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SpaceX tops off Starship launch tower during Blue Origin crew launch briefing
On Sunday morning, SpaceX began the process of installing the last prefabricated section of Starship’s skyscraper-sized ‘launch tower’ around the same time as startup Blue Origin kicked off a preflight briefing for its first crewed suborbital launch.
Though both events are almost entirely unconnected and have no immediate impact on each other, the simultaneity almost immediately triggered comparisons between one of the most important media briefings in Blue Origin’s 21-year history and an average busy day at SpaceX’s South Texas Starship factory and launch site. Almost exclusively funded by Amazon founder and CEO Jeff Bezos since it was founded in September 2000, around two years before SpaceX, Blue Origin is on the cusp of its first crewed launch less than two weeks after Virgin Galactic completed its first fully-crewed test flight above 80 km (~50 mi).
Approximately 600 miles southeast of Blue Origin’s Van Horn, Texas launch and test facilities, in a different corner of the vast state, SpaceX was preparing for the latest in a long line of steps towards the completion of an orbital launch site for Starship – potentially the first fully reusable orbital rocket ever built.
First revealed more than three months ago in a cryptic post from owner Jeff Bezos, Blue Origin is scheduled to launch passengers on its New Shepard rocket for the first time ever, marking the end of an extraordinarily long development period. Designed to be fully reusable, New Shepard is a small single-stage rocket powered by one liquid hydrogen and oxygen-fueled BE-3 engine capable of producing approximately 500 kN (110,000 lbf) of thrust at liftoff. Designed exclusively for the purpose of ferrying a few tourists above a mostly arbitrary 100 km (~62 mi) line separating Earth’s atmosphere and “space,” New Shepard is about the same diameter as SpaceX’s Falcon 9 and Falcon Heavy rockets but is just 15m (~50 ft) tall.
The small rocket launched for the first time in April 2015 and reached an apogee of ~94 km but instability ultimately destroyed the first New Shepard booster during its first landing attempt. Blue Origin successfully launched and landed New Shepard on its next test flight in November 2015, culminating in Bezos’ infamous “Welcome to the club!” comment after SpaceX successfully recovered a Falcon 9 booster for the first time one month later.
As of July 2021, Blue Origin has completed just 15 New Shepard test flights – 14 of which were fully successful – in six years. In the same period, SpaceX successfully recovered an orbital-class Falcon 9 booster for the first time, reused a Falcon booster on a commercial satellite launch, debuted Falcon Heavy, reused several orbital Cargo Dragon capsules three times each, debuted Crew Dragon, became the first company in history to launch astronauts, completed its first operational astronaut launch for NASA, hopped three Starship prototypes, flew five Starship prototypes to 10-15 km, successfully landed four Raptor-powered Starship prototypes, rolled out Starship’s first completed booster prototype, completed more than 100 successful orbital launches, flown the same Falcon 9 booster ten times (versus New Shepard’s record of seven flights), reused orbital-class boosters 68 times, created the world’s largest satellite constellation, and far, far more.
Along those lines, on Saturday, July 17th, SpaceX teams attached a massive crane to the seventh prefabricated section of a ‘launch tower’ that could eventually support Starship and Super Heavy stacking – and maybe even catch ships and boosters. On Sunday, not long after daybreak and about an hour before Blue Origin’s New Shepard-16 preflight briefing, that tower section lifted off under the watchful eye of several unofficial cameras operated by NASASpaceflight, LabPadre, and others. By the end of Blue Origin’s briefing, most of which involved executives or senior employees reading from scripts and none of which offered a look at actual flight hardware or “astronaut” preparations, the eighth launch tower section was mostly in place, creating a structure some 135m (~440 ft) tall.
By the end of NASASpaceflight.com’s unofficial six-hour stream, the outlet’s excellent and unaffiliated coverage of SpaceX erecting part of a relatively simple tower for the seventh time had been viewed more than a quarter of a million times. By the end of Blue Origin’s official preflight briefing for a crewed launch set to carry the richest person on Earth, the company had accrued around 20,000 views on YouTube.
Some might see ten times as many viewers flocking to an unofficial live stream of fairly mundane SpaceX construction over a briefing for the first crewed launch of a fully-reusable suborbital rocket and scoff. For those who watched both broadcasts, it’s likely less than shocking that spaceflight and rocket fans almost universally sided with a livestream showing something – anything! – happening over what amounted to a camera pointed at five people reading (mostly stale) statements off of teleprompters.
Barely 24 hours away from Blue Origin’s most significant launch ever, the company – save for a few low-res clips from Jeff Bezos – has yet to share a single new piece of media highlighting the mission’s actual New Shepard rocket, crew capsule, astronaut preparations, flight suits, launch pad, or any of the other dozens of things most spaceflight fans – and people in general – tend to get excited about. For whatever reason, Blue Origin has also worked with Texas to shut down the only quasi-public viewing area less than 10-20 miles away from New Shepard’s launch pad despite never having done so in 15 test flights.
SpaceX, on the other hand, may not have always been a perfect neighbor in Boca Chica but the company has mostly accepted the buzzing, near-continuous presence of spaceflight fans and members of the media who come to South Texas to see Starbase in person. More recently, SpaceX has actively let at least two media outlets (NASASpaceflight and LabPadre) install and operate several robotic cameras overlooking Boca Chica’s Starship factory and pad.
It’s impossible to condense it into one or two simple differences but it’s safe to say that SpaceX’s relative openness and a general willingness to engage with media and let public excitement and interest grow uninterrupted (when possible) is part of the reason that mundane SpaceX goings-on can accumulate a magnitude more interest on unofficial channels than an official briefing for the most important event in Blue Origin’s history.
News
Tesla analyst compares Robotaxi to Waymo: ‘The contrast was clear’
“In short, robotaxi felt like a more luxurious service for half the cost and the driving felt more human-like.”

Tesla analyst Jed Dorsheimer of Wall Street firm William Blair compared the company’s Robotaxi platform to Waymo’s driverless ride-sharing program, and had a clear-cut consensus over which option was better in terms of rider experience.
Dorsheimer visited Austin recently to ride in both Tesla’s Robotaxi ride-sharing program and Waymo, which has operated slightly longer than Tesla has in the city. Tesla started rides on June 22, while Waymo opened its vehicles to the public in March.
A Tesla Model Y L Robotaxi is a legitimate $47k Waymo killer
The analyst gave both platforms the opportunity to present themselves, and by the end of it, one was better than the other in terms of rider experience. However, he noted that both platforms gave safe and smooth rides.
Overall, there was a tremendous difference in the feel and environment of each option.
Tesla Robotaxi vs. Waymo
Dorsheimer said that Tesla’s first big advantage was vehicle appearance. Robotaxi uses no external equipment or hardware to operate; just its exterior cameras. Meanwhile, Zoox and Waymo vehicles utilize LiDAR rigs on their vehicles, which made them “stick out like a sore thumb.”
“In contrast, the robotaxis blended in with other Teslas on the road; we felt inconspicuous flowing with the traffic,” he added.
The next big victory went in the way of Robotaxi once again, and it concerned perhaps the most important metric in the ridesharing experience: price.
He continued in the note:
“Confirming our thesis, robotaxi was half the price of Uber, showing its ability to win market share by weaponizing price.”
In terms of overall performance, Dorsheimer noted that both platforms provided safe and “top-notch” experiences. However, there was one distinction between the two and it provided a clear consensus on which was better.
He said:
“In Austin, we took multiple robotaxi and Waymo rides; the contrast was clear. Aside from the visual difference between each pulling up to the curb, the robotaxi was comfortable and familiar, and it felt as though a friendly ghost chauffeur was driving our personal car. Driving was smooth and human-like, recognizing and patiently waiting for pedestrians, switching into less crowded lanes, patiently waiting to execute a safe unprotected turn, and yet, discerning and confident enough to drive through a light that just turned yellow, so as not to slam on the brakes.
Waymo also provided a top-notch service, and we did not encounter any safety concerns, but if we were to be overly critical, it felt more … robotic. In the cabin, you have to listen to an airline-esque preamble on Waymo and safety protocols, and during the ride, you can hear all the various spinning lidar sensors spooling up and down with electronic whizzing sounds.”
Tesla Robotaxi provides an experience that seems to be more catered toward a realistic ride experience. You can control the music, the cabin temperature, and transitioning your travel from one vehicle to the next during a trip will continue your entertainment experience.
If your first trip ends in the middle of a song, your next trip will pick up the music where it left off.
Meanwhile, Waymo’s experience sounds as if it is more focused on rider expectations, and not necessarily providing a ride that felt catered to the occupants. Still, what’s important is that both platforms provided safe rides.
Dorsheimer ended the note with one last tidbit:
“In short, robotaxi felt like a more luxurious service for half the cost and the driving felt more human-like.”
News
Tesla offers new deal on used inventory that you won’t want to pass up
Tesla opened up lease deals on used Model 3 and Model Y inventory in California and Texas on Tuesday, marking the first time it has launched the option on pre-owned cars.

Tesla is offering a new deal on its used vehicle inventory that consumers looking for a great deal won’t want to pass up.
Traditionally, Tesla has not allowed potential car buyers to lease its used inventory. The only two options were to buy with cash or finance it through Tesla or a bank.
However, with the elimination of the $7,500 new and $4,000 used EV tax credits, Tesla is breaking its own rules and is now offering lease deals on its used vehicle inventory, but only in a couple of states, as of right now.
Tesla is ready with a perfect counter to the end of US EV tax credits
Tesla opened up lease deals on used Model 3 and Model Y inventory in California and Texas on Tuesday, marking the first time it has launched the option on pre-owned cars.
The deals are tremendous and can cost as little as $0 down and under $225 per month for some vehicles.
Lease a Pre-Owned Model 3 or Y
As low as $0 down & $225/month
Now available in CA & TX https://t.co/LRYRIZP8VZ
— Tesla North America (@tesla_na) August 19, 2025
Tesla also allows customers to buy the vehicle at the end of their lease deal, which enables some really great ways to end up an owner of the car you plan to drive for the next two or three years.
The lease deal also helps Tesla rid itself of older vehicles that might not be of future use to the company. It formerly planned to use leased vehicles in its eventual Robotaxi fleet, but many of the cars in its used inventory have Hardware 3, which is less capable than Hardware 4, which is installed in the new Model 3 and Model Y.
More importantly, Tesla is giving people yet another way to be in the market for a Tesla before the tax credit ends on September 30.
Elon Musk
Tesla Model Y L might not come to the U.S., and it’s a missed opportunity
The Model Y L has a variety of big changes that would be advantageous for the U.S. market, including a longer wheelbase, more comfortable seats, a third row that appears to be more spacious than Tesla’s six-seat Model Y that it previously offered, B-Pillar vents for rear passengers, and more.

Tesla’s new Model Y L might not come to the U.S., CEO Elon Musk said this morning.
It’s a missed opportunity, and I’m not the only one who feels this way.
In the past, I have personally written a handful of articles about what Tesla owners have been wanting in the United States: a full-sized SUV, or at least a vehicle that is larger than the Model Y but less of a crossover than the Model X.
Tesla is missing one type of vehicle in its lineup and fans want it fast
The only thing that Tesla has announced that even slightly matches this sort of idea is the Robovan, which is, optimistically, several years off because it lacks a steering wheel and pedals and will require Full Self-Driving to be fully autonomous.
Even if Tesla launches FSD next year, it will take a year or two to figure out manufacturing, go through regulatory hurdles with the EPA, and eventually enter mass production for customers.
The Model Y L has a variety of big changes that would be advantageous for the U.S. market, including a longer wheelbase, more comfortable seats, a third row that appears to be more spacious than Tesla’s six-seat Model Y that it previously offered, B-Pillar vents for rear passengers, and more.
However, Musk said it won’t come to the U.S. until next year, and that it “might not ever, given the advent of self-driving in America.”
This variant of the Model Y doesn’t start production in the US until the end of next year.
Might not ever, given the advent of self-driving in America.
— Elon Musk (@elonmusk) August 20, 2025
To be blunt, I’m not sure if I truly believe that Musk thinks the Model Y L won’t come to the U.S. Some believe he said this to not Osborne Effect Model Y sales here, which seems more likely than anything.
Tesla Model Y L gets disappointingly far production date in the United States
People have been buying the Model Y for two years more than any other car in the world. To act as if many families would not appreciate the extra space seems very strange; a big complaint with the Model Y is that it simply does not fit larger families.
If you have four kids, you’re forced into the Model X, which might be too expensive for some families, as it starts at $79,990.
While Tesla’s focus is undoubtedly on autonomy, it is important to remember that some people still really enjoy the act of driving their cars. Tesla has worked very hard to create a fun and sporty driving experience, especially in the new Model Y. Many consumers, including myself, like to take advantage of that.
Autonomy might eventually take over human driving completely, but in the near term, it does not seem as if that is the case. Even if someone were interested in never driving again, this longer and more spacious Model Y L would be an ideal option for American families that need the room for at least six passengers.
Quite a few big names in the Tesla community share this sentiment:
I’m a little surprised by this.
I think the Model Y L would sell extremely well in North America, even with the advent of self-driving. Americans love their larger SUVs. Bigger families here want the Model Y L. There is a need in North America for larger all-electric SUVs at a… https://t.co/v7D1IpCnET
— Sawyer Merritt (@SawyerMerritt) August 20, 2025
More than likely, Musk does not want to announce a more attractive option than the current Model Y, as many consumers would likely wait a year or two for the L in an effort to have more space.
In all honesty, I see the Model Y L coming to the United States, as it truly fits the bill as an ideal car for the modern American family.
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