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Who Is Behind Faraday Future?

Faraday Future says it will spend $1 billion to build a new car manufacturing facility in the US. It plans to start selling its new electric cars in 2017.

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Faraday Future

Faraday Future

Last Friday, Faraday Future announced the company would spend $1 billion to build a new electric car production facility somewhere in the United States. It said the factory would be located either in California, Georgia, Louisiana or Nevada. The announcement immediately created a flurry of rumors that Faraday Future is actually a front for Apple’s Project Titan. Today, Business Insider squelched those rumors by announcing Jia Yeuting, a Chinese entrepreneur with a net worth said to be more than $7 billion, is behind the venture.

Jia has built a successful business similar to that of Netflix in China. Speaking to Bloomberg last year, Jia said his “dream and passion” is to to build electric cars for the Chinese market. “Look at China’s skies,” Jia said in an email to Bloomberg, referring to the country’s massive pollution problem. “All responsible corporate citizens want to do something about it.” He also announced in August that he is backing production of a new electric sports car to be called Le Supercar.

Chinese billionaire Jia Yueting, Source: Imaginechina

Chinese billionaire Jia Yueting, Source: Imaginechina

Faraday Future is presently headquartered in offices once occupied by Nissan in the town of Gardena, south of Los Angeles. One local supplier told the LA Times that Faraday hasn’t made any secret of its origin or its plans. “They told us right off that this is China’s response to Tesla,” he said.

The company reportedly has 400 people on its payroll, including senior vice president Nick Sampson. Prior to joining Faraday, Sampson was in charge of vehicle and chassis engineering at Tesla Motors. He says of the upcoming Faraday Future car, “It will be a halo vehicle that will establish our brand and identity as we move forward into a larger range of vehicles that fill the need of a larger population.”

Sampson goes on to say, “We are starting from a clean sheet of paper and, being 100% electric, we won’t fit into any of the current categories of vehicles. We can look at what peoples’ needs are for the future and develop a vehicle around that.” Other members of Faraday’s leadership team include Dag Reckhorn, a former Tesla senior manufacturing executive, and several engineers and designers who have worked previously on BMW and General Motors electric cars.

Although Faraday says it will begin selling cars in 2017, it will face steep competition from Tesla, but also from new luxury EV entrants, BMW, Mercedes and Audi.

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No matter how many gee whiz features the Faraday Future vehicle may eventually offer, the company will need to convince customers that the product is safe, but more importantly convince its buyers that the company will be around for the long haul. That’s one part of the sales game that no amount of technology can replace.

 

"I write about technology and the coming zero emissions revolution."

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Elon Musk

Tesla CEO Elon Musk sends rivals dire warning about Full Self-Driving

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Credit: Tesla

Tesla CEO Elon Musk revealed today on the social media platform X that legacy automakers, such as Ford, General Motors, and Stellantis, do not want to license the company’s Full Self-Driving suite, at least not without a long list of their own terms.

“I’ve tried to warn them and even offered to license Tesla FSD, but they don’t want it! Crazy,” Musk said on X. “When legacy auto does occasionally reach out, they tepidly discuss implementing FSD for a tiny program in 5 years with unworkable requirements for Tesla, so pointless.”

Musk made the remark in response to a note we wrote about earlier today from Melius Research, in which analyst Rob Wertheimer said, “Our point is not that Tesla is at risk, it’s that everybody else is,” in terms of autonomy and self-driving development.

Wertheimer believes there are hundreds of billions of dollars in value headed toward Tesla’s way because of its prowess with FSD.

A few years ago, Musk first remarked that Tesla was in early talks with one legacy automaker regarding licensing Full Self-Driving for its vehicles. Tesla never confirmed which company it was, but given Musk’s ongoing talks with Ford CEO Jim Farley at the time, it seemed the Detroit-based automaker was the likely suspect.

Tesla’s Elon Musk reiterates FSD licensing offer for other automakers

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Ford has been perhaps the most aggressive legacy automaker in terms of its EV efforts, but it recently scaled back its electric offensive due to profitability issues and weak demand. It simply was not making enough vehicles, nor selling the volume needed to turn a profit.

Musk truly believes that many of the companies that turn their backs on FSD now will suffer in the future, especially considering the increased chance it could be a parallel to what has happened with EV efforts for many of these companies.

Unfortunately, they got started too late and are now playing catch-up with Tesla, XPeng, BYD, and the other dominating forces in EVs across the globe.

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Tesla backtracks on strange Nav feature after numerous complaints

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Credit: Tesla

Tesla is backtracking on a strange adjustment it made to its in-car Navigation feature after numerous complaints from owners convinced the company to make a change.

Tesla’s in-car Navigation is catered to its vehicles, as it routes Supercharging stops and preps your vehicle for charging with preconditioning. It is also very intuitive, and features other things like weather radar and a detailed map outlining points of interest.

However, a recent change to the Navigation by Tesla did not go unnoticed, and owners were really upset about it.

Tesla’s Navigation gets huge improvement with simple update

For trips that required multiple Supercharger stops, Tesla decided to implement a naming change, which did not show the city or state of each charging stop. Instead, it just showed the business where the Supercharger was located, giving many owners an unwelcome surprise.

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However, Tesla’s Director of Supercharging, Max de Zegher, admitted the update was a “big mistake on our end,” and made a change that rolled out within 24 hours:

The lack of a name for the city where a Supercharging stop would be made caused some confusion for owners in the short term. Some drivers argued that it was more difficult to make stops at some familiar locations that were special to them. Others were not too keen on not knowing where they were going to be along their trip.

Tesla was quick to scramble to resolve this issue, and it did a great job of rolling it out in an expedited manner, as de Zegher said that most in-car touch screens would notice the fix within one day of the change being rolled out.

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Additionally, there will be even more improvements in December, as Tesla plans to show the common name/amenity below the site name as well, which will give people a better idea of what to expect when they arrive at a Supercharger.

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Dutch regulator RDW confirms Tesla FSD February 2026 target

The regulator emphasized that safety, not public pressure, will decide whether FSD receives authorization for use in Europe.

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The Dutch vehicle authority RDW responded to Tesla’s recent updates about its efforts to bring Full Self-Driving (Supervised) in Europe, confirming that February 2026 remains the target month for Tesla to demonstrate regulatory compliance. 

While acknowledging the tentative schedule with Tesla, the regulator emphasized that safety, not public pressure, will decide whether FSD receives authorization for use in Europe.

RDW confirms 2026 target, warns Feb 2026 timeline is not guaranteed

In its response, which was posted on its official website, the RDW clarified that it does not disclose details about ongoing manufacturer applications due to competitive sensitivity. However, the agency confirmed that both parties have agreed on a February 2026 window during which Tesla is expected to show that FSD (Supervised) can meet required safety and compliance standards. Whether Tesla can satisfy those conditions within the timeline “remains to be seen,” RDW added.

RDW also directly addressed Tesla’s social media request encouraging drivers to contact the regulator to express support. While thanking those who already reached out, RDW asked the public to stop contacting them, noting these messages burden customer-service resources and have no influence on the approval process. 

“In the message on X, Tesla calls on Tesla drivers to thank the RDW and to express their enthusiasm about this planning to us by contacting us. We thank everyone who has already done so, and would like to ask everyone not to contact us about this. It takes up unnecessary time for our customer service. Moreover, this will have no influence on whether or not the planning is met,” the RDW wrote. 

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The RDW shares insights on EU approval requirements

The RDW further outlined how new technology enters the European market when no existing legislation directly covers it. Under EU Regulation 2018/858, a manufacturer may seek an exemption for unregulated features such as advanced driver assistance systems. The process requires a Member State, in this case the Netherlands, to submit a formal request to the European Commission on the manufacturer’s behalf.

Approval then moves to a committee vote. A majority in favor would grant EU-wide authorization, allowing the technology across all Member States. If the vote fails, the exemption is valid only within the Netherlands, and individual countries must decide whether to accept it independently.

Before any exemption request can be filed, Tesla must complete a comprehensive type-approval process with the RDW, including controlled on-road testing. Provided that FSD Supervised passes these regulatory evaluations, the exemption could be submitted for broader EU consideration.

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