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Volkswagen orders $4B in LiDAR sensors, what Elon Musk calls ‘a fool’s errand’
Volkswagen has reportedly ordered up to $4 billion of LiDAR sensors from Israeli company Innoviz Technologies to help develop self-driving programs for the German automaker. Fresh off of its recent mutual removal of CEO Herbert Diess from the Group’s executive lineup, Volkswagen is putting considerable sums of money into a self-driving strategy that Diess’s industry best friend, Tesla CEO Elon Musk, has called “a fool’s errand.”
Reports from Bloomberg showed Volkswagen’s software unit Cariad purchased $4 billion in sensors, bringing the company’s total order sheet to roughly $6.6 billion. Innoviz CEO Omer Keliaf said there is potential for more purchases and supply deals with VW in the future.
It is the latest move for VW, which recently decided to amicably cut ties with its Chief Executive Herbert Diess, who has spearheaded the company’s involvement in electric vehicles. Electrification efforts often coincide with self-driving projects, and while ICE vehicles also have Advanced Driver Assistance Systems (ADAS), the future of autonomy is uncertain. It is unknown who will figure it out first, and when they will do it.
With companies committing to all-electric lineups as soon as 2035, it is likely that self-driving vehicles will only be electric as it will take some time to figure out. Company approaches vary from manufacturer to manufacturer, but one thing remains the same: Every automaker is different.
How companies plan to tackle self-driving vehicles is entirely up to them. Tesla, which has been working on its Full Self-Driving fleet for several years, is still attempting to solve various things, like Autosteer on City Streets. It has taken an unorthodox approach to self-driving, axing any radar modules from its Model 3 and Model Y vehicles last May and its flagship Model S and Model X cars in February 2022. While it has tested LiDAR in the past, CEO Elon Musk has stated that anyone relying on the strategy would be “doomed.”
“LiDAR is a fool’s errand,” Musk said at Tesla’s Autonomy Day in 2019. “Anyone relying on lidar is doomed. Doomed…expensive sensors that are unnecessary. It’s like having a whole bunch of expensive appendices. Like, one appendix is bad, well now you have a whole bunch of them, it’s ridiculous, you’ll see.”
Tesla’s Autonomy Day highlights Elon Musk’s vision for a full self-driving future without LiDAR
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LiDAR helps utilize lasers to determine the distance between objects. They are expensive, but many companies have gone into the LiDAR path, like Waymo and Cruise, which recently obtained the first-ever permit to carry out driverless ride-sharing services in the San Francisco Bay Area.
This is not to say that Diess was axed because of his friendship with Musk, nor is it to say that Diess was a major proponent against LiDAR due to his relationship with the Tesla CEO. However, it is clear cut that in the game of electric vehicles, there are allies, but there are never friends. After all, it is a race to see who can figure out autonomy first, and Volkswagen has been biting at Tesla’s heels with dreams of eventually surpassing the world’s best-selling electric automaker.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
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Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
