Connect with us

Investor's Corner

Tesla dominates US luxury car segment in Kelly Blue Book’s Q2 2019 Brand Watch

(Credit: Harbles/Twitter)

Published

on

The results of the Q2 2019 Kelley Blue Book Brand Watch have revealed that the United States’ luxury vehicle segment is being dominated by Tesla, particularly its most disruptive vehicle to date, the Model 3 midsize sedan. 

As per the results of KBB’s recent report, the Tesla Model 3 was the most-considered luxury model in Q2 2019, up from No.6 in the first quarter. Even the Model S, a vehicle that has seen a decline in sales amidst the ongoing ramp of the Model 3, ranked well in KBB’s study, holding the No.8 spot on the most-shopped luxury vehicle list.  

Tesla was the sixth overall most-shopped luxury brand in the United States, with 14% of luxury vehicle shoppers considering one of the company’s existing offerings when purchasing a premium vehicle. This is a notable improvement from Tesla’s first-quarter results, which saw the company ranking 10th with 8% of luxury car shoppers considering a Model 3, Model S, or Model X. 

(Credit: Kelley Blue Book)

Tesla’s results from the Q2 2019 Kelley Blue Book Brand Watch are particularly impressive, especially considering that the company encountered challenges during the second quarter. Following lower-than-expected deliveries in Q1, Tesla was hit by a wave of negative sentiments that ranged from the alleged lack of demand for the Model 3 to a plummeting stock price. If the results of the KBB report are any indication, it appears that the notable negativity that surrounded Tesla in the second quarter did little to dent the company’s reputation among car buyers. 

This is particularly notable in the fact that Tesla also dominated the list of most important factors for consumers that are looking to purchase a vehicle, with the electric car maker capturing seven first-place spots out of 12 categories outlined in the report. As per KBB’s results, Tesla was considered as the top-ranked brand for driving comfort, driving performance, technology, interior layout, exterior styling, fuel efficiency, and prestige/sophistication. 

(Credit: Kelley Blue Book)

With these results, Kelley Blue Book noted that Tesla has now grown into one of the most formidable luxury brands in the United States. “Tesla is no longer an emerging brand, it has become one of the top performing luxury brands with 8% market share,” the KBB report noted.

Ultimately, the only categories in the Q2 2019 Kelley Blue Book Brand Watch where Tesla did not place in the top three spots included ruggedness, which is so far irrelevant to the brand considering that the company has no off-road vehicle to date; as well as affordability, which is only somewhat important for the mainstream-priced Tesla Model 3. Both these categories will likely be addressed by Tesla in the near future, with the Tesla Pickup Truck potentially catering to the rugged, utilitarian market, and Model 3 prices being further optimized amidst dropping battery prices.

Advertisement

The full results of the Q2 2019 Kelley Blue Book Brand Watch could be found below.

2019Q2 Brand Watch Luxury Topline by Simon Alvarez on Scribd

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Investor's Corner

Tesla enters new stability phase, firm upgrades and adjusts outlook

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

Published

on

Credit: Tesla China

Tesla is entering a new phase of stability in terms of vehicle deliveries, one firm wrote in a new note during the final week of October, backing its position with an upgrade and price target increase on the stock.

Dmitriy Pozdnyakov of Freedom Capital upgraded his outlook on Tesla shares from “Sell” to “Hold” on Wednesday, and increased the price target from $338 to $406.

While most firms are interested in highlighting Tesla’s future growth, which will be catalyzed mostly by the advent of self-driving vehicles, autonomy, and the company’s all-in mentality on AI and robotics, Pozdnyakov is solely focusing on vehicle deliveries.

The analyst wrote in a note to investors that he believes Tesla’s updated vehicle lineup, which includes its new affordable “Standard” trims of the Model 3 and Model Y, is going to stabilize the company’s delivery volumes and return the company to annual growth.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

Tesla launched the new affordable Model 3 and Model Y “Standard” trims on October 7, which introduced two stripped-down, less premium versions of the all-electric sedan and crossover.

They are both priced at under $40,000, with the Model 3 at $37,990 and the Model Y at $39,990, and while these prices may not necessarily be what consumers were expecting, they are well under what Kelley Blue Book said was the average new car transaction price for September, which swelled above $50,000.

Despite the rollout of these two new models, it is interesting to hear that a Wall Street firm would think that Tesla is going to return to more stable delivery figures and potentially enter a new growth phase.

Many Wall Street firms have been more focused on AI, Robotics, and Tesla’s self-driving project, which are the more prevalent things that will drive investor growth over the next few years.

Wedbush’s Dan Ives, for example, tends to focus on the company’s prowess in AI and self-driving. However, he did touch on vehicle deliveries in the coming years in a recent note.

Ives said in a note on October 2:

“While EV demand is expected to fall with the EV tax credit expiration, this was a great bounce-back quarter for TSLA to lay the groundwork for deliveries moving forward, but there is still work to do to gain further ground from a delivery perspective.”

Tesla has some things to figure out before it can truly consider guaranteed stability from a delivery standpoint. Initially, the next two quarters will be a crucial way to determine demand without the $7,500 EV tax credit. It will also begin to figure out if its new affordable models are attractive enough at their current price point to win over consumers.

Continue Reading

Investor's Corner

Bank of America raises Tesla PT to $471, citing Robotaxi and Optimus potential

The firm also kept a Neutral rating on the electric vehicle maker, citing strong progress in autonomy and robotics.

Published

on

Credit: Tesla

Bank of America has raised its Tesla (NASDAQ:TSLA) price target by 38% to $471, up from $341 per share.

The firm also kept a Neutral rating on the electric vehicle maker, citing strong progress in autonomy and robotics.

Robotaxi and Optimus momentum

Bank of America analyst Federico Merendi noted that the firm’s price target increase reflects Tesla’s growing potential in its Robotaxi and Optimus programs, among other factors. BofA’s updated valuation is based on a sum-of-the-parts (SOTP) model extending through 2040, which shows the Robotaxi platform accounting for 45% of total value. The model also shows Tesla’s humanoid robot Optimus contributing 19%, and Full Self-Driving (FSD) and the Energy segment adding 17% and 6% respectively.

“Overall, we find that TSLA’s core automotive business represents around 12% of the total value while robotaxi is 45%, FSD is 17%, Energy Generation & Storage is around 6% and Optimus is 19%,” the Bank of America analyst noted.

Still a Neutral rating

Despite recognizing long-term potential in AI-driven verticals, Merendi’s team maintained a Neutral rating, suggesting that much of the optimism is already priced into Tesla’s valuation. 

Advertisement

“Our PO revision is driven by a lower cost of equity capital, better Robotaxi progress, and a higher valuation for Optimus to account for the potential entrance into international markets,” the analyst stated.

Interestingly enough, Tesla’s core automotive business, which contributes the lion’s share of the company’s operations today, represents just 12% of total value in BofA’s model.

Continue Reading

Elon Musk

Tesla analyst: ‘near zero chance’ Elon Musk’s $1T comp package is rejected

“There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”

Published

on

tesla elon musk

A Tesla analyst says there is “zero chance” that CEO Elon Musk’s new compensation package is rejected, a testament to the loyalty and belief many shareholders and investors have in the frontman.

Tesla investors will vote on November 6 at the annual Shareholder Meeting to approve a new compensation package for Musk, revealed by the company’s Board of Directors earlier this month.

The package, if approved, would give Musk the opportunity to earn $1 trillion in stock, an ownership concentration of over 27 percent (a major request of Musk’s), and a solidified future at the company.

The Tesla Community on X, the social media platform Musk bought in 2023, is overwhelmingly in favor of the pay package, though a handful of skeptics remain.

Nevertheless, the big pulls of this vote are held by proxy firms and other large-scale investors. Two of them, Institutional Shareholder Services (ISS) and Glass Lewis, said they would be voting against Musk’s proposed compensation plan.

Tesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm

Today, the State Board of Administration of Florida (SBA) said it would vote in favor of Musk’s newly-proposed pay day, making it the first large-scale shareholder to announce it would support the CEO’s pay.

One analyst said that Musk’s payday is inevitable. Gary Black of the Future Fund said today there is a “near-zero chance” that shareholders will allow Musk’s pay package to be rejected:

There is a near-zero chance that $TSLA shareholders will vote down Elon’s new proposed comp plan at the Nov 6 shareholders’ meeting.”

He added an alternative perspective from Wedbush’s Dan Ives, who said that he had a better chance of starting for the New York Yankees than the comp package not being approved.

Black’s the Future Fund sold its Tesla holdings earlier this year. He explained that the firm believed the company’s valuation was too disconnected from fundamentals, citing the P/E ratio of 188x and declining earnings estimates.

The firm maintained its $310 price target, and shares were trading at $356.90 that day.

Shares closed at $452.42 today.

The latest predictions from betting platform Kalshi have shown Musk’s comp package has a 94 percent chance of being approved:

Continue Reading

Trending