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The Battle of the Supercharger: Congestion in the face of increased Model 3 production

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Tesla Supercharger in Allentown, PA

The will they or won’t they argument about free Supercharging for life with Model 3 has been debated backward and forward. Fears have been accelerated since last week’s news of an ambitious goal to get 100,000-200,000 Model 3 vehicles on the road in 2017. Elon’s exact words at the unveil have been analyzed and rehashed time and time again. I won’t venture to assume I know what Tesla will decide, or even give my opinion on how they should price or restrict access. What I can say is that we need a strategy and we need it fast. I call it: etiquette education.

We needn’t mince words here. We’re all adults. We also needn’t take sides on the already exhaustive debate of whether or not it’s proper to charge locally just to save a few bucks. (Opponents argue it’s contrary to the point of chargers, while those for it stand on the ground that they paid for “free for life” access.) All we need to do is spell out good etiquette. I mean really spell it out.

Truth 1: Superchargers are intended to enable long distance travel.

Rule 1

Travel on the network as often as you like, anywhere your 4 wheels can take you.

 

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Truth 2: Superchargers are for charging, not parking.

Rule 2

Charge as much as you need, or even a bit more, then promptly move your vehicle. Do not park overnight, do not go on a shopping spree and absolutely do not use it as a premium parking space without even plugging in.

Oxnard Supercharger

Tesla Model X at the Oxnard, CA Supercharger via app check-in

Truth 3: Charge rates dramatically slow down after you’ve reached approximately 90% charge. You will thus occupy a stall for much longer than you did for any other 10% portion of your charge.

Rule 3

Do not charge beyond 90% at a Supercharger unless you absolutely need it to get to your next destination (including a buffer of course) or there are many other open stalls.

 

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Truth 4: Waiting in line to charge when you’re on a road trip can derail plans, exacerbate tiredness from traveling, and would all around suck.

Rule 4

If you are charging close to home (whether returning from a road trip or otherwise) and have enough to get there, stay with your car and immediately vacate if or when all of the stalls at that location are occupied.

Tejon Ranch Supercharger

Long queues known to form around the Tejon Ranch Supercharger

Truth 5: Someone out there either needs or wants to save a few bucks on electricity. Someone out there has no home charging solution available. Someone out there accidentally fried their home charger with a failed DIY attempt and can’t get it fixed until next week.

Rule 5

If intending to visit a local charger just for the sake of charging (eg: not returning from a trip), do so off peak. Do not go during known commuting hours, holidays or busier weekend hours. Plan to charge in the evening, mid-weekday or early morning hours. (Tesla should consider releasing peak charging times per SC location for this and trip planning purposes.) Also refer to rule 2. If you fall into the camp of visiting a local charger just for sake of charging, do not leave your vehicle unattended. Immediately vacate the charging space if or when all of the stalls at that location are occupied.

Truth 6: Tesla knows or can figure out who uses local Superchargers “rather aggressively.”

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Rule 6

You may receive a warning letter – with attached peak charging schedule for your local location – that you have been identified as using your local charger aggressively. The letter will remind you that the Supercharger network was intended to enable long distance travel, set Tesla apart from the rest of the industry and bring in sales which ultimately benefits us all and provides funds for additional chargers. (Okay, this one is speculation and wishful thinking on my part. But I think this paired with a rigorous educational program as spelled out above would go a long way.)

No, Model S and X owners don’t deserve some kind of priority and shouldn’t bellyache about the presumed onslaught of Model 3 drivers hogging up all the chargers. After all, a successful Tesla Motors is good for everyone. However even today, we all need a stern lecture on proper Supercharger etiquette and Tesla should feel no shame in very clearly spelling it out to us and the rest of the world. Education is the missing piece here, not some complicated pay-per-use or tiered charging access.

"I'm Electric Jen

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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