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Tesla hailed as brand that ‘defines American luxury’ by noted auto magazine

Published

7 years ago

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Veteran auto publication Motor Trend has boldly hailed Tesla as the brand that defines American luxury today, overtaking brands like Cadillac and Lincoln in the process. The California-based electric car maker was able to accomplish this simply because among the automakers in the US today, it is the one that is looking forward, not simply looking at what rivals are doing.

During its heyday, Cadillac was esteemed as an American company that stood true to its slogan: “Standard of the World,” as shown in its iconic tailfin designs that ran parallel with the advent of the jet age in the late 1940s. Lincoln, on the other hand, pretty much epitomized the American way of building cars, with big engines, big bodies, and imaginative designs. During these times, Cadillac and Lincoln blazed the trail for American luxury automobiles, and their vehicles were amazing.

That is, until the two brands started emulating European luxury automakers. Over the past three decades, Cadillac’s vehicles pretty much turned into cars that were heavily inspired by companies like BMW. Lincoln ended up building rebadged versions of vehicles from Ford and Mercury. According to the 69-year-old publication, it was at this point that the “soul of American luxury escaped Detroit.” That soul has now settled in California, where electric car maker Tesla produces its vehicles.

Motor Trend notes that similar to Cadillac and Lincoln in their prime, Tesla is an American automaker that foreign rivals are trying to emulate. The publication cited several examples of this, including the Porsche Taycan, the Polestar 2, the Audi e-tron, and the Mercedes EQC. With technology being “the new luxury,” it is difficult to argue against Tesla, which leads the auto industry with tech as shown in its over-the-air software updates.

One thing that truly separates Tesla from the pack is its boldness in turning its back from convention. This is evident in the company’s designs for its vehicles, which were created from a clean sheet of paper, as well as from CEO Elon Musk’s vision of a hyper-automated car factory. Granted, some of these plans have resulted in trouble for the company (the Model 3’s “production hell” comes to mind), but Tesla has nonetheless managed to grow as a carmaker that makes some of the best, no-compromise electric vehicles in the market.

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Daring, bold, and unapologetically different, Tesla presents the American auto industry with a company that has every characteristic of a trailblazer. It has earned its own set of scars over the years, and there are bound to be more in the future. But with every vehicle it launches, with every Gigafactory that is built, the company becomes just a bit more experienced, just a bit more refined. It has already forced larger automakers to take electric cars seriously, and if it continues at its current pace, it will likely disrupt other markets like the trucking and ride-sharing industry as well.

Motor Trend has acknowledged Tesla’s electric cars in the past. Back in December 2012, the publication awarded its prestigious Car of the Year Award to the Tesla Model S, noting that the all-electric car (which did not even have features like Autopilot then) was “proof positive that America can still make (great) things. Motor Trend racecar driver Randy Pobst was also instrumental in fine-tuning the capabilities of the “release version” of the Model 3 Performance’s Track Mode. After being tuned by Pobst, the Model 3 Performance was able to beat the track time of the 2011 Ferrari 458 Italia around the “Streets” of Willow Springs International Raceway in CA.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches new color from Gigafactory Berlin

Published

10 hours ago

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October 13, 2025

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Credit: Tesla

Tesla has launched a new color at Gigafactory Berlin in Germany, home of the company’s “world-class paint shop,” as Elon Musk once called it.

Bringing a new color to Tesla’s Model Y, there are now five available colors for those who will receive a vehicle from Gigafactory Berlin, with four of them being colors offered in other markets.

However, there is now one distinct color that is only available in Germany: Marine Blue.

Priced at €1,300, Marine Blue will cost the same as both Diamond Black and Stealth Grey, while Quicksilver and Ultra Red are available for double the price.

It is the third shade of blue Tesla offers across its lineup, as Deep Metallic Blue and Glacier Blue are also offered, but in other markets.

Tesla has routinely flexed Giga Berlin for having the most advanced paint shop throughout its factories, and it has produced some interesting colors over the past few years, some of which were truly awesome.

Tesla Giga Berlin is getting a world-class paint shop, new color ‘layers’ to come

In 2020, Musk said, “Giga Berlin will have the world’s most advanced paint shop, with more layers of stunning colors that subtly change with curvature.”

He also detailed the company’s plans to upgrade the Fremont and Shanghai paint shops. Gigafactory Texas was not yet unveiled. Tesla has worked to improve those facilities, especially in Fremont.

It was able to roll out the new Diamond Black color earlier this year.

However, Giga Berlin seems to remain the standard in terms of paint for Tesla. It routinely offers new colors.

For example, back in 2022, Tesla rolled out its familiar Quicksilver color for the Model Y, while also introducing Midnight Cherry Red, a color close to burgundy. However, the company chose to discontinue the color after determining internally that customers no longer wanted to buy it.

Midnight Cherry Red was removed as an option earlier this year, likely to make way for the development of the new Marine Blue.

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Tesla Autopilot visualization gets big upgrade with tons of new additions

The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.

Published

12 hours ago

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October 13, 2025

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Credit: @greentheonly | X

Tesla’s Autopilot visualization just got a big upgrade as the company added tons of new additions to what it will be able to render in terms of a vehicle’s surroundings.

The AP visualization shows up on the center touchscreen and illustrates the surroundings of the cars. It has gotten better in recent years, as it is able to outline types of vehicles, pedestrians, animals, and more.

Tesla just fixed a four-year-old bug with Full Self-Driving visualization

However, it still does not have every single application, and acquiring them will take some time. If an object or vehicle is visible to the vehicle but an accurate render is not available, the car will instead pick whatever is closest.

For example, I passed an Amish family yesterday in Lancaster, PA, and instead of illustrating the horse and carriage, it simply showed a small box truck.

In an effort to make the Autopilot and Full Self-Driving suites more robust and accurate, Tesla has added a substantial amount of vehicle renders, which will become available in the coming weeks.

The visualizations were found by Tesla hacker @greentheonly, who posted them on X.

The new visualization renders are:

  • Ambulance
  • Firetruck
  • Garbage Truck
  • Schoolbus
  • European Semi Truck
  • Golf Cart
  • Person on a Scooter
  • Person on a Skateboard
  • Stroller
  • Street Sweeper
  • Three-Wheeler
  • Trailer
  • Train
  • Tram
  • Person in a Wheelchair

Here is an image with all of the Autopilot visualization renders:

Credit: Green

The visualization is a crucial part of manual operation and can be considered a distinct advantage that Tesla has over other companies.

It continues to be an effort that Tesla invests heavily in, as it keeps refining the suite and making it more robust with additional visualizations and animations.

Recently, it was revealed that Tesla is planning to utilize Unreal Engine for driver visualization to create a realistic depiction of the vehicle’s environment. Tesla has not yet confirmed this, but coding found with the Model S and Model X showed it could be coming in the near future.

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Tesla dominates best-selling EVs in Q3, but there’s one disappointment

Published

13 hours ago

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October 13, 2025

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(Credit: Tesla)

Tesla dominated the sales figures for electric vehicles in the third quarter in the United States, but there was one disappointment: the Cybertruck.

As a whole, the EV industry benefitted from the loss of the $7,500 EV tax credit in Q3, which was something many expected. As the credit expired, consumers rushed to showrooms to take the credit and remove $7,500 from the purchase price of their new vehicle.

Will Tesla thrive without the EV tax credit? Five reasons why they might

It was a very interesting time for many companies as they scrambled to figure out how to push as many vehicles out the door as they could in preparation for the tax credit’s removal. In typical fashion, Tesla was able to top every manufacturer and secure a dominating portion of the overall market in Q3.

However, some other OEMs pulled out some surprises, including Chevrolet, Honda, and Ford, which managed to get two vehicles in the top 10, as many as Tesla.

Cox Automotive compiled the data in its Q3 Electric Vehicle Sales Report:

  1. Tesla Model Y – 114,897
  2. Tesla Model 3 – 53,857
  3. Chevrolet Equinox EV – 25,085
  4. Hyundai Ioniq 5 – 21,999
  5. Honda Prologue – 20,236
  6. Ford Mustang Mach-E – 20,177
  7. Volkswagen ID.4 – 12,470
  8. Audi Q6 e-tron – 10,299
  9. Ford F-150 Lightning – 10,005
  10. Rivian R1S – 8,184

10.5 percent of the automotive sales in the U.S. in Q3 were electric, a new record that surpasses that of Q3 2024, where the total share of sales for EVs was 8.6 percent.

Now, the disappointment that is evident from this list is the fact that there is no Tesla Cybertruck listed. That’s because it was the second-best-selling EV pickup on the market. The company sold 5,385 Cybertruck units in Q3.

The Cybertruck has been a vehicle that has confused many Tesla fans and owners, especially considering the company had such stratospheric expectations for the vehicle while it was in development. Reservation trackers had the truck sitting between one million and two million orders, but it has not lived up to that.

Pricing is the main issue with Cybertruck. Tesla introduced the pickup with Single, Dual, and Tri-motor configurations, priced at $39,990, $49,990, and $69,990. Those price points are simply a thing of the past.

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