Connect with us

News

Despite Tesla’s strong financials, every penny still counts

(Credit: u/Chrissugar21/Reddit)

Published

on

This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.


Tesla’s strong financial spreadsheet that has culminated in seven consecutive quarters of profitability has launched the electric car company into a more stable fiscal situation. For years, especially in my early days at Teslarati, I can remember the big narrative being Tesla’s Quarter-over-Quarter growth, but the fact that profitability wasn’t achieved very often made the company one of the more risky investments at the time.

Since then, Tesla has managed to work out a profitable quarter seven times in a row. Unbelievably, the company that has only been mass-producing vehicles since Summer 2017 is already a shoo-in for money-making quarters, at least that’s what it seems like. There never seems to be a glimmer of doubt when it comes to Tesla reporting strong financials. But, it became clear earlier this week that Tesla, despite having such strong financials quarter after quarter, isn’t willing to spend money on things that owners and customers don’t use. The company’s phase-out of the passenger lumbar support feature in the Model 3 and Model Y is a prime example of the way Tesla is simplifying its vehicles to improve profitability and margins, making their cars even more of a money-making machine than they were previously.

On May 31st, a tweet from @Ryanth3nerd showed his discontent for Tesla’s removal of the lumbar support option on the passenger’s seat. It was noticed by a Model Y owner on Reddit initially that the lumbar support option was removed from the side of the seat, only leaving the reclining option and seat adjustment levers for passenger adjustment.

Advertisement

“I really don’t like the direction @tesla is going raising prices of vehicles but removing features like lumbar for the Model Y. On top of rumors of FSD increase to $14k without any real added features to FSD unless you’re a beta tester,” the tweet said.

It is true that Model 3 and Model Y prices alike have increased in the past several months. This is likely due to the semiconductor or microcontroller shortage that has plagued much of the automotive industry for the past few quarters. Additionally, Musk said raw material costs are also affecting Tesla’s prices.

According to Musk, Tesla had a good reason for phasing out the lumbar support module, and it had to do with data usage logs that showed the lumbar support wasn’t utilized by passengers very often. In fact, it was used so infrequently that Tesla decided to scrap the module altogether in the 3 and Y.

“Moving lumbar was removed only in front passenger seat of 3/Y (obv not there in rear seats). Logs showed almost no usage. Not worth cost/mass for everyone when almost never used. Prices increasing due to major supply chain price pressure industry-wide. Raw materials especially.”

Advertisement

Now, while this is a good point for Tesla to use as justification for their seat modification decisions, there are a few things that sort of confused me about the decision. First off, once a seat is adjusted, I think very few people want to change it. I know that when I get into a friend’s car, I rarely adjust the seat because that is probably the way their significant other prefers the seat to be set. As a driver in my own car, I know that I have only adjusted my seat on two or three occasions since I got it. Very rarely does it move, because the adjustments I made when I bought it were how I felt it was most comfortable, so I didn’t move it.

Advertisement

I think there could have been some confusion about whether the lumbar support is actually used, or whether it is a “set and forget” type of reasoning. I think many people find the way they like their seat, and it rarely changes over the course of the ownership experience.

While I doubt too many people will not buy a Tesla because they can’t adjust lumbar support, I think that there are some people who will look at it as a real disadvantage because there are plenty of people who need to utilize it for comfortability, especially if they have back problems. Nevertheless, it could be a temporary removal if enough people raise concerns to Musk via Twitter.

The biggest lesson here seems to be that Tesla’s use of data and analytics gives the company an extreme advantage when it comes to saving money on even the most trivial of parts. While Tesla will save some money from its recent decision to not equip Model 3 and Model Y cars with radar, the lumbar support removal also summarizes the company’s mission to take out what is not needed. Teslas are already so minimalistic as it is, and many people enjoy the lack of knobs and buttons on the interior. However, this is one knob that many owners may not be happy not having, but it remains to be seen if it saves Tesla’s enough money to justify keeping the feature left out from its two mass-market vehicles. -JK-

A big thanks to our long-time supporters and new subscribers! Thank you.

Advertisement

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

-Joey

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla confirms Full Self-Driving still isn’t garnering interest from lagging competitors

Published

on

Credit: Tesla

Tesla executive Sendil Palani confirmed in a post on social media platform X that Full Self-Driving, despite being the most robust driver assistance program in the United States, still isn’t garnering any interest from lagging competitors.

Tesla has said on several occasions in the past that it has had discussions with a competing carmaker to license its Full Self-Driving suite. While it never confirmed which company it was, many pointed toward Ford as the one Tesla was holding dialogue with.

At the time, Ford CEO Jim Farley and Tesla CEO Elon Musk had a very cordial relationship.

Despite Tesla’s confirmation, which occurred during both the Q2 2023 and Q1 2024 Earnings Calls, no deal was ever reached. Whichever “major OEM” Tesla had talked to did not see the benefit. Even now, Tesla has not found that dance partner, despite leading every company in the U.S. in self-driving efforts by a considerable margin.

Advertisement

Elon Musk says Tesla Robotaxi launch will force companies to license Full Self-Driving

Palani seemed to confirm that Tesla still has not found any company that is remotely interested in licensing FSD, as he said on X that “despite our best efforts to share the technology,” the company has found that it “has not been proven to be easy.”

Advertisement

The question came just after one Tesla fan on X asked whether Tesla would continue manufacturing vehicles.

Because Tesla continues to expand its lineup of Model Y, it has plans to build the Cybercab, and there is still an immediate need for passenger vehicles, there is no question that the company plans to continue scaling its production.

However, Palani’s response is interesting, especially considering that it was in response to the question of whether Tesla would keep building cars.

Perhaps if Tesla could license Full Self-Driving to enough companies for the right price, it could simply sell the suite to car companies that are building vehicles, eliminating the need for Tesla to build its own.

Advertisement

While it seems like a reach because of Tesla’s considerable fan base, which is one of the most loyal in the automotive industry, the company could eventually bail on manufacturing and gain an incredible valuation by simply unlocking self-driving for other manufacturers.

The big question regarding why Tesla can’t find another company to license FSD is simply, “Why?”

Do they think they can solve it themselves? Do they not find FSD as valuable or effective? Many of these same companies didn’t bat an eye when Tesla started developing EVs, only to find themselves years behind. This could be a continuing trend.

Advertisement
Continue Reading

News

Tesla exec pleads for federal framework of autonomy to U.S. Senate Committee

Published

on

Credit: Tesla

Tesla executive Lars Moravy appeared today in front of the U.S. Senate Commerce Committee to highlight the importance of modernizing autonomy standards by establishing a federal framework that would reward innovation and keep the country on pace with foreign rivals.

Moravy, who is Tesla’s Vice President of Vehicle Engineering, strongly advocated for Congress to enact a national framework for autonomous vehicle development and deployment, replacing the current patchwork of state-by-state rules.

These rules have slowed progress and kept companies fighting tooth-and-nail with local legislators to operate self-driving projects in controlled areas.

Tesla already has a complete Robotaxi model, and it doesn’t depend on passenger count

Advertisement

Moravy said the new federal framework was essential for the U.S. to “maintain its position in global technological development and grow its advanced manufacturing capabilities.

He also said in a warning to the committee that outdated regulations and approval processes would “inhibit the industry’s ability to innovate,” which could potentially lead to falling behind China.

Being part of the company leading the charge in terms of autonomous vehicle development in the U.S., Moravy highlighted Tesla’s prowess through the development of the Full Self-Driving platform. Tesla vehicles with FSD engaged average 5.1 million miles before a major collision, which outpaces that of the human driver average of roughly 699,000 miles.

Moravy also highlighted the widely cited NHTSA statistic that states that roughly 94 percent of crashes stem from human error, positioning autonomous vehicles as a path to dramatically reduce fatalities and injuries.

Advertisement

Skeptics sometimes point to cybersecurity concerns within self-driving vehicles, which was something that was highlighted during the Senate Commerce Committee hearing, but Moravy said, “No one has ever been able to take over control of our vehicles.”

Advertisement

This level of security is thanks to a core-embedded central layer, which is inaccessible from external connections. Additionally, Tesla utilizes a dual cryptographic signature from two separate individuals, keeping security high.

Moravy also dove into Tesla’s commitment to inclusive mobility by stating, “We are committed with our future products and Robotaxis to provide accessible transportation to everyone.” This has been a major point of optimism for AVs because it could help the disabled, physically incapable, the elderly, and the blind have consistent transportation.

Overall, Moravy’s testimony blended urgency about geopolitical competition, especially China, with concrete safety statistics and a vision of the advantages autonomy could bring for everyone, not only in the U.S., but around the world, as well.

Advertisement
Continue Reading

News

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

Published

on

Credit: Tesla

Tesla launched a new configuration of the Model Y this week, bringing more complexity to its lineup of the vehicle and adding a new, lower entry point for those who require an All-Wheel-Drive car.

However, the broadening of the Model Y lineup in the United States could signal a somewhat uncomfortable reality for Tesla fans and car buyers, who have been vocal about their desire for a larger, full-size SUV.

Tesla has essentially moved in the opposite direction through its closure of the Model X and its continuing expansion of a vehicle that fits the bill for many, but not all.

Tesla brings closure to Model Y moniker with launch of new trim level

Advertisement

While CEO Elon Musk has said that there is the potential for the Model Y L, a longer wheelbase configuration of the vehicle, to enter the U.S. market late this year, it is not a guarantee.

Instead, Tesla has prioritized the need to develop vehicles and trim levels that cater to the future rollout of the Robotaxi ride-hailing service and a fully autonomous future.

But the company could be missing out on a massive opportunity, as SUVs are a widely popular body style in the U.S., especially for families, as the tighter confines of compact SUVs do not support the needs of a large family.

Although there are other companies out there that manufacture this body style, many are interested in sticking with Tesla because of the excellent self-driving platform, expansive charging infrastructure, and software performance the vehicles offer.

Advertisement

Additionally, the lack of variety from an aesthetic and feature standpoint has caused a bit of monotony throughout the Model Y lineup. Although Premium options are available, those three configurations only differ in terms of range and performance, at least for the most part, and the differences are not substantial.

Minor Expansions of the Model Y Fail to Address Family Needs for Space

Offering similar trim levels with slight differences to cater to each consumer’s needs is important. However, these vehicles keep a constant: cargo space and seating capacity.

Larger families need something that would compete with vehicles like the Chevrolet Tahoe, Ford Expedition, or Cadillac Escalade, and while the Model X was its largest offering, that is going away.

Tesla could fix this issue partially with the rollout of the Model Y L in the U.S., but only if it plans to continue offering various Model Y vehicles and expanding on its offerings with that car specifically. There have been hints toward a Cyber-inspired SUV in the past, but those hints do not seem to be a drastic focus of the company, given its autonomy mission.

Advertisement

Tesla appears to be mulling a Cyber SUV design

Model Y Expansion Doesn’t Boost Performance, Value, or Space

You can throw all the different badges, powertrains, and range ratings on the same vehicle, it does not mean it’s going to sell better. The Model Y was already the best-selling vehicle in the world on several occasions. Adding more configurations seems to be milking it.

The true need of people, especially now that the Model X is going away, is going to be space. What vehicle fits the bill of a growing family, or one that has already outgrown the Model Y?

Not Expanding the Lineup with a New Vehicle Could Be a Missed Opportunity

The U.S. is the world’s largest market for three-row SUVs, yet Tesla’s focus on tweaking the existing Model Y ignores this. This could potentially result in the Osborne Effect, as sales of current models without capturing new customers who need more seating and versatility.

Advertisement

Expansions of the current Model Y offerings risk adding production complexity without addressing core demands, and given that the Model Y L is already being produced in China, it seems like it would be a reasonable decision to build a similar line in Texas.

Listening to consumers means introducing either the Model Y L here, or bringing a new, modern design to the lineup in the form of a full-size SUV.

Continue Reading