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SpaceX to launch Europe’s next deep space telescope, first asteroid orbiter
On October 17th, a NASA official speaking at an Astrophysics Advisory Committee meeting revealed that the European Space Agency (ESA) had begun “exploring options” and studying the feasibility of launching the Euclid near-infrared space telescope on SpaceX’s Falcon 9 rocket.
In a major upset, director Josef Aschbacher confirmed less than three days later that ESA will contract with SpaceX to launch the Euclid telescope and Hera, a multi-spacecraft mission to a near-Earth asteroid, after all domestic alternatives fell through.
The European Union and, by proxy, ESA, are infamously insular and parochial about rocket launch services. That attitude was largely cultivated by ESA and the French company Arianespace’s success in the international commercial launch market in the 1980s, 1990s, and 2000s – a hard-fought position that all parties eventually seemed to take for granted. When that golden era slammed headfirst into the brick wall erected by SpaceX in the mid-2010s, Arianespace found itself facing a truly threatening competitor for the first time in 15+ years.
More importantly, ESA and the EU had minimal sway over SpaceX and could do very little to halt the private company from quickly becoming a leader of the international launch industry. Much like the traditional US launch industry that SpaceX also aggressively disrupted, ESA, EU, and Ariane officials remained in denial well into the late 2010s, even as SpaceX devoured their market share.
When ESA and Arianespace began work on a rocket to follow their highly successful and once-competitive Ariane 5 in the early and mid-2010s, they also ignored SpaceX’s loud pursuit of affordable launches through reusable rockets. European stakeholders ultimately opted to develop a fully-expendable successor – Ariane 6 – that merely tweaked the ingredients of the proven Ariane 5 formula. But after choosing the path of least resistance in 2014, Ariane 6’s launch debut has still slipped from 2020 to “late 2023” at the earliest, causing chaos for many of the commercial and institutional European payloads assigned to the rocket over the years.
Then, in February 2022, Russia illegally invaded Ukraine a second time, throwing all other aspects of Europe into chaos. As part of the hostilities and in response to widespread European criticism, Russia took a batch of US-built, British-owned OneWeb satellites hostage, stole the Soyuz rocket they had already purchased, and reneged on a launch deal in a move that cost the company hundreds of millions of dollars. Doubling down, they also officially withdrew from all partnerships with ESA and Arianespace, ending the practice of Europeanized Soyuz launches and leaving multiple joint missions stranded or in limbo.
Euclid was one such mission. Development of the small near-infrared space telescope began in the early 2010s and was predicted to cost “more than 1 billion Euros” as of 2013. At the time, a European Soyuz 2.1 rocket was scheduled to launch Euclid to the Sun-Earth system’s L2 Lagrange point as early as 2020. After Russia’s second invasion of Ukraine killed Soyuz as an option, ESA briefly claimed that it would instead launch Euclid on Ariane 6.
In October 2022, ESA announced that Ariane 6’s launch debut would be delayed from its current target of late 2022 to late 2023 or even early 2024. As a result, 13 satellites – most of which are European – found themselves at risk of 6, 12, or even 18+ months of guaranteed launch delays. Less than 24 hours after announcing the latest in a long line of major Ariane 6 delays, ESA’s director revealed that two of those 13 satellites were already being transferred to SpaceX Falcon 9 rockets.
Given that Euclid was orphaned by a Russian rocket, it wasn’t a huge surprise for the telescope’s launch to be handed from Arianespace to SpaceX. However, the simultaneous announcement that Hera would follow suit was far more shocking. From the start, Hera was scheduled to be one of the first payloads launched by an Ariane 64 rocket with a new Astris kick stage under development at Arianespace.
Had Hera stuck with the first three-stage Ariane 6 after the two-stage version’s latest delay, the odds of missing its 17-day October 2024 window would have increased significantly. If Hera missed that brief window, orbital mechanics would cause backup opportunities in 2025 and 2026 to extend the mission’s cruise phase (travel time) from two years to more than five years.
The €290 million Hera mission’s primary purpose is to enter orbit around the near-Earth asteroid Didiymos and study a fresh impact crater on its moon, Dimorphos. That crater is fresh because it was intentionally created when NASA’s DART spacecraft slammed into the asteroid moon last month. Fittingly, SpaceX launched DART to Dimoprhos on a Falcon 9 rocket, and will now launch Hera in its footsteps as early as October 2024. Another Falcon 9 rocket will launch the Euclid telescope into deep space as early as mid-2023.
Elon Musk
Tesla reveals it is using AI to make factories more sustainable: here’s how
Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.
Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.
In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.
For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.
It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.
Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:
“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”
Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.
Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.
Elon Musk
Tesla analysts believe Musk and Trump feud will pass
Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.
Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.
Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.
However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.
Every member of Congress who campaigned on reducing government spending and then immediately voted for the biggest debt increase in history should hang their head in shame!
And they will lose their primary next year if it is the last thing I do on this Earth.
— Elon Musk (@elonmusk) June 30, 2025
President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.
ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”
BREAKING: CATHIE WOOD SAYS — ELON AND TRUMP FEUD “WILL PASS” 👀 $TSLA
She remains bullish ! pic.twitter.com/w5rW2gfCkx
— TheSonOfWalkley (@TheSonOfWalkley) July 1, 2025
Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”
“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”
Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.
Elon Musk
Tesla scrambles after Musk sidekick exit, CEO takes over sales
Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.
Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.
Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.
Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports
Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.
Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.
Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.
It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.
Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.
The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.
However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.
Tesla reveals it is using AI to make factories more sustainable: here’s how
Tesla analysts believe Musk and Trump feud will pass
Tesla scrambles after Musk sidekick exit, CEO takes over sales
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