Brandon Dalaly, a Tesla owner, has a unique way of unlocking his car: with his hand. Or rather, with the specially made chip that was implanted in his hand eleven days ago. I spoke with him about his new implant and he told me that this was actually his second one.
The first thing I wanted to know was how bad it hurt. If you watch this video, you’ll probably wince in imaginary pain as I did. Brandon explained that this was his second chip. When he received his first one, he did not use any anesthesia or anything to numb it.
“The first one was a little bit smaller so it wasn’t as intense as shoving that giant rod into my hand. The first one came preloaded into a larger syringe. They pushed the syringe in and they popped in the chip similar to how they would microchip a dog.”
The first chip implant burned and was sore for about a month. However, for the second one which is what is used to unlock his Tesla, his hand was anesthetized with lidocaine. Brandon said a four-gauge needle was used.
The chips, he explained, are coated in biocompatible substances such as biopolymer. His other one is a bioglass. Once implanted, the body encapsulates the chip with its own tissue.
Why Two Chips?
I was curious as to why Brandon had two chip implants. He explained that they do completely different things. The chips are used for a variety of purposes such as access control, storing data, lighting up under your skin, or storing cryptocurrencies. Brandon is actually beta testing the chip he uses to unlock his Tesla.
The chip that Brandon uses to unlock his Tesla is the VivoKey Apex which is a contactless NFC secure element chip.
“I’m in a beta group of around 100 people and this one can do secure transactions and java card applets. The company that put this together literally has its own app store where you can wirelessly install apps into your body with these chips. And one of the apps just happened to be a Tesla key card. So that was the first app I installed on it because I have a Tesla and now I use that as my key when my Bluetooth key fails or I don’t have my key card. You just use your hand.”
The first chip, Brandon explained, is the key to his home and stores his portfolio, his contact card, medical information, Covid vaccination card, and similar items. The chip can be scanned with any cell phone which then opens a portal you can access the information.
“The whole idea was that I would have my house key in my left hand and my car key in my right hand. And then what’s really cool is when it’s approved, they can wirelessly activate the new chip I just got to do credit card transactions. I can link a credit card to it and I can use it anywhere where there are tap-to-pay terminals.”
The Obvious Concern: accidently being close to something that would scan the chip and use it.
One concern I had was what if the chip was accidently used or accessed. Or, worst case scenario, hacked? For example, would a nearby credit card machine accidently scan your chip and access your money? Brandon explained that the chip had to be very close for the machine to read it.
“You have to be within a few millimeters of the thing and realistically, hopefully, you’re not just walking through credit card terminals and brushing your hands against them during mid transactions.”
“It’s a very short read range. It’s no different from your phone if you use Apple Pay. It’s like that but it’s built in your hand.”
Will Brandon get more chips?
Could this be the tech version of tattoo addictions? I asked Brandon if he had plans for getting any more chips in the future. Brandon works in tech and `is always trying to be on the cutting edge of everything.
“For me, it’s something that made sense at the time. It’s kind of like a fun party trick. When you can one of my chips with your phone, it glows green underneath your skin.”
There is another chip but it’s not yet available in the U.S. just yet. This one measures your body temperature. The capsule is installed in your chest and you can scan it with your phone and take your temperature.
“We’re at the dawn of this technology and it’s a very niche product. And there’s been a lot of pushback. People thought that Bill Gates was putting tracking chips in the Covid vaccine. It fuels a lot of conspiracy theories.”
“It’s funny because these chips can’t track anything. You would need an external power supply to be tracked anywhere. And their phones are tracking them everywhere they go anyway. If you go to your Google location history, it shows you step-by-step where you’ve been.”
“And there’s the religious people who have sent me a bunch of weird comments on Facebook about the mark of the beast on the video of my first chip installation. There’s something in the Book of Revelation that talks about this mark in your hand or forehead that shows your allegiance to Satan or something like that. I just don’t want to have to worry about forgetting my car keys. I’m not over here worshiping Satan.”
Cost of getting the Tesla key card chip implanted.
Credit: Brandon Dalaly
If you were to guess how much this would cost, you might be shocked at how wrong you may be. Unless you guessed $400.
“It’s not as bad as people think. Since I was a beta tester, I got the chip for $300 and then my installer charged me just $100 to put it in. To him, it was the same as a subdermal piercing. It’s the same method but he was sticking in something different.”
Brandon’s installer has been a professional piercer for over 15 years. What do you think? Would you consider having a chip installed in your hand to unlock your Tesla or smart car?
Disclaimer: Johnna is long Tesla.
Your feedback is important. If you have any comments, concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
Elon Musk
Tesla gains massive vote of confidence on compensation plan for Elon Musk
“”The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award.”
Tesla gained a massive vote of confidence on its proposed $1 trillion compensation plan for CEO Elon Musk from the State Board of Administration of Florida (SBA) on Monday.
On Monday, the SBA submitted a filing to the Securities and Exchange Commission (SEC) stating that it would vote to support Musk’s compensation plan, just as it did with the 2018 performance award and its second vote last year:
“The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award. We believe the proposed award continues to promote an aggressive strategy to align incentives between management and shareowners and focuses solely on pecuniary factors and long-term shareowner value creation.”
This is the first large-scale shareholder that has come out and supported Musk’s potential compensation plan, which was outlined by Tesla and its Board of Directors earlier this month.
Most of the news surrounding Musk’s pay plan has been the opposite of what the SBA said today, as Institutional Shareholder Services (ISS) and Glass Lewis, two proxy firms, said they would be voting against the compensation package.
Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors
Musk replied to their vote last week during the Q3 Earnings Call, calling them “corporate terrorists.”
He said:
“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists. The problem, yeah. Let me explain, like, the core problem here is that so many of the index funds, passive funds, vote along the lines of whatever Glass Lewis and ISS recommend. They’ve made many terrible recommendations in the past. If those recommendations had been followed, they would have been extremely destructive to the future of the company.”
SBA’s perspective on the plan relies on what Musk has done in the past decade with Tesla, as he has driven company growth, increased shareholder value, and kept the company on track with its lofty and ambitious goals.
It also outlined nine reasons to support Musk’s compensation:
- Pure Pay for Performance Design – Entirely Performance-Based, aligns with Shareowners
- Size of the Award and Share Count – Performance-based allocation, dilution tied to value creation, structured milestone design
- Market Capitalization Milestones – Clear, tiered targets, sustained performance requirement, shareholder value focus
- Operational/Product Milestones – Clear, quantifiable goals, strategic product focus, financial discipline, multi-quarter evaluation windows
- Vesting/Holding Periods – Long-term vesting structure, mandatory holding period, continuous service requirement
- CEO Succession – Succession planning requirement, performance integrity safeguard
- Time Horizon and Duration – Extended performance window of 10 years, no intermediate vesting
- Dilution & Voting Power Implications – Potential for significant ownership increase, permanent dilution
- Ambition and Stretch Goals – Extraordinary Scale of Growth, Shareowner value focus
Shareholders will vote on Musk’s compensation package on November 6 at the annual Shareholder Meeting.
Tesla Optimus was spotted in its latest job placement, not at any of the company’s manufacturing or production facilities.
Optimus was instead spotted in New York City at Times Square, handing out Halloween candy to people:
Just saw Optimus in Times Square handing out candy to people! Pretty cool $tsla pic.twitter.com/Eg5Q8KH17H
— Will Coggins (@Patient_Profits) October 27, 2025
It is not Tesla Optimus’s first gig in the service industry, as it has already secured several employment opportunities through the company’s projects. Last year, it served drinks at the company’s We, Robot day, where the Cybercab and Robovan were unveiled.
Additionally, Optimus has been helping out at the Tesla Diner in Los Angeles, serving popcorn and greeting guests.
Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner
Optimus has many capabilities, and its applications can benefit both residential and commercial users. It is designed to be an at-home assistant, helping with tedious, monotonous tasks around the house.
In a commercial setting, Optimus will be programmed to handle everything from manufacturing to other factory-type tasks, as Tesla has already been using the robot in its own factories for smaller jobs.
Optimus has been in development for several years, but Tesla is ready to turn up the heat in terms of its capabilities and engineering as it prepares to launch it to a wider audience in the coming years.
During the recent Q3 Earnings Call, Tesla CEO Elon Musk gave updates on the Optimus project, highlighting its progress and the company’s current development status.
Musk said that Tesla is “on the cusp of something really tremendous with Optimus, which I think is likely to be, has the potential to be, the biggest product of all time.” He also mentioned that Tesla is in an interesting position because not only has it established itself as one of the biggest car companies in the country, but it’s the only company that manufactures vehicles and has a monumental grasp of the importance of AI and robotics.
“I’m unaware of any robot program by Ford or GM or, you know, by U.S. car companies,” he said.
Musk added that Optimus has some pretty big responsibilities around Tesla’s factories:
“I mean, bringing Optimus to market is an incredibly difficult task, to be clear. It’s not like some walk in the park. At some point, I mean, actually, technically, Optimus can walk in the park right now. We do have Optimus robots that walk around our offices at our engineering headquarters in Palo Alto, California, basically twenty-four hours a day, seven days a week.”
Right now, it appears Tesla is having its biggest challenge with the Optimus project around the development of its hands and forearms, which Musk called “an incredible thing” on the human body:
“The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason…Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm are an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint.”
Tesla is stumped on how to engineer this Optimus part, but they’re close
Optimus is starting to get more visibility in the public, and Tesla’s move to put it smack dab in the middle of New York City is one that will certainly bring some additional eyes to its development.
Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.
Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.
It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.
The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.
Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.
Here are the nine firms that made moves:
- Truist – $280 to $406, reiterated Hold rating
- Roth MKM – $395 to $404, reiterated Buy rating
- Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
- Deutsche Bank – $435 to $440, reiterated Buy rating
- Mizhuo – $450 to $485, reiterated Outperform rating
- New Street Research – $465 to $520, reiterated Buy rating
- Evercore ISI – $235 to $300, reiterated In Line rating
- Freedom Capital Markets – $338 to $406, upgraded to Hold rating
- China Renaissance – $349 to $380, reiterated Hold rating
The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.
Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum
It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.
The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.
However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.
Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.
Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.
Tesla gains massive vote of confidence on compensation plan for Elon Musk
Tesla Optimus gets its latest job, and it’s not in the company’s factories
Tesla analysts are expecting big things from the stock
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