf Brandstätter said the clear cut strategy for growth relies on more facilities on a global scale.
“Rapid expansion of production capacities for our successful ID.4 model is a key component of our ACCELERATE strategy,” Brandstätter said. “It helps us accelerate the transformation to zero-carbon mobility and create further capacities to meet the high demand for electric vehicles. With our clear commitment to the site, we aim to show that cost-effectiveness and competitiveness are not only possible in the region, but that we can even enhance them lastingly.”
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- One of the first ID.4 to be built on the assembly line in Emden.
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- Start der Produktion des ID.4 in Emden.
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- Start der Produktion des ID.4 in Emden.
Lower Saxony is becoming a hotspot for Volkswagen’s EV production expansion. The company already employs 130,000 people in the area. The new Emden plant will build the ID.4, but next year the plant will build the AERO B, another all-electric vehicle from the German company. Additionally, production of the ID.Buzz will also commence in Hanover but will be joined from 2023 on by the ID.3 made in Wolfsburg.
Volkswagen said six new production halls and five new conveyor bridges and logistics buildings have been created as a part of Emden’s transformation into an electric vehicle manufacturing plant. The automaker focused on successful training near production lines and in a virtual setting, which helped employees transition to the new products.
Volkswagen is converting another German plant for EV production
As far as the ID.4, it is now produced at Emden and Zwickau in Germany and Anting and Foshan in China, meaning four facilities have been given space for manufacturing the all-electric vehicle. The vehicle will also be built at the Chattanooga factory in the fall. The ID.4 has quickly become Volkswagen’s most successful EV with more than 30,000 units delivered in 2022’s first quarter. Half of all VW’s EV deliveries are an ID.4, as the automaker has delivered 163,000 units of the vehicle since its launch early last year.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
