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Amazon increasing ad spend on Elon Musk’s X: report

Credit: Linda Yaccarino/X

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Elon Musk’s social media platform, X, is reportedly seeing more ad spend from e-commerce giant Amazon. 

As noted in a report from The Wall Street Journal, Amazon CEO Andy Jassy was reportedly involved in the decision.

Amazon’s previous stance:

  • Amazon pulled much of its advertising more than a year ago amidst controversies about alleged hate speech on X.
  • X owner Elon Musk has not bucked down against calls for more moderation on X. 
  • Instead, Musk has confronted entities that have accused X of propagating hate speech. 
  • These include media watchdog Media Matters, which was sued by X.

Advertisers’ return:

  • As noted by the WSJ, ad buyers that are returning to X are doing so at spending levels that are still notably lower than their spending prior to Elon Musk’s takeover in late 2022.
  • That being said, the return of advertisers should help X bolster its balance sheet.
  • Previous reports have alleged that Musk had sent an email to X staff stating that the company was “barely breaking even.”
  • Musk, however, denied that he sent such a message.
  • It should be noted that Twitter, prior to Musk’s takeover, was rarely profitable, with the company only making a profit in two of the eight years it was publicly held. Twitter lost money in six of the eight years it was publicly traded, as noted in a CNBC report.
  • The return of advertisers to X comes at a time when Musk is growing influence due to his close ties with U.S. President Donald Trump.

X’s other sources of income:

  • Musk has openly stated that he wants X to become a “super-app” like China’s WeChat.
  • X has taken steps towards this, with the company recently announcing an upcoming X Money service. 
  • X has also launched a monetization program to incentivize creators to post on the platform.
  • Other, more notable services are also planned.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Grok coming to Tesla vehicles next week “at the latest:” Elon Musk

Grok’s rollout to Tesla vehicles is expected to begin next week at the latest.

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Credit: Tesla China

Elon Musk announced on Thursday that Grok, the large language model developed by his startup xAI, will soon be available in Tesla vehicles. Grok’s rollout to Tesla vehicles is expected to begin next week at the latest, further deepening the ties between the two Elon Musk-led companies.

Tesla–xAI synergy

Musk confirmed the news on X shortly after livestreaming the release of Grok 4, xAI’s latest large language model. “Grok is coming to Tesla vehicles very soon. Next week at the latest,” Musk wrote in a post on social media platform X.

During the livestream, Musk and several members of the xAI team highlighted several upgrades to Grok 4’s voice capabilities and performance metrics, positioning the LLM as competitive with top-tier models from OpenAI and Google.

The in-vehicle integration of Grok marks a new chapter in Tesla’s AI development. While Tesla has long relied on in-house systems for autonomous driving and energy optimization, Grok’s integration would introduce conversational AI directly into its vehicles’ user experience. This integration could potentially improve customer interaction inside Tesla vehicles.

xAI and Tesla’s collaborative footprint

Grok’s upcoming rollout to Tesla vehicles adds to a growing business relationship between Tesla and xAI. Earlier this year, Tesla disclosed that it generated $198.3 million in revenue from commercial, consulting, and support agreements with xAI, as noted in a report from Bloomberg News. A large portion of that amount, however, came from the sale of Megapack energy storage systems to the artificial intelligence startup.

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In July 2023, Musk polled X users about whether Tesla should invest $5 billion in xAI. While no formal investment has been made so far, 68% of poll participants voted yes, and Musk has since stated that the idea would be discussed with Tesla’s board.

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Elon Musk

xAI launches Grok 4 with new $300/month SuperGrok Heavy subscription

xAI also introduced SuperGrok Heavy, which is priced at $300 per month.

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Credit: xAI/X

xAI, the artificial intelligence company founded by Elon Musk, has officially launched its latest flagship models, Grok 4 and Grok 4 Heavy. Alongside the release, the company introduced its most premium subscription tier to date, SuperGrok Heavy, which is priced at $300 per month and targeted at power users and developers.

Grok 4 is designed to compete with top-tier AI models like OpenAI’s ChatGPT and Google’s Gemini. As per xAI, Grok 4 demonstrates frontier-level performance across several benchmark evaluations. 

On Humanity’s Last Exam, an extensive test designed to evaluate general knowledge, Grok 4 scored 25.4% without using external tools, outperforming OpenAI’s o3 (high), which scored 21%, and Gemini 2.5 Pro, which scored 21.6%. 

When equipped with tools, Grok 4 Heavy scored 44.4%, making it the top-performing model in that category. For context, Gemini 2.5 Pro with tools scored 26.9%, as noted in a TechCrunch report.

xAI also highlighted Grok 4 Heavy’s “multi-agent” system, which enables multiple instances of the model to solve a problem in parallel and compare answers, similar to a study group. This collaborative approach is intended to improve both reasoning and accuracy in complex tasks.

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The company also shared results from the ARC-AGI-2 benchmark, where Grok (Thinking) achieved new state of the art (SOTA) score on the test with 15.9%. As per Arc Prize in a post on X, this score is “nearly double(s) the previous commercial SOTA and tops the current Kaggle competition SOTA.”

The $300/month SuperGrok Heavy plan grants users early access to Grok 4 Heavy, as well as upcoming product features. Upcoming capabilities that are planned for release in the coming months include an AI coding model in August, a multi-modal agent in September, and a video generation system in October.

Grok 4 and Grok 4 Heavy are available via API as part of xAI’s push to engage developers and enterprise users. The company’s enterprise platform, which launched just two months ago, will also expand via partnerships with cloud hyperscalers to bring Grok models to broader infrastructure environments.

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Elon Musk

Linda Yaccarino steps down as X CEO

Yaccarino highlighted the work that the X team has done over the past two years under her leadership.

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Credit: Linda Yaccarino/X

X CEO Linda Yaccarino has announced that she is stepping down as the social media platform’s chief executive. She shared her update in a post on X.

In her post, Yaccarino highlighted the work that the X team has done over the past two years under her leadership. As per the executive, the company has made significant strides towards its goal of becoming the Everything App. She also highlighted the company’s work in prioritizing the safety of its users, particularly children.

Following is Yaccarino’s statement:

After two incredible years, I’ve decided to step down as CEO of 𝕏. 

When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App. 

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I’m incredibly proud of the X team – the historic business turn around we have accomplished together has been nothing short of remarkable. 

We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence. This team has worked relentlessly from groundbreaking innovations like Community Notes, and, soon, X Money to bringing the most iconic voices and content to the platform. Now, the best is yet to come as X enters a new chapter with @xai

X is truly a digital town square for all voices and the world’s most powerful culture signal. We couldn’t have achieved that without the support of our users, business partners, and the most innovative team in the world. 

I’ll be cheering you all on as you continue to change the world. 

As always, I’ll see you on 𝕏.

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Elon Musk has issued a response to Yaccarino’s decision to step down as X’s CEO. In a reply, Musk thanked the executive for her work on the social media platform for the past two years. 

“Thank you for your contributions,” Musk wrote.

Under Yaccarino’s leadership, X traversed rocky waters and reestablished itself as a town square where the world’s most notable people are within reach of everyday users across the globe. She also helped lead the company through its acquisition by Elon Musk’s artificial intelligence startup, xAI. At the time, the deal valued X at $33 billion, lower than the $44 billion paid by Elon Musk for Twitter but notably higher than estimates from firms like Fidelity, which valued the social media platform at below $10 billion in late 2024.

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