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Tesla Model S vs. Toyota Mirai Comparison
With the introduction of the new hydrogen-powered Toyota Mirai (the name means “future” in Japanese), there has been a lot of media hype about vehicles that use hydrogen fuel cells as their power source. Toyota, Honda and a number of other automobile companies have announced plans to build cars based on fuel cell technology.
Fundamentally, a hydrogen fuel cell produces electricity via an electro-chemical reaction that drives an electric motor that creates the motive force for a car. The technology requires high-pressure storage of liquid hydrogen, a fuel cell to convert the H2 to electrons, a control system to deliver the resultant electricity to an electric motor and/or battery that in turn drives the wheels of the vehicle. It’s a workable, if somewhat complex system that produces zero emissions and water as a by-product.
In the media, there are three major claims that are being made about cars powered by hydrogen: (1) that H2 is a 21st century energy source and will ultimately become the preferred power source for automobiles; (2) that hydrogen-powered fuel cells represent a significant improvement in environmentally safe automotive fuel, and (3) that cars like the Toyota Mirai represent a major threat to battery electric vehicles (BEVs) like the Tesla Model S.
Are any or all of these claims true? We thought we’d take a look.
After going through the popular literature and government/academic reports, we decided that the best way to present the array of information collected was with an infographic, “Tesla Model S vs. Toyota Mirai: A Technology/Vehicle Comparison,” that examines four broad categories of concern:
- underlying technology that powers the vehicle
- the two vehicles themselves
- technology required for refueling the vehicle, and
- environmental impact
Tesla Model S vs. Toyota Mirai
Technology
EV technology has been around for 100 years. It represents a remarkably simple method for automotive power that is constrained solely by the capacity of the vehicle’s batteries. Fuel cells are evolving rapidly and provide more energy capacity than modern Li-Ion batteries, but they require liquid hydrogen to be stored on board the vehicle in pressurized tanks. The Tesla Model S has an energy capacity of either 60 kWh or 85 kWh while the Toyota Mirai produces 114 kWh. The overall energy efficiency (from an environmental viewpoint) of BEVs is dependent on the efficiency of the electric grid from which a BEV obtains its diet of electrons. The efficiency of hydrogen-powered cars is impacted by the process that extracts hydrogen from other sources and the method by which hydrogen is transported to a refueling station.
The winner: It’s close, but the simplicity of the BEV system gives the underlying technology of the Model S a slight edge.
The Vehicles
Both the Tesla Model S and the Toyota Mirai are expensive, but that’s the price of new technology. The Model S is a premium, high performance automobile in ever sense of the word. It is a visually beautiful car that conjures images of a Aston Martin or Jaguar and has been lauded as one of the best sedans in the world. It has won praise from virtually every automotive media source, and is one of the safest, roomiest cars on the planet. The Toyota Mirai has an eccentric look that gives it a boxy Prius-like feel. It appears to provide good, basic transportation, but it is not for those who want a bit more than good, basic transportation. Finally, the Tesla Model S is here today. By 2017, there will be about 160,000 Model S vehicles on the road. Toyota projects that only 3,000 Mirais will be in the field by the same date.
The winner: No contest! The Model S is far superior to the Mirai in virtually every respect except for range.
Fueling the Vehicle
In our view, one of the major benefits of BEVs is that you refuel them at home, overnight, while you’re sleeping, so that your Model S is “full” every morning. Unless you travel long distances on a regular basis, you will rarely need a Tesla Supercharger or any other refueling source away from home. That’s huge, and often get’s lost in the discussion of “range anxiety” that always seems to invade the thinking of those who don’t own a Model S. Although fuel cells are sexy, it seems odd to us that Toyota has returned to a 20th century fueling station paradigm. In essence, there is little difference between refueling a Mirai and refueling a Camry. Sure, the fuel is different, but you have to hunt for a specific refueling station as your Mirai slowly depletes its hydrogen. No charging at home—ever.
The winner: No contest! Refueling your vehicle at home is a convenience that represents 21st century thinking. Model S provides that convenience. Mirai does not.
Environmental Impact
Both the Model S and the Mirai are environmentally impressive. Both have zero emissions and relatively low “well-to-wheel” inefficiencies. In our view, the beauty of a BEV is that it becomes increasingly friendly to the environment as our electric grid infrastructure improves. There is no need to separately transport fuel to a refueling station (a requirement for a hydrogen fuel cell vehicle) eliminating both the cost and the environmental impact of secondary fuel transport.
The winner: It’s a toss up. Both cars are environmentally friendly and both will improve as the grid becomes cleaner and as hydrogen extraction processes become more efficient and cost effective.
As a young engineering student I was taught that when you consider alternative systems that both achieve the same result, always choose the less complex approach. That’s common sense, but it appears that when faced with the same choice, Toyota chose the more complex option. Possibly, their engineers or marketing people were driven by concern about range, but that’s simply not as big an issue as they think it is. BEVs represent simplicity, and in an increasingly complex world, that’s something that many consumers like.
Is the Mirai (or another similar H2 vehicle) a “Tesla Killer”? Not a chance!
Originally published on EVannex
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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