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Volkswagen launches Over-the-Air Updates for all ID. models
German automaker Volkswagen has announced that it has launched Over-the-Air Updates for each of the models in its ID. family of vehicles.
Over-the-Air Updates allow manufacturers to roll out vehicle improvements through software downloads that go to the car through an internet connection. Tesla is the most notorious carmaker to utilize Over-the-Air updates for its vehicles. The company employs them for performance, entertainment, and updates to the company’s Full Self-Driving suite.
Volkswagen has been working on Over-the-Air Updates for several months, aiming to release them during Summer 2021. The company has officially announced that it will begin rolling them out as a part of its ACCELERATE strategy, and the downloads will begin effective immediately. “Full availability of our Over-the-Air Updates underlines the innovative capacity of Volkswagen and forms the basis for a completely new, digital customer experience,” Volkswagen CEO Ralf Brandstätter said. “At the same time, we are laying the foundation for new digital business models and hitting a key milestone in our ACCELERATE strategy.”
Volkswagen takes a page from Tesla’s automation playbook in transition to e-mobility
Volkswagen has been experimenting with the OTA updates with an exclusive “ID. First Movers Club,” a group of customers who gained exclusive access to the program.
The first bit of software updates that will be rolled out will be ID. Software 2.3 and will offer new functions and improve already available features. The features in the initial update include:
- ID. Light – a light strip at the bottom of the windscreen that gives information that can prove intuitive support for energy-saving driving.
- Improved Image Processing for the multifunction camera, allowing it to recognize motorcycles and other road users
- Dynamic headlight beam control for more precise headlight regulation
- New graphics on infotainment display for calmer, clearer, and more intuitive operation
Volkswagen is also looking at the latest OTA update program as a way to “lay the foundation for new, customer-oriented business models.” VW says in a press release that it is “the only high-volume manufacturer to provide this technology for its customers.”
Credit: Volkswagen
The updates are developed by Volkswagen in close collaboration with VW AG’s software company CARIAD. “The new updates are a central functionality of the digital, connected car. They will quickly become normal for our customers, in the same way as they have for their smartphones,” Member of the Board of Management for Technical Development, Thomas Ulbrich, said. “Software development is iterative and fast. We work in short cycles, like a tech company, and provide updates to our customers at correspondingly short intervals.”
The rollout of a widespread Update program will also help the automaker remain in contact with its customers. Vehicles that always have the latest software on board can provide an excellent digital customer experience and are therefore of the utmost importance for our future success,” Ulbrich added.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
