Lifestyle
Ticket to Ride: The Tesla Model S Limousine
Gino’s Model S on the tarmac waiting for a VIP
Gino Bernardi owns and operates Watts on Wheels, a personal limousine service that picks you up and squires you to your destination in a Model S.
You’re probably envisioning Gino driving up to some Silicon Valley executive’s home and driving her to SFO for a first class flight to close another billion dollar deal. Wrong. Watts on Wheels is in Chicago. Gino holds the unique distinction of being the lone chauffeur in the city of Chicago that drives a Tesla on the job. He’s one out of 9000+ registered livery and taxi drivers listed in the public database. Gino is definitely a pioneer with his EV, but we need to give credit where it’s due. The horse-drawn carriage, still in use today on the streets of Chicago, is the original gasoline free livery.
Watts on Wheels is the sole act of a Tesla enthusiast whose dream is to increase awareness of electric vehicles through building a livery business. I see this type of thought leadership in many Tesla owners. We are not just comfortable with change, we welcome and enjoy it. The green aspects of Tesla are naturally attractive, but there’s a thrill in knowing we are driving the future of personal transportation today.
Gino’s dream is to expand his business to ten or fifteen Teslas someday. To always have a Model S on the road providing transportation to the residents and visitors of Chicago. He has tagged himself an Eco Driver and wants to stimulate more discussion about reducing emissions and remind everyone that Chicago is a leading edge city. We are home to 1871 an entrepreneurial hub for digital start-ups and Built in Chicago, a community that enables inventors, founders, creators and investors to connect online.
I recently sat down with Gino to get more insight into how things are going and a glimpse into the future.
How long have you been a livery driver? How many cars do you have?
I became a livery driver because of Tesla. I received my Chicago license in May 2013, the same month my car arrived. Right now I have one car and I’m the only driver.
What sparked the idea? How does this experience mesh with your existing lifestyle?
I am a big fan of clean, renewable energy, but my intent all along was to build a business. I was working full time as a civil engineer, so at first I was a part time driver while continuing on my engineering career. Driving the Model S as a livery helps me pay for the car and has given me a ton of experience. Just last week I quit my job and am now driving full time.
Since you’re in your car for hours, how do you manage battery life?
I drive the 60 kwh battery pack and didn’t buy the supercharger, so I’m at the base for range. The reason for this is I wanted to start slow and see how it would work out. Spring through fall I had no issues at all with battery life or range. I charge it at home every night to about 85% which takes me through the morning shift. I charge over lunch which keeps me juiced for afternoon and early evening runs. Winter was quite different. This was the worst season in Chicago in 40 years. I would charge the battery to full capacity daily. There were days I wish I had the 85 kwh.
How do people react when you pull up in your Tesla? Do they recognize it?
I drive for Uber Black so if you order me through their app you will know a Tesla is coming. It’s interesting. My Model S is white, so some people get confused when a non black car arrives. When I first got the car last spring I’d say about 95% of my clients had no idea what kind of car it was. Now, almost a year later, that has dropped to probably about 5%. The awareness of the car has grown quickly.
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Does any one trip stand out?
It was the end of the day and I was taking some clients to an event at Chicago Stadium. Upon arrival I was informed that I would have to take a passenger to Sugar Grove, then make the drive back to my then home in Highland Park. Total round trip over 100 miles. I didn’t have the range. While they watched the game I went to the Grand Avenue Tesla Service Center. They let me borrow an adapter so I could plug in and charge until pick-up time. It was a tough night and I pulled into my drive with one mile left on the battery.
Obviously a livery vehicle is put through the paces. How has the car held up?
Overall I’d give it high marks. I have had some minor problems. The rear curbside door handle got stuck in the extended position at one point and the door couldn’t be opened. That’s the door my clients use all day long, so it became a problem quickly. Tesla service has been very good. They fixed the problem in one day and I was back on the road. But if I can’t drive I don’t make money. I don’t treat my Model S any differently than any other car I’ve driven. It has normal wear and tear just like any other car.
How many miles are on your Model S? Do you drive livery every day?
I’ve just reached 33,000 miles in eleven months, so that’s a lot of road time. I livery drive five or six days a week, depending on what my clients need. Early on I was in the car up to ten hours a day. Now it’s closer to eight, maybe even a bit below that.
How do people find out about you? Do you have repeat clients?
Most people find out about me through word of mouth. My web site Watts on Wheels shows contact information right up front; phone, text and email. That’s another way I get business. If you do a Google search for Gino Tesla or Watts on Wheels, I index at the very top. I definitely have repeat customers. Chicago is a big city and so rides to and from O’Hare are common. I also have connections to entertainment companies who schedule me to transport their clients to events at United Center, Soldier Field, etc.
Are your rates competitive?
My pricing benchmark is Uber SUV. Usually I match their rates, but lately I’ve been charging a bit more. A Model S is not the usual ride to the airport. It’s definitely a unique experience and clients are frequently over the top satisfied. When I’m in the limo holding area at the airport the other drivers swarm the car with questions and big smiles.
The envy of all chauffeurs in Chicago
As we were wrapping up I asked Gino to share a bit about what’s on the horizon. He feels that there is pent up demand for drivers who would love to switch to a Tesla. The price of the car is obviously a barrier for many wanna be Tesla Chauffeurs, but a growing used Model S market may help. Gino obviously knows the financials by now and claims it is possible to turn profit as a Model S livery driver. The key of course is no gas charges and very low regular maintenance.
With an eye on the future Gino and a colleague are working on a mobile app that would allow people to request a Tesla ride right from their phone. It will be “Uber-like,” allowing a driver to accept the request and complete the monetary transaction all through the app. Ultimately he wants to make it available to Tesla drivers all over the world. Stay tuned for more on this.
The Tesla is built to seamlessly fold into everyday life. It’s not a weekend or show car. It’s the new form of Personal Transportation. When you visit Chicago and need a ride from the airport, give WattsOnWheels a call.
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Photo Credits: Gino Bernardi, Tuan Bul.
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
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Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
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It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
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Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Elon Musk explains what happens when AI outsmarts all of us
Tesla adds new ‘Traction Control Modes’ for better handling in any conditions
