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Tesla Model S vs. Toyota Mirai Comparison
With the introduction of the new hydrogen-powered Toyota Mirai (the name means “future” in Japanese), there has been a lot of media hype about vehicles that use hydrogen fuel cells as their power source. Toyota, Honda and a number of other automobile companies have announced plans to build cars based on fuel cell technology.
Fundamentally, a hydrogen fuel cell produces electricity via an electro-chemical reaction that drives an electric motor that creates the motive force for a car. The technology requires high-pressure storage of liquid hydrogen, a fuel cell to convert the H2 to electrons, a control system to deliver the resultant electricity to an electric motor and/or battery that in turn drives the wheels of the vehicle. It’s a workable, if somewhat complex system that produces zero emissions and water as a by-product.
In the media, there are three major claims that are being made about cars powered by hydrogen: (1) that H2 is a 21st century energy source and will ultimately become the preferred power source for automobiles; (2) that hydrogen-powered fuel cells represent a significant improvement in environmentally safe automotive fuel, and (3) that cars like the Toyota Mirai represent a major threat to battery electric vehicles (BEVs) like the Tesla Model S.
Are any or all of these claims true? We thought we’d take a look.
After going through the popular literature and government/academic reports, we decided that the best way to present the array of information collected was with an infographic, “Tesla Model S vs. Toyota Mirai: A Technology/Vehicle Comparison,” that examines four broad categories of concern:
- underlying technology that powers the vehicle
- the two vehicles themselves
- technology required for refueling the vehicle, and
- environmental impact
Tesla Model S vs. Toyota Mirai
Technology
EV technology has been around for 100 years. It represents a remarkably simple method for automotive power that is constrained solely by the capacity of the vehicle’s batteries. Fuel cells are evolving rapidly and provide more energy capacity than modern Li-Ion batteries, but they require liquid hydrogen to be stored on board the vehicle in pressurized tanks. The Tesla Model S has an energy capacity of either 60 kWh or 85 kWh while the Toyota Mirai produces 114 kWh. The overall energy efficiency (from an environmental viewpoint) of BEVs is dependent on the efficiency of the electric grid from which a BEV obtains its diet of electrons. The efficiency of hydrogen-powered cars is impacted by the process that extracts hydrogen from other sources and the method by which hydrogen is transported to a refueling station.
The winner: It’s close, but the simplicity of the BEV system gives the underlying technology of the Model S a slight edge.
The Vehicles
Both the Tesla Model S and the Toyota Mirai are expensive, but that’s the price of new technology. The Model S is a premium, high performance automobile in ever sense of the word. It is a visually beautiful car that conjures images of a Aston Martin or Jaguar and has been lauded as one of the best sedans in the world. It has won praise from virtually every automotive media source, and is one of the safest, roomiest cars on the planet. The Toyota Mirai has an eccentric look that gives it a boxy Prius-like feel. It appears to provide good, basic transportation, but it is not for those who want a bit more than good, basic transportation. Finally, the Tesla Model S is here today. By 2017, there will be about 160,000 Model S vehicles on the road. Toyota projects that only 3,000 Mirais will be in the field by the same date.
The winner: No contest! The Model S is far superior to the Mirai in virtually every respect except for range.
Fueling the Vehicle
In our view, one of the major benefits of BEVs is that you refuel them at home, overnight, while you’re sleeping, so that your Model S is “full” every morning. Unless you travel long distances on a regular basis, you will rarely need a Tesla Supercharger or any other refueling source away from home. That’s huge, and often get’s lost in the discussion of “range anxiety” that always seems to invade the thinking of those who don’t own a Model S. Although fuel cells are sexy, it seems odd to us that Toyota has returned to a 20th century fueling station paradigm. In essence, there is little difference between refueling a Mirai and refueling a Camry. Sure, the fuel is different, but you have to hunt for a specific refueling station as your Mirai slowly depletes its hydrogen. No charging at home—ever.
The winner: No contest! Refueling your vehicle at home is a convenience that represents 21st century thinking. Model S provides that convenience. Mirai does not.
Environmental Impact
Both the Model S and the Mirai are environmentally impressive. Both have zero emissions and relatively low “well-to-wheel” inefficiencies. In our view, the beauty of a BEV is that it becomes increasingly friendly to the environment as our electric grid infrastructure improves. There is no need to separately transport fuel to a refueling station (a requirement for a hydrogen fuel cell vehicle) eliminating both the cost and the environmental impact of secondary fuel transport.
The winner: It’s a toss up. Both cars are environmentally friendly and both will improve as the grid becomes cleaner and as hydrogen extraction processes become more efficient and cost effective.
As a young engineering student I was taught that when you consider alternative systems that both achieve the same result, always choose the less complex approach. That’s common sense, but it appears that when faced with the same choice, Toyota chose the more complex option. Possibly, their engineers or marketing people were driven by concern about range, but that’s simply not as big an issue as they think it is. BEVs represent simplicity, and in an increasingly complex world, that’s something that many consumers like.
Is the Mirai (or another similar H2 vehicle) a “Tesla Killer”? Not a chance!
Originally published on EVannex
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
