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SpaceX customer iSpace updates Falcon 9-launched Moon lander, rover plans
Japanese commercial space company iSpace has provided an updated schedule for its first private missions to the Moon, both set to launch on Falcon 9 rockets and land on the Moon as early as 2021 and 2023.
iSpace’s goal is to understand and map lunar resources (particularly water ice) and eventually gather and process those materials into resources that could help enable far more ambitious lunar exploration, up to and including a partially self-sustaining lunar outpost capable of supporting astronauts. Known as Hakuto-R (“white rabbit” reboot), iSpace began as a team pursuing the Google Lunar XPRIZE before its cancelation in 2018 after several postponements pushed competing teams well past the prize deadline.
We also announced an updated mission schedule for the HAKUTO-R Program. We will perform a lunar landing in 2021 and a lunar landing and rover deployment in 2023. https://t.co/jGaZ3eqRRE— HAKUTO-R (@HAKUTO_Reboot_e) August 22, 2019
Despite the death of the Lunar XPRIZE, iSpace managed to not only survive but thrive in a more entrepreneurial environment. The company managed to convince several major investors of the potential value of commercial space exploration and became one of a select few spaceflight startups – certainly the only space resources startup – that has raised almost $100 million.
Relative to similar startups Planetary Resources (purchased by a blockchain company; effectively dead) and Deep Space Industries (acquired by Bradford Space), iSpace is in an unprecedentedly healthy position to realize its space resource ambitions.
NewSpace, OldProblems
One could likely climb to the Moon with nothing more than a printed stack of all the studies, analyses, white papers, and hollow promises ever published on the utilization of space-based resources, an ode to the simultaneous promise and pitfalls the idea poses. As many have discovered, developing the ability to acquire, refine, and sell space resources is one of the most long-lead problems in existence. Put another way, funding a space exploration company on the promise of (or income from) space resources is a bit like paying for a solid-gold ladder by selling the fruit you needed it to reach.
For such an enterprise to make economical sense, one must either have access to ladders that are cheaper than their weight in gold or be able to sell the harvested fruit at breathtaking premiums. The point of this analogy is to illustrate just how challenging, expensive, and immature deep space exploration is relative to the possible resources currently within its grasp. There is also a bit of a circular aspect to space resource utilization: to sell the resources at the extreme premiums needed to sustain their existence, there must be some sort of established market for those resources – ready to purchase them the moment they’re available.
To build a market on space resources, one must already possess space resources to sell. This is the exact thing that government space agencies like NASA should develop, but entrenched and greedy corporate interests have effectively neutered NASA’s ability to develop technology that might transcend the need for giant, ultra-expensive, expendable rockets.
The need to secure funding via investors – investors expecting some sort of return – is the biggest roadblock to space resource utilization. Really, the only conceivable way to sustainably raise funding for space resource acquisition is to already have a functional and sustainable company as a base. SpaceX is a prime example: the company hopes to fund the development of a sustainable city on Mars with income from its launch business and Starlink internet constellation.
Ambitious plans, solid funding
Given all of the above, it’s extremely impressive that iSpace has managed to raise nearly $100M in just a few years and has done so without the involvement of one or several ultra-wealthy angel investors. Of course, it must still be acknowledged that the cost of iSpace’s longer-term ambitions can easily be measured in the tens of billions of dollars, but given an extremely lean operation and rapid success, $100M could plausibly fund at least one or two serious lunar landing attempts.
In the realm of flight tests, iSpace previously planned to perform a demonstration launch in 2020, in which a simplified lander would be used to orbit the Moon but not land. In the last year or so, the company has decided to entirely forgo that orbital test flight and instead plans to attempt a Moon landing on its first orbital flight, scheduled to launch on Falcon 9 no earlier than (NET) 2021. If successful, this inaugural landing would be followed as few as two years later (2023) by a lander and a lunar rover. Assuming a successful second landing, iSpace would move to ramp its production rates, launch cadence, and general ambitions, prospecting all over the Moon in 5-10+ separate lander missions.
iSpace will still face the brick wall that all space resource companies eventually run into. Even if the company can successfully demonstrate a Moon landing and resource prospecting, it will need additional funding (and thus a commercially sustainable plan to sell investors on) to continue work and eventually, just maybe, get to a point where selling space-based resources can become a sustainable source of income.
Regardless of iSpace’s long-term business strategy, the early 2020s will be jam-packed with attempted commercial lunar landings, including Hakuto-R, Astrobotic, Intuitive Machines, and perhaps several other companies’ attempts. By all appearances, the exceptional mix of high performance and low cost offered by SpaceX’s Falcon 9 rocket will serve as a major enabler, allowing companies to put most of their funding into their landers instead of launch costs.
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A Tesla analyst believes the company’s Full Self-Driving suite is close to an “inflection point,” where people will finally realize that it is more than what it appears, similar to how many view the iPhone.
Pierre Ferragu, an analyst who has covered Tesla for many years at New Street Research, says the Full Self-Driving suite is one piece of evidence supporting the view that a Tesla is more than a car. He compared it to the iPhone and noted that the high price tag seemed like a lot for a phone early on. Then people realized the iPhone was more than just something you make calls with. It made their lives simpler.
🚨 Analyst @p_ferragu says Tesla Full Self-Driving is at an “inflection point” in a recent commentary:
“A Tesla is not a car, the same way an iPhone was not a phone. As a tool that gets you to work peacefully every morning, it is not expensive. Give us 2 more quarters to see… pic.twitter.com/tm6xFrjVPV
— TESLARATI (@Teslarati) July 10, 2026
Suddenly, that price tag was justified.
Tesla offers several models under the average transaction price for a new vehicle, which was above $49,000, according to Kelley Blue Book. However, that does not take into account that many people can still not afford a $35,000 vehicle. Ferragu offers his thoughts:
“Remember when the addressable market of the iPhone was 10 million units? Then people realized how good it was, and now, nearly 250m are sold every year.
A similar evolution for Tesla is still on the table. A Tesla is not a car, the same way an iPhone was not a phone.
A model 3 at $35k + $100 per month is too expensive for most, but only as a car, the same way a $600 iPhone was too expensive for most, until most realized it was much more than a phone.
As a tool that gets you to work peacefully every morning, it is not expensive.”
This point is valid, especially considering the iPhone’s impact on the cell phone market. There are still a handful of players, but most people you know have an iPhone. The iPhone ties into Apple’s other ecosystem of products.
This is how Tesla plans to infiltrate the automotive market, and once the company offers a fully autonomous suite, or something that can allow for unsupervised self-driving, more and more people will flock to Tesla.
Ferragu believes Tesla needs two additional quarters of development before things will truly change. He didn’t elaborate on what will happen in two quarters, but he said it will give us all time to “see where this is heading.”
It is really quite interesting to see people’s reactions when they find out what a Tesla is capable of. Full Self-Driving is a great tool for taking stress out of travel; I use it daily, and it has made it really difficult to consider taking any other car on a drive of practically any length.
To me, it is really hard to believe that people will not at least seriously consider a Tesla as their next car if they experience Full Self-Driving. This is a major point for those who argue that Tesla should advertise in some way.
Investor's Corner
NASA taps SpaceX to launch the telescope that could unlock new worlds
NASA’s Roman Space Telescope heads to orbit this August aboard SpaceX’s Falcon Heavy with massive scientific ambitions.
SpaceX is set to play a central role in one of NASA’s most anticipated science missions in years. The company’s Falcon Heavy rocket, currently the most powerful operational launch vehicle in the world, will carry the Nancy Grace Roman Space Telescope into orbit on August 30 from Kennedy Space Center in Florida. Roman is now in final preparations inside the Payload Hazardous Servicing Facility, where on June 26 technicians used a crane to lift the observatory into a specialized stand for fueling and pre-launch testing.
Roman is named after Nancy Grace Roman, NASA’s first chief of astronomy, whose career helped shape how the agency approaches space science.
NASA chose SpaceX Falcon Heavy because of Roman’s needs to reach a specific orbit far from Earth, well beyond where a standard Falcon 9 can deliver it. The Falcon Heavy, which first flew in 2018, has since become NASA’s go-to option for missions that need serious muscle without the cost and complexity of older launch systems.
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Roman will carry a field of view at least 100 times wider than the Hubble Space Telescope, meaning it can photograph enormous swaths of the universe in a single shot rather than the narrow slices Hubble captures. That difference in scale is significant. While Hubble reshaped our understanding of the cosmos over 30 years, Roman is built to work faster and wider, surveying hundreds of millions of galaxies at once.
One of Roman’s most compelling capabilities is its potential to discover and photograph planets orbiting stars outside our solar system, and with enough precision to directly image planets that would otherwise be lost. That means scientists could study the atmosphere and surface characteristics of distant worlds rather than simply confirming they exist. Combined with Roman’s sweeping field of view, the telescope could detect thousands of exoplanets, and some of those planets may be in habitable zones where liquid water could exist. No telescope currently in operation has this level of power and capability. That capability alone could change what we know about other worlds, and perhaps finally answer the question: are we the only intelligent lifeforms in existence?Â
What Roman actually finds once it reaches orbit is an open question, and that is exactly what makes this launch worth watching.
Tesla has confirmed a crucial detail of its Miami Robotaxi launch, stating that the fleet is operating on an Unsupervised basis, joining a few other cities where company employees do not watch over the vehicles from inside.
Tesla’s Head of AI, Ashok Elluswamy, confirmed the detail on X, answering a highly speculated question about the Robotaxi Service in Miami, which was launched on June 3:
Unsupervised
— Ashok Elluswamy (@aelluswamy) July 3, 2026
The first launch of Robotaxi in Florida, Miami presents a unique opportunity for Tesla as it is operating the Unsupervised Robotaxi ride-hailing service in a major tourist hotspot in the Sunshine State. It also signals the suite will expand to other cities soon; many have requested Orlando, a heavy tourist spot with Disney and other resorts nearby, get access to the program soon as well.
Miami is getting a conservative rollout as well, just as Tesla has done with other cities. The initial geofence covers a compact 10–14 square mile zone in western Miami-Dade County, primarily West Miami extending toward Doral and Sweetwater. It is bounded roughly by SR-826 (Palmetto Expressway) to the north and US-41 (Tamiami Trail) to the south, excluding downtown Miami, Miami Beach, the airport, and most of Coral Gables.
Tesla has also been pretty slim on other details. For example, Tesla has not disclosed the exact fleet size, but field reports and license plate tracking indicate just two unsupervised Model Y vehicles were active on launch day, increasing to three within 48 hours.
According to The Road to Autonomy, a nearby staging lot near Miami International Airport holds dozens of Cybercabs alongside additional Model Y units, suggesting capacity for rapid scaling as demand and data collection grow.
The confirmation of Robotaxi being Unsupervised carries immense weight. It establishes that Tesla’s Miami Robotaxi operations run without human safety drivers or remote supervision, relying entirely on the company’s Full Self-Driving technology. Miami becomes the second major U.S. city after Austin to offer unsupervised Robotaxi rides from day one.
The move reflects rapid progress in Tesla’s AI efforts. Neural networks trained on vast real-world data now handle complex urban environments, including South Florida’s heavy traffic, pedestrians, and rainy conditions. Industry observers see it as validation of Tesla’s vision-centric, data-driven approach versus traditional rule-based systems; a truly unorthodox approach in this day and age.
Challenges remain, including regulatory oversight, public trust, and scaling the fleet to match geofence ambitions. Miami’s small initial footprint and limited vehicles highlight a deliberate, measured expansion strategy focused on safety and data gathering.
Nevertheless, the unsupervised confirmation marks a pivotal milestone. It showcases technical readiness and advances Tesla’s vision of transforming vehicles into autonomous revenue generators while reshaping urban mobility. For Miami users, driverless transportation has moved from concept to reality.
Tesla analyst says Full Self-Driving is about to have its iPhone moment
NASA taps SpaceX to launch the telescope that could unlock new worlds
