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Why Tesla’s lead acid 12V battery needs to be lithium-ion based
It’s a prominent issue surrounding the electric vehicle market that the old-school lead acid battery just isn’t appropriate for new technology vehicles. Many users of electric vehicles, especially Tesla owners, have cited concerns with the poor performance of their 12V or low-voltage battery, oftentimes requiring annual replacement.
In contrast, a lead acid battery in a traditional internal combustion engine (ICE) vehicle generally has a 4 year life-cycle, but why?
RELATED: Tesla Model S 12V Lithium-Ion battery replacement (up to 70% lighter, 4x life)
First off, some of the most important factors to consider in longevity of a battery are “cycle-life”, environmental conditions, discharge/charge rates and calendar-life; cycle-life is how many times the battery can be drained and recharged in its life. Environmental conditions include temperature and humidity. Discharge/charge rates are the amperages going out of and into the battery respectively.
There are two major differences between the way an ICE vehicle uses its 12V battery and the way an EV uses its 12V battery:
“OFF” state discharge and cycling frequency
ICE Vehicle: generally has a very low 12V load while the vehicle is in the “off” state, often this load doesn’t exceed a few watts and doesn’t present a major challenge for the 12V battery to maintain.
Electric Vehicle: The 12V load while in the off-state is often much higher due to advanced computer systems that are running to maintain the high-voltage battery, keep vehicle “connected” (all EV have some remote access features), maintain charging and BMS (Battery Management System) communications, etc. In fact a Tesla Model S/X puts about 50 Watts of load on the 12V system when the vehicle is in the “off” state. 50 Watts equals about 4.5 Amps of discharge on the 12V battery, this drains the battery down relatively rapidly and requires the 12V battery be “recharged” by the high-voltage battery regularly, this usage pattern results in many cycles being placed on the battery.
“ON” state utilization and purpose
ICE Vehicle: The 12V battery is used to initiate the ICE (start the car) and is designed for putting out large amounts of current to accommodate this process. Once an ICE vehicle is in the “on” state, it relies on an alternator to power all of the 12V sub-systems and also maintain the voltage of the 12V battery.
Electric Vehicle: The 12V is subjected to (practically) no additional load while the vehicle is being turned “on”, and although most vehicles are designed with DC/DC converters (which act as alternators) it is often an engineering design choice to reduce load on the DC/DC converter by minimizing the frequency with which it is utilized. This also extends the driving range of the vehicle because none of the precious high-voltage battery capacity is being shunted to non-driving tasks. Due to this usage profile the 12V battery is subjected to relatively low discharge and recharge currents.
When you combine the high number of cycles and the low current requirements of the electric vehicle 12V battery system you arrive at a completely different battery need than that of an ICE vehicle. Lead Acid batteries are very good at high discharge and low cycle count life-styles, this is their bread and butter and this is where they last a long time and provide the most bang for the buck (cheap cost and decent product life-cycle), but they aren’t lasting in electric vehicles.
The electric vehicle 12V battery system is one that is best suited by a battery capable of tremendous cycle-life as the main design goal. The battery chemistry that suits this usage scenario best? Lithium! Lithium battery technology is specifically very good at being cycled many times and continuing to provide minimal capacity loss and degradation. This, along with reduced weight, is why these batteries are used for the high-voltage battery packs, cell-phones, laptops, medical equipment and cars where batteries are being cycled frequently and longevity is important.
Editor’s note: This post was submitted into our network by Tesla Model S owner Sean Scherer. Having suffered an unfortunate incident in his Model S that left him stranded because of a faulty 12V battery, Sherer began on a mission to create a lithium-ion based 12V battery solution that was not only more reliable than the traditional lead acid battery, but better suited for the demands of a Tesla Model S, Model X, and electric vehicles in general. He began BattMobile Batteries, who have made it their mission to improve adoption of electric vehicles by solving some of the small details that has been missed by EV manufacturers.
We’ve also included a video tutorial on how to replace the Model S 12V battery.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
