At the same time as SpaceX is assembling hardware and manufacturing dozens of Raptor engines for Starship’s inaugural orbital test flight, it’s also preparing for what will follow.
Last week, a local photographer captured photos of one of the many dozens of deliveries that arrive at SpaceX’s Boca Chica Starship factory every month – notable this time around because of package labels that reference a “heat shield” and “mini bakery.” In any other case, it would’ve been just another nondescript delivery – likely carrying the latest batch of the ceramic Starship heat shield tiles SpaceX currently manufactures in Cocoa Beach and Cape Canaveral, Florida.
However, as the photographer (@StarshipGazer) that captured the images noted, that Florida Starship heat shield factory just so happens to be colloquially known as “The Bakery” by the SpaceX team that runs it.
As the nickname would suggest, The Bakery is one of two main Florida-based facilities tasked with turning raw materials into the black, hexagonal heat shield tiles that have begun to spread across the exterior of Starship prototypes. The June 7th delivery of a “mini bakery” strongly implies that SpaceX has now begun to build out some limited capacity for heat shield tile production at Boca Chica itself – under the main Starship factory roof, in other words.
While the number of tiles present has only really begun to grow in the last six or so months, SpaceX has been building, testing, and refining Starship’s heat shield technology for more than two years. SpaceX’s custom-built ceramic tiles made their first public appearances in July and August 2019, first launching into orbit on a Cargo Dragon spacecraft and later tagging along on Starhopper’s spectacular 150m (~500 ft) hop a few weeks later. Dragon went on to reenter and splash down in the Pacific Ocean without issue about a month later, effectively marking the first successful orbital reentry of (part of) a Starship heat shield.
With Starship SN8 heralding the arrival of full-size prototype flight tests in the last few months of 2020, SpaceX began to substantially increase the number of tiles installed on Starships, jumping from a handful to hundreds within a few months. Although Starship SN15’s successful May 5th, 2021 launch and landing likely means it will never fly, Starship SN16 was outfitted with more than a thousand tiles (and SN15 flew with almost as many). While those tiles have essentially zero experience acting as a heat shield on Starship prototypes, launching them on suborbital test flights still subjects those heat shield installations to major thermal and mechanical stresses similar to (or worse than) what Starship will need to withstand during launch and after reentry.
Given that at least a few of the ceramic tiles installed on each prototype have invariably shattered at some point during testing, it’s unclear exactly how successful those coupon tests have been. Unlike the Space Shuttle, which also relied almost exclusively on catastrophically fragile ceramic heat shield tiles, Starship’s tiles are mounted directly to its hull and that hull is made out of steel instead of an aluminum frame. In theory, Starship’s structure can thus withstand – and remain functional – at temperatures approaching 800°C (1500°F), whereas the Shuttle’s heat shield had to keep the vehicle’s aluminum structure below ~180°C (360°F).
Of course, Starship has yet to even attempt to survive an orbital-velocity reentry with some 10,000 ceramic heat shield tiles mounted directly to its steel skin. If successful, SpaceX’s ultra-simple design could give Starship massive advantages over the Shuttle, which ultimately proved to be more dangerous than traditional crew capsules and about as expensive as a similarly capable expendable rocket. But Starship’s heat shield has its work cut out for it to prove that the vast spacecraft is truly up to the challenge of orbital reentry and safe, reliable reuse.
News
Tesla to make app change for easier communication following Service
“Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.”
Tesla will enhance the ability to communicate through the mobile app with Service after work has been done on your car.
One of the biggest weaknesses of Tesla’s automotive division has been Service, as Service Centers are not necessarily plentiful, and wait times, in some regions of the country, are over a month in duration.
Getting in touch with Service after a car has work done to it is also difficult. Calling showrooms in some regions has proven to be difficult to enable direct communication between the customer and the company.
If something is not resolved properly, Tesla keeps the in-app messaging option active for two hours after the service visit is complete.
However, that doesn’t resolve everything, as some issues may arise again more than two hours later. Then the issue of communication presents itself once again.
Tesla is going to extend that time frame to a day or more, according to Raj Jegannathan, Tesla’s AI/IT-Infra, Cybersecurity, IT Apps & Vehicle Service VP.
Looking into it. After a service visit is complete, we close the in-app messaging option after 2 hours. We will change this to 24hours or more.
— Raj Jegannathan (@r_jegaa) August 18, 2025
Tesla has made several changes over the past few years to attempt to improve its Service. Recently, for Collision repair, it started offering a $45-per-day loaner program with free FSD, free tolls, and free Supercharging.
It also recently started sharing local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
Tesla creates clever solution to simplify and improve its Service
However, this is only available at a few showrooms and is currently a pilot program.
These improvements are aimed at resolving communication breakdown, which appears to be a problem that many owners experience.
Tesla is one of the few companies that also operates a fleet of Mobile Repair vehicles, which will perform service at your house or place of business. However, the size of it has gone down by 11 percent year over year.
News
Tesla is overhauling its Full Self-Driving subscription for easier access
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Tesla is overhauling its Full Self-Driving subscription and how it markets it to customers after several owners and fans of the company complained about the accessibility of the monthly access to its driver assistance suite.
Tesla Full Self-Driving is the automaker’s semi-autonomous driving suite, which is widely regarded as the most robust and capable on the market today. Owners can purchase the suite outright for $8,000, or they can subscribe to the program for $99 per month, an option it enabled a few years ago.
However, it is not super easy to subscribe to the subscription model, nor is it even recognized on the company’s Online Design Studio. Without some research or prior knowledge, a consumer might not even know they could pay monthly to experience Full Self-Driving.
That is set to change, according to Tesla’s AI/IT Infrastructure, Cybersecurity, IT Apps, and Vehicle Service head Raj Jegannathan, who said the company is planning to change that.
Instead of having customers only have the option to pay outright for the suite, Tesla is now planning to offer the subscription model in its Online Design Studio, making it easier to activate that option:
Yes, will optimize the design to offer both full purchase, subscriptions(with free trial) on the configurator.
— Raj Jegannathan (@r_jegaa) August 24, 2025
It will be the second major change Tesla makes to how it sells Full Self-Driving to customers, the first being videos of real-life operation of FSD in the Design Studio. Previously, the site only showed animations of Full Self-Driving’s capabilities.
Tesla added the videos of FSD handling some tricky situations, as well as general operation of the suite, to the Design Studio in recent weeks.
Tesla makes big change to encourage Full Self-Driving purchases
The subscription model is more accessible to many owners, as it is reasonably priced and offers the option to take a month off from using it if they are interested in saving money.
Many cannot justify paying for the suite outright, especially as it adds $8,000 to the cost of their car. After they experience its capabilities for themselves, they might.
Both moves appear to be an effort to increase the take rate of Full Self-Driving, particularly as autonomy takes center stage at Tesla.
With the rollout of Robotaxi and some teased capabilities of the upcoming v14 iteration of Full Self-Driving, Tesla is gearing up to continue advancing its self-driving technology.
Tesla (NASDAQ: TSLA) recently talked about a variety of topics with Wall Street firm Piper Sandler, as the firm released a new note on Friday about their meeting with the company’s Investor Relations team.
According to the note from Piper Sandler, Tesla talked in detail about the Semi program, Optimus, and its potential valuation given its capabilities, the rollout of Robotaxi in Austin, and Full Self-Driving progress in the United States.
Tesla Semi Ramp
The Tesla Semi is set to enter mass production in 2026 at a dedicated factory near the company’s Gigafactory in Reno, Nevada.
The Semi has already been in pilot program testing, as Tesla has partnered with a few companies, like Frito-Lay and PepsiCo., to perform regional logistics. It has been met with excellent reviews from drivers, and it has helped give Tesla a good idea of what to expect when it makes its way to more companies in the coming years.
Piper Sandler said that it is evident Tesla is preparing for a “major ramp,” but it is keeping its expectations low:
“We’ve never expected much from this product, but we’d love to be proven wrong (Tesla is clearly prepping for a major ramp).”
Tesla Optimus and its value internally and externally
Optimus has been working in Tesla factories for some time, but its expectations as a product offering outside of the company internally have major implications.
Its role within Tesla factories, for now, is relatively low, but Optimus is still doing things to assist. By this time next year, Piper Sandler said Optimus should have bigger responsibilities:
“By this time in 2026, Optimus should be moving/staging parts within Tesla’s facilities.”
Outside of Tesla, Optimus could be a major beneficiary for companies as it could be a more affordable way to handle tedious tasks and manual labor. The firm believes that if Optimus can work 18-hour shifts, a cost of $100,000 per unit “would be justified.”
Tesla Robotaxi Expansion
The big focus of the firm with Robotaxi was Tesla’s expansion of the geofence in Austin this week. It was substantial, bringing the Robotaxi’s total service area to around 170 square miles, up from the roughly 90 square miles that rival Waymo is offering in the city.
Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise
Tesla has doubled its geofence three times since its launch in late June, and it also revealed that its fleet of vehicles has expanded by 50 percent. It did not give a solid number of how many vehicles are operating in the fleet.
Tesla Full Self-Driving v14 launch
Tesla’s Full Self-Driving suite is set to have a fresh version, v14, rolled out in either September or October, and there are some pretty high expectations for it.
CEO Elon Musk said:
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less.”
There is also some expectation that v14 could be the public release of what Tesla is running in Austin for Robotaxi. The firm confirmed this in their note by stating it “should enable Tesla owners to use software that is on par with Robotaxis in Austin.”
The only real hold up would be regulator skepticism, but Tesla can alleviate this with strong data.
The firm maintained its ‘Overweight’ rating and the $400 price target it holds on the stock.
Tesla to make app change for easier communication following Service
Tesla is overhauling its Full Self-Driving subscription for easier access
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
-
Elon Musk2 days agoElon Musk shares unbelievable Starship Flight 10 landing feat
-
Elon Musk4 days agoSpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative
-
Elon Musk3 days agoElon Musk reveals when SpaceX will perform first-ever Starship catch
-
News1 day agoTesla is overhauling its Full Self-Driving subscription for easier access
-
News3 days agoTesla launches Full Self-Driving in a new region
-
News3 days agoTesla Robotaxi rival Waymo confirms massive fleet expansion in Bay Area
-
News2 days agoTesla expands crazy new lease deal for insane savings on used inventory
-
News2 days agoTesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm