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Amazon increasing ad spend on Elon Musk’s X: report

Credit: Linda Yaccarino/X

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Elon Musk’s social media platform, X, is reportedly seeing more ad spend from e-commerce giant Amazon. 

As noted in a report from The Wall Street Journal, Amazon CEO Andy Jassy was reportedly involved in the decision.

Amazon’s previous stance:

  • Amazon pulled much of its advertising more than a year ago amidst controversies about alleged hate speech on X.
  • X owner Elon Musk has not bucked down against calls for more moderation on X. 
  • Instead, Musk has confronted entities that have accused X of propagating hate speech. 
  • These include media watchdog Media Matters, which was sued by X.

Advertisers’ return:

  • As noted by the WSJ, ad buyers that are returning to X are doing so at spending levels that are still notably lower than their spending prior to Elon Musk’s takeover in late 2022.
  • That being said, the return of advertisers should help X bolster its balance sheet.
  • Previous reports have alleged that Musk had sent an email to X staff stating that the company was “barely breaking even.”
  • Musk, however, denied that he sent such a message.
  • It should be noted that Twitter, prior to Musk’s takeover, was rarely profitable, with the company only making a profit in two of the eight years it was publicly held. Twitter lost money in six of the eight years it was publicly traded, as noted in a CNBC report.
  • The return of advertisers to X comes at a time when Musk is growing influence due to his close ties with U.S. President Donald Trump.

X’s other sources of income:

  • Musk has openly stated that he wants X to become a “super-app” like China’s WeChat.
  • X has taken steps towards this, with the company recently announcing an upcoming X Money service. 
  • X has also launched a monetization program to incentivize creators to post on the platform.
  • Other, more notable services are also planned.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

The Boring Company paves the way for Tesla robotaxi future

The Boring Company breakthrough boosts Tesla’s robotaxi dream. Autonomous Cybercabs may soon zip through tunnels, solving gridlock for good.

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(Credit: The Boring Company

Earlier this week, The Boring Company (TBC) announced that it has continuously mined in a Zero-People-in-Tunnel (ZPIT) configuration. A Tesla executive responded to TBC’s latest milestone and explained how Elon Musk’s tunneling company will create Tesla’s robotaxi future.

The Boring Company shared videos of its ZPIT configuration and explained why this is a huge milestone.

“In the same way that full rapit reusability is the holy grail for rockets, ZPIT continuous mining is the holy grail for Boring Machines. This is the safest, fastest, and least expensive architecture to build tunnels,” TBC clarified.

Tesla vehicles with human drivers are currently used in The Boring Company’s Las Vegas tunnels to transport people. The Tesla Cybercab would significantly impact the functionality of TBC’s tunnels. Tesla’s VP of AI Software, Ashok Elluswamy, explained how The Boring Company would help create Tesla’s vision for robotaxis.

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“Will need this big time in the future,” Elluswamy said, referring to The Boring Company’s announcement about reaching ZPIT configuration.

“With autonomous vehicles, we’ll have affordable premium transport for everyone. This will likely increase traffic due to the increased usage, even though each vehicle is much more efficiently utilized,” he elaborated.

The Boring Company’s main missions are to solve traffic and provide rapid point-to-point transport. Elon Musk believes the solution to traffic is 3D road designs, which include tunnels that act like a wormhole or warp tunnel.

TBC’s Las Vegas Convention Center tunnel network showcases Musk’s idea of 3D road designs and how fast it can transport people. The Vegas Loop in Las Vegas is also expanding and will support The Boring Company’s mission.

The Boring Company is close to beating Gary the Snail’s tunneling speed with its Prufrock boring machine–another big milestone. According to TBC, the latest iteration of Prufrock can start tunneling within 48 hours of arriving at a site and dig over 1 mile per week. Prufrock’s next goal is to beat 1/10th of a human walking speed or 7 miles per day.

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Tesla is preparing to launch robotaxi services in Texas this summer. As Elon Musk’s electric vehicle company ramps up robotaxi services, his tunneling company will ensure the roads are clear of mind-numbing traffic.

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Elon Musk

Tesla seems to have fixed one of Full Self-Driving’s most annoying features

Tesla seems to have resolved an issue that many users of the Full Self-Driving suite complained about recently.

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Tesla's Cabin-facing camera is used to monitor driver attentiveness. (Credit: Andy Slye/YouTube)

Tesla seems to have listened to drivers and owners who complained about a very annoying feature that monitors the eyes of the vehicle operator while using the Full Self-Driving suite.

Earlier this month, owners complained that versions of Full Self-Driving Supervised were too quick to alert drivers of their eyes going off the road, which is required for operation.

Tesla to fix an FSD driver monitoring annoyance, Elon Musk hints

If you’re doing something as simple as adjusting HVAC settings or changing Autopilot speed offset, the cabin-facing camera would alert the driver that their eyes need to be on the road.

It was incredibly quick to warn you, and many argued that changing these features while the vehicle is using FSD is safer than doing it while operating the car manually.

After several complaints, Tesla CEO Elon Musk said he agreed with the fact that FSD would warn drivers so quickly. When a user on X noted that “I can’t even glance at the display to add a nav stop without getting yelled at” and stated it was what they hated most about FSD, Musk replied, “You’re right.”

Tesla is now rolling out a new update of the FSD suite with v13.2.9, which includes various improvements. One of which appears to be a less dramatic driver monitoring system, which includes perhaps a slightly longer grace period before it will alert you to look at the road.

Several owners are reporting they’ve noticed a change, with it being less restrictive than previously:

Driver monitoring is very important, considering people do abuse FSD and its capabilities. It is important to pay attention, even if you are overwhelmingly confident in the abilities of FSD, because, in the event of an accident, Tesla will be the one to take the bad publicity for it.

This is even if the driver is found liable for the accident.

However, from personal experience, the alerts it gave were slightly dramatic, and I felt that they were over the top. I was admonished by the driver monitoring system for simply adjusting the Autopilot speed offset.

Many owners welcome this change. FSD is being refined with every update, becoming more robust, accurate, and less naggy with its requests.

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Elon Musk

Tesla’s Elon Musk clarifies shocking Optimus fact

Musk clarified that while Optimus is already impressive today, it is still very far from its planned final form.

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Credit: Tesla Optimus/X

This week has been a tour de force of Tesla Optimus demonstrations. But even with the humanoid robot’s already impressive capabilities, CEO Elon Musk dropped a comment that truly made Optimus even more exciting. 

Inasmuch as Optimus today is likely one of the most advanced humanoid robots in the industry, it is still nothing close to what Tesla really wants to create.

Optimus Demonstrations

Optimus’ demonstrations this week caught headlines because they showed the humanoid robot performing impressive dance moves. Initially, a video posted by Elon Musk on social media platform X showed Optimus dancing while being tethered to a cable. A follow up video upped the ante, with Optimus performing actual ballet moves without any support.

Comments from Tesla Vice President of Optimus (Tesla Bot) Milan Kovac revealed that the humanoid robot’s movements were fully learned in simulation and zero-shot transferred to real without extra training. Elon Musk later joked that he would be accompanied by a troupe of dancing Optimus robots at the 2024 Tesla Annual Shareholder Meeting.

Not Even Close

But in another follow-up comment on X, Musk clarified that while Optimus is already impressive today, it is still very far from its planned final form. This was quite surprising as the humanoid robot is already in initial production at the Fremont Factory. Even in its current state, Optimus also looks production-ready. Elon Musk even noted that Optimus robots are just walking around Tesla’s factories today around the clock, charging themselves as needed.

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Credit: @heydave7/X

With this in mind, one could wonder what Optimus’ final form could really be like. While the humanoid robot’s current iteration is already pretty sleek, perhaps Tesla is still developing Optimus until its appearance could mirror the robot’s static display model that the company showed off back in 2021. That Optimus model featured very human proportions and joints, making it look more like an android from a sci-fi flick than a humanoid robot with obvious mechanical parts.

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