Tesla CEO Elon Musk highlighted his company’s ability to keep demand high during the coronavirus pandemic thanks to the efficiency of ordering a vehicle online.
In the first part of a three-part interview with Automotive News’ Jason Stein, Musk stated that Tesla’s online ordering process, which avoids visiting a dealership to purchase a car, might have helped the electric automaker maintain a healthy demand volume during the pandemic.
“We saw strong orders through the whole pandemic; we still had good order volume,” he said.
Tesla thrives on the idea that all of its cars are available to any customer at the same price and negotiating with demanding automotive sales reps is not something the company has ever been interested in.
To keep the stress and uncertainty of buying a new car at an all-time low, Tesla has used an online ordering process and a direct-to-consumer sales process. This technique was used to eliminate any anxieties a car buyer may have about dealing with salespeople and negotiating the price of a new automobile.
“We make the buying experience very easy. You can buy a Tesla in just two minutes by going to our website. Go onto our website. You can literally order a Tesla in two minutes, maybe one minute if you’re really fast,” Musk added. “I guess people are less inclined to want to go to a dealership, do the test drive, and hang out in the lobby and that kind of thing.”
It seems that this technique has complimented Tesla’s sales figures throughout the pandemic, which shut down many Tesla showrooms and forced car buyers to either wait to purchase a car or order one online.
Demand was something that many carmakers seemed to struggle with throughout the first half of the year. While people were unemployed or out of work complete, car companies experienced slumps in demand for their vehicles, and buyers were not willing to spend the money on a new car, or they were not willing to risk their health to shop for a new ride.
The efficiency of Tesla’s online ordering process, along with the relatively stress-free process that it entails, has helped the electric automaker stay on top of the game amidst the pandemic.
Among the comfortable buying experience, Musk also said that the reason Tesla has been able to sustain success throughout the pandemic is that the company simply loves its cars more than traditional legacy manufacturers. The addition of video games, in-car entertainment, Easter eggs, and autonomy all contribute to the company’s success during rough times.
The demand for the company’s vehicles has undoubtedly not slowed. In the second quarter, Tesla delivered 90,650 cars, led by the Model 3 sedan, which was the most popular vehicle in June across the world.
Tesla also confirmed that it would be opening a new Gigafactory production plant in Austin, Texas, that would produce the widely popular Cybertruck, along with the Model Y for the Eastern half of North America.
Part one of Automotive News’ interview with Tesla CEO Elon Musk is available here.
News
SpaceX successfully launches 100th Starlink mission of 2025
With 100 Starlink missions completed for 2025, space enthusiasts have noted that SpaceX has successfully launched 2,554 Starlink satellites so far this year.
SpaceX achieved its 100th Starlink mission of the year on Friday, October 31, marking another milestone for 2025.
A Falcon 9 rocket carrying 28 Starlink broadband satellites successfully lifted off from Vandenberg Space Force Base in California at 4:41 p.m. ET, carrying another 28 Starlink satellites to Low Earth Orbit (LEO).
Falcon 9 booster’s 29th flight
Roughly 8.5 minutes after liftoff, the Falcon 9’s first stage touched down on the drone ship Of Course I Still Love You in the Pacific Ocean. This marked the booster’s 29th flight, which is approaching SpaceX’s reuse record of 31 missions.
This latest mission adds to SpaceX’s impressive 138 Falcon 9 launches in 2025, 99 of which were dedicated to Starlink, according to Space.com. The company’s focus on reusing boosters has enabled this breakneck pace, with multiple launches each week supporting both Starlink’s expansion and external customers.
Starlink’s network continues massive global expansion
Starlink remains the largest active satellite constellation in history, with more than 10,000 satellites launched, nearly 8,800 of which are currently active. SpaceX recently achieved Starlink’s 10,000-satellite milestone. With 100 Starlink missions completed for 2025, space enthusiasts have noted that SpaceX has successfully launched 2,554 Starlink satellites so far this year.
Starlink, which provides high-speed, low-latency internet connectivity even to the world’s most remote areas, has been proven to be life-changing technology for people across the globe. The service is currently operational in about 150 countries, and it currently has over 5 million subscribers worldwide. From this number, 2.7 million joined over the past year.
News
Tesla shares updated timeframe for Cybertruck FSD V14 release
The Cybertruck was expected to receive FSD V14 before the end of the month, but Tesla was not able to meet the target.
Tesla’s Full Self-Driving (FSD) V14 update for the Cybertruck could arrive this weekend, as per recent comments from Director of Autopilot Software and VP of AI Ashok Elluswamy.
The Cybertruck was expected to receive FSD V14 before the end of the month, but Tesla was not able to meet the target.
Cybertruck FSD V14
Considering the extended wait for FSD V14, it was no surprise that several Cybertruck owners were asking for updates about the system’s rollout to the all-electric pickup truck on Friday. These included the official Cybertruck X account, which responded to Elluswamy’s end of month estimate with “I only see trick. Where is my treat.”
This prompted a response from the AI executive, who replied with, “Sorry, pushing for early access Cyber release over the weekend.” This means that if all goes well, Cybertruck owners would be able to experience FSD V14 very soon. Some, however, are wondering if Tesla would go straight to V14.2 for the Cybertruck’s FSD V14 update, or if the vehicle will receive V14.1 first.
Tesla pushes to unify FSD experience across its lineup
The upcoming Cybertruck rollout represents the next step in Tesla’s efforts to roll out FSD capabilities across all of its vehicles. FSD V14 is a notable step forward for the company’s AI-driven self driving system, with features like Mad Max mode getting positive reviews from longtime Full Self Driving testers.
For the Cybertruck, the FSD V14 update would mark one of its first major over-the-air upgrades for the vehicle. Likely due to its size, the Cybertruck tends to receive FSD updates later than the S3XY lineup, which is quite surprising considering that the all-electric pickup truck is a premium-priced vehicle that is home to some of Tesla’s most advanced technologies.
News
“Tesla Ride” program lets riders experience FSD and Grok AI in real-world demos
The initiative aims to bring supervised Full Self-Driving demos and Grok AI-guided experiences to consumers in real world trips.
Tesla has launched a new service designed to make its Full Self-Driving (FSD) technology familiar to all commuters.
Dubbed the “Tesla Ride” program, the initiative aims to bring supervised Full Self-Driving demos and Grok AI-guided experiences to consumers in real world trips.
How Tesla Ride Works
As per the official Tesla Ride website, the session will allow participants to sit in the driver’s seat while a Tesla Advisor rides shotgun as co-pilot. The Tesla Advisor then guides riders through the company’s latest supervised FSD features, comfort settings, and in-car entertainment. Participants would also be able to interact with Grok AI in the vehicles. Grok will be capable of answering questions during the ride, and it will even tell stories along the way.
Tesla noted, however, that Tesla Ride sessions are capped at 45 minutes each, and it requires participants to have a valid driver’s license and insurance. Interested participants are also advised to call beforehand so they can schedule their Tesla Rides.
Marketing push and reach
The Tesla Ride program runs across several markets from October into November, and in some locations into the end of December 2025. Participating states are numerous, from Michigan to Virginia to Illiois, Nevada, and California, among others. A look at the official webpage for Tesla Ride shows that the company is still taking a very cautious approach with the program, with disclaimers clearly stating that FSD Supervised does not make Teslas autonomous just yet.
Tesla’s focus on safety with FSD was highlighted recently by Senior Vice President for Automotive Tom Zhu. “Elon said it in 2021: “For self-driving, even if the road is painted completely wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing.
“The prime directive for the autopilot system is: Don’t crash. That really overrides everything. No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably,” the executive stated.
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