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Roofing industry keeps close watch on Tesla Solar Roof as production nears
The first installation of Tesla’s highly anticipated Solar Roof product is expected to take place in the coming months, bringing the company one step closer to providing a comprehensive and arguably best looking “sun-to-vehicle” system possible. As we near the inaugural installations, those in the solar industry are keeping a close watch on the impact Tesla’s roll out will have on solar demand and the entire category as a whole.
Tesla’s Solar Roof glass tiles— offered in four styles of Tuscan, Slate, Textured, and Smooth— look like regular roof tiles from ground level, but embedded with photovoltaic solar cells underneath. Tesla claims the glass tiles are more resilient than traditional roof tiles, and the company guarantees them for the lifetime of the house. Sweetening the whole deal, Tesla— with the help of SolarCity, which it merged with in November 2016— includes the labor and materials of tearing down your old roof and installing the new in the purchase of a Solar Roof.
Tesla is not the first to produce solar tiles. In 2016, Dow Chemical stopped its production of solar shingles five years after it first launched them, citing the low efficiency and high costs of their product. Other companies, such as Forward Labs, already produce such a product, but none have the visibility and ability to capture the attention of the media like Tesla and Elon Musk.
Over the past few years, the growth of demand for residential solar installations has begun to slow: consumer preferences have shifted more to community-based systems, electricity prices have plummeted due to falling natural gas and oil prices, and utility companies have begun to push back against catering to those who want to go “off-the-grid.” In an industry with few recent and dramatic product-level innovations, the excitement over residential solar systems has been cooling. According to Forbes, installation growth rates dropped from 63% per year from 2013 to 2015, to merely 16% in 2016. Some believe that Tesla’s high-visibility and loyal consumer base can reinvigorate the market. Grace Robertson, marketing manager of LightWave Solar, a solar installation company not affiliated with Tesla, said that Tesla’s movement has prompted local interest in LightWave Solar and the solar industry as a whole.
“The Solar Roof announcement generated a buzz and we got a few more phone calls than usual,” wrote Robertson in a comment to Teslarati. “It gets people excited about solar.”
But Tesla’s product is not just a replacement for solar panels: it is a replacement for solar panels and the entire roof they sit on. This comes with a hefty price tag. Tesla has advertised that the cost of the solar roof, offset by tax breaks and generation of solar energy, will be competitive with the price of a more traditional roof made with comparable materials. But these “comparable materials”— slate, glass, and terra-cotta— do not include the asphalt shingles that top over 75% of American homes. That focuses the market down to the other 25%.
According to Tesla’s Solar Roof cost calculator, the estimated cost and benefit of a solar roof is highly dependent on one’s location, typical electricity bill, and square footage of your house. For a typical residence in Massachusetts of 2,400 square feet with a $215/mo electric bill, a solar roof in which 60% of tiles are solar panels, would cost $71,600, not including the addition of a Powerwall 2 home battery storage system. Offsetting the cost is the projected $99,300 worth of energy generated by the roof over 30 years in addition to a $20,400 federal tax credit. Over those 30 years, Tesla estimates the home-owner will earn a net $41,100. Not a bad deal, although re-roofing the same house with asphalt shingles would cost only around $11,000 to $17,000. For a similar-sized house in central Iowa, the Tesla calculator recommends a covering of 50% solar tiles for the roof, with an upfront price tag of $40,500 (plus a $7,000 Powerwall 2 battery) for a net cost of $7,100 over 30 years. Not as great a deal.
For some, high property taxes and already low electricity bills make these upfront costs even less attractive. As Senior Technology Editor at Ars Technica Lee Hutchinson pointed out on Twitter: “My 2600sqft **HOUSE** only cost $200k. My property taxes would explode w/adding another 50% onto the home’s appraised value [with a solar roof].”
This is true. The economics are not yet compelling where housing and utility costs are low and property taxes are high.
— Elon Musk (@elonmusk) May 10, 2017
Hutchinson lives in Texas, and expressed the concerns of many who wish they could buy into the solar roofs, but can’t get past the sticker shock. Elon Musk replied that he understood the concern over the high prices, tweeting: “This is true. The economics are not yet compelling where housing and utility costs are low and property taxes are high.”
Robertson, from LightWave Solar, noted that while Tesla’s product is bringing renewed interest to the solar industry, she does not expect the solar roof to significantly impact the sales of more traditional solar panels due to these high upfront costs.
“Since most of our customers want the most cost-effective solar solution, we don’t expect the Solar Roof to put much of a dent in our sales of traditional solar panels,” wrote Robertson.
However, in an op-ed for the San Francisco Tribune, CEO and founder of EnergySage Vikram Aggarwal, an online solar marketplace backed by the U.S. Department of Energy, argued that the buzz around Tesla’s Solar Roof may not be too good for traditional solar installers after all. Aggarwal wrote that before the tiles are installed and tested on real people’s houses, the uncertainty around the roof’s total cost and energy production will cause consumers to delay buying the product until more information is available. In the meantime, those who have become excited about solar energy are not giving business to local solar panel installers either.
“The Tesla Solar Roof should be viewed as a well-designed luxury roofing product first — its solar production benefits are an additional benefit, but not its core offering,” wrote Aggarwal. “Until more comprehensive, transparent information about the all-in costs of the Tesla Solar Roof are made available, his revolutionary product may only take the wind out of the rest of the solar industry’s sails.”
But for those who are already willing to pay for high-end roofing materials and who are looking to re-roof in the near future, the Solar Roof could be a great addition to their house and other Tesla products.
With the high costs and slow roll-out, the Solar Roof isn’t expected to immediately revolutionize the solar industry in the US. Most people probably will not see solar shingles in their neighborhood for several years yet. What it will do is push the solar industry back into the limelight for at least a few months and encourage consumers to reimagine a home powered by the sun in a new era of fashionable renewable energy. Tesla is not the first to bring accessible solar to residential areas, but it is the first in a long time to make it cool.
Elon Musk
Elon Musk’s Grok Bot is picking up the phone now, and the first calls are wild
Elon Musk wants Grok Bot users making phone calls, and one Comcast call saved $500.
Elon Musk is pushing Grok Bot users toward a feature that, until this week, few of them could actually use. “Try asking Grok @Bot to make calls!” Musk wrote on X Tuesday afternoon, quoting a demo from Sawyer Merritt that included audio from a live call.
Musk first announced calling on October 25, writing that the agent could “call someone or a business for you, make a request on your behalf, take notes on the response and send you a note summarizing the conversation.” There were no release notes at the time, and the feature only appeared in preview builds. That changed on Tuesday, when creator Peter Yang said all Grok Bot users should now be able to call US businesses. Musk reposted his demo.
Try asking Grok @Bot to make calls! — Elon Musk (@elonmusk) November 3, 2026
Yang’s call shows how far the feature goes. In his video, his bot dialed Comcast, worked through the phone menu, deflected small talk about the weather by saying it does not “have eyes on the sky,” turned down three upsells and used a cheaper fiber offer from competitor Sonic as leverage. His bill dropped from $84 to $45 per month on a faster plan, a savings of nearly $500 a year. The call ran about 25 minutes, and the bot paused to get Yang’s approval before accepting the final terms.
Merritt described what the user sees: a live transcript runs during the call, and when the business asks for something the bot does not know, an answer box pops up in the chat. The user types a reply and Grok relays it to the person on the line. Other users posted results Tuesday, including a $100 gift card recovered from Verizon Fios after a 51 minute call and a same day pediatric appointment, which Musk also shared. Not every call worked. One user said a rep refused to cancel a subscription once it was clear an AI was on the phone.
Grok @Bot can now call someone or a business for you, make a request on your behalf, take notes on the response and send you a note summarizing the conversation! — Elon Musk (@elonmusk) October 25, 2026
The Grok Bot terms require every call to identify itself as a virtual assistant calling on the user’s behalf and warn that calls may be recorded. Marketing, mass calling and impersonation are prohibited, and calling currently works only with US numbers.
The timing stands out. Days ago, users began hitting their weekly limits early, and Musk said the cost of serving Grok Bot was “unsustainably high relative to revenue,” as Teslarati reported. A call that spends most of its 25 or 50 minutes on hold is the kind of long running task that eats into usage, and SpaceXSI has not said how calls count against the weekly pool. Grok Bot is included from the $30 Premium tier of The X Subscription upward.
For Tesla owners, the agent has been in their cars since September 22 and is enabled across every Cybercab and Model Y Robotaxi. Musk has already pitched it for phone chores like scrubbing your number from spam call lists. Neither Tesla nor SpaceXSI has confirmed whether a bot can place one of these calls on request from inside the vehicle.
Tesla Full Self-Driving, which is now referred to in Europe as “Tesla Assisted Driving” (TAD), is getting hit with a handful of new changes at the hands of the Netherlands’ vehicle authority, the RDW (Rijksdienst voor het Wegverkeer).
On 3 November, the RDW announced that it has assessed and approved a set of changes to Tesla’s FSD Supervised driver-assistance system. The updates introduce the official European name TAD and impose stricter controls on the system’s speed behaviour.
The new name will appear on the in-car display, in the owner’s manual, and in all other driver-facing information. The change applies to Tesla models equipped with Tesla Assisted Driving and hardware version 4.0 (HW4) or later.
Importantly, the RDW stressed that the name change does not alter the system’s fundamental operation: it remains a supervised driver-assistance feature that supports the driver in performing driving tasks. The driver stays fully responsible for controlling the vehicle at all times.
Beyond the rebranding, the most significant functional adjustments concern speed settings. Drivers will still be able to set a speed margin, a percentage by which the system may exceed the applicable speed limit when necessary for safety or traffic flow. However, the maximum allowable margin has been reduced from +50% to a maximum of +10%.
In addition, every time the vehicle is started, the speed-margin setting will default to 0% deviation, and other speed-related functions will be disabled by default. These changes will be delivered through an over-the-air (OTA) software update from Tesla.
Tesla requested the RDW’s review of these “minor changes.” After evaluating how the modifications were implemented and how the system behaves, the authority found no adverse or unintended effects on the system’s operation or the vehicle’s driving behaviour. Consequently, the existing type approval remains valid under the same conditions and for the same use; no amendment or extension of the approval is required.
The RDW has informed the nine EU member states that have already accepted its type approval—Belgium, Denmark, Estonia, Croatia, Latvia, Lithuania, Slovenia, Slovakia and Czechia—about the updates. Broader EU-wide approval is still under discussion within the European Technical Committee on Motor Vehicles (TCMV). Those proceedings remain confidential, and the RDW has declined to comment on them.
The approved changes align with earlier discussions involving German authorities, which had advocated both for clearer naming to avoid misleading drivers and for a tighter speed offset.
By formally incorporating these adjustments while leaving the core type approval intact, the RDW has cleared the way for Tesla to roll out the updated TAD software via OTA to eligible vehicles in the Netherlands and the other countries that recognise the Dutch approval. The system continues to function strictly as supervised driver assistance, with the human driver remaining the responsible party.
Tesla has released a fresh point-of-view video capturing the next-generation Roadster’s headline stunt from its October 15 unveiling, giving fans a visceral look at the car as it jumps and rotates over its siblings within the company’s vehicle lineup.
Tesla posted the video on X today with the caption “POV you’re a flying car,” and the roughly 30-second clip reveals never-before-seen angles directly attached to the Roadster. It’s really unbelievable:
The sequence reveals the uncrewed prototype firing its cold-gas thrusters, lifting off the ground, and barrel-rolling fully inverted while sailing over a staged lineup that includes a Model 3, Model Y, Cybercab, Cybertruck, and Tesla Semi.
Here’s an image of it that Tesla shared right after the unveiling event for a better perspective of what you’re looking at:
Credit: Tesla
There are also some other cool takeaways from the video, including the shift to the inverted-ramp demonstration. The Roadster uses its underbody suction-fan system to climb, then lock itself upside down on the ramp.
This generates multiple Gs of downforce, which then translates into the Roadster releasing these systems to enable a mid-air roll. The car then settles on its wheels gently as thruster vapor provides a perfect cushion.
All of the runs at SpaceX’s McGregor, Texas, test site, which is where the unveiling took place, were autonomous. Elon Musk stated this was a safety measure.
Tesla shows what Roadster drivers will see on screen before thruster activation
Tesla’s vehicle-engineering chief Lars Moravy dubbed the mid-air roll the “kickflip,” prompting Musk to quip that Tony Hawk would be proud and that the car could clear even more of the fleet. The thrusters, which use high-pressure compressed air and fast electric actuators, provide the precise, short-duration force needed for both the launch and the controlled rotation; the same hardware is intended for production versions of the higher-end Thrust and Rocket trims.
The second-generation Roadster, first teased in 2017, has been delayed repeatedly. Musk has indicated production is targeted for 2028.
While the company has yet to publish full pricing or independent performance verification, the combination of extreme acceleration, ground-effect suction, and limited flight capability has already positioned the car as one of the most theatrical EV reveals in years.
Musk has also said Tesla plans a dedicated Texas test track so future owners can experience the maneuvers themselves, far from public roads. The new POV clip simply lets everyone else feel a fraction of that experience from the car’s own cameras.
Elon Musk’s Grok Bot is picking up the phone now, and the first calls are wild
Tesla Full Self-Driving gets hit with some adjustments in Europe
