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‘Average Americans’ can’t afford EVs: Former White House official, others rip Buttigieg
The all-too-common myth that electric vehicles are not affordable to the average American is now being reignited by former Trump White House Communications Official Mercedes Schlapp, among others, who ripped Transportation Secretary Pete Buttigieg for suggesting that the answer to rising gas prices was to buy an electric car.
Sec. Buttigieg appeared on MSNBC on Sunday to suggest that American consumers can avoid soaring gas prices by purchasing an electric vehicle. Buttigieg said to Jonathan Capehart in an interview on “The Sunday Show” that EV owners will have a “$12,500 discount” thanks to the new EV incentive plan that was included in the House-passed “Build Back Better” plan from President Joe Biden. While only the Chevrolet Bolt EV will qualify for the full $12,500 amount, nearly every EV built in the United States will qualify for a $7,500 tax credit.
Buttigieg also went on to say that those in rural areas would be most likely to benefit from the purchase of an EV. “The people who stand to benefit most from owning an EV are often rural residents who have the most distances to drive, who burn the most gas, and underserved urban residents in areas where there are higher gas prices and lower-income,” Buttigieg claimed. “They would gain the most by having that vehicle. These are the very residents who have not always been connected to electric vehicles that are viewed as kind of a luxury item.”
Transportation Sec. Buttigieg: Buy an EV and ‘never worry about gas prices again’
However, not everyone was a fan of Buttigieg’s suggestion to transition to EVs. Former White House Director of Strategic Communications Mercedes Schlapp said that EVs are not widely affordable, and only people “in the world that Pete Buttigieg lives in” can afford them. “Average Americans struggling with record-high gas prices? Not so much,” she added.
“Let me assure you there is very little overlap between ‘families that can afford to buy a $50,000 electric car,” Amy Swearer of the Heritage Foundation said. “And ‘families that are worried about gas prices because an extra $50 a month is actually a week’s worth of groceries.’ Do you know what a lot of families could do with that extra $50 a month/$1300 a year?” Swearer added according to the New York Post.
Kelley Blue Book lists the average transaction price in October 2021 for a new vehicle at $46,036, with Tesla offering an average price of $54,560. It should be noted that Tesla has two Model 3 variants under the average $54,560 price. The Model Y’s Long Range variant is available for slightly more at $58,990. However, these prices are before factoring in federal incentives, gas savings, and money saved through lack of maintenance. If the minimum $7,500 EV tax credit were available right now, all but one of Tesla’s five mass-market vehicle variants would fall under the average cost of a Tesla vehicle. The Model 3’s Rear Wheel Drive and Long Range All-Wheel Drive configurations would cost less than the national average for a new car. Tesla vehicles would qualify for $8,000 in incentives: $7,500 for being built in the U.S. and an additional $500 for equipping a U.S.-made battery.
Now, if we factor in other vehicles in the United States, the Chevrolet Bolt, which has had production suspended until 2022 due to battery malfunctions, has several sub-$30,000 variants available. Ford’s Mustang Mach-E starts at $42,895 and can go as low as $35,395 after incentives. Three of Ford’s four Mach-E variants would fall under KBB’s $46,036 average price after incentives.
Unfortunately, politicians with widespread media coverage are able to spread misinformation regarding the price of electric vehicles. Many EVs are available on the market today are actually extremely affordable. Even if the price of an EV is slightly higher than a gas car, owners can expect savings through missed trips to the gas pump and a lack of oil changes. But, after all, we’ve learned that the White House, at nearly any time and under nearly any administration, has missed the mark regarding EVs, and it has not been uncommon for politicians to spread information that is not necessarily accurate.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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