

News
SpaceX’s newest Falcon 9 booster arrives in FL as rocket fleet activity rapidly grows
SpaceX’s fifth Falcon 9 Block 5 first stage was spotted a few dozen miles away from arriving at Cape Canaveral at the same time as a freshly launched and landed Block 5 booster was being transported from its drone ship at Port Canaveral to Kennedy Space Center.
The now flight-proven booster in question – B1047 – completed a successful launch of the massive 7100 kg Telstar 19V satellite on July 22nd (EDT), after which it landed safely aboard East Coast drone ship Of Course I Still Love You. Three days after that, sooty Falcon 9 B1047 arrived at Port Canaveral, where it took five days to prepare for transport to one of SpaceX’s several Floridan refurbishment facilities. That transport was captured by an impressive number of independent observers from start to finish, in this case winding up at Pad 39A’s hangar (or horizontal integration facility, HIF) for examination and refurbishment before its next launch.
- B1047 returned safe and sound to Pad 39A for refurbishment less than a week after launching and landing. (Instagram /u/d_lo_ags)
- Likely taken around the same time, Instagram /u/acslater90 took this photo from the opposite direction. (Instagram – acslater90)
- B1047 seen rolling into 39A’s integration hangar for refurbishment on July 31st. (Reddit – Kent767)
Simultaneously, multiple separate members of the subreddit /r/SpaceX observed a different Falcon 9 rocket booster being transported in Western Florida and later Orlando, this time a brand new core shrink-wrapped in the usual black plastic – fresh from static fire testing in McGregor, Texas. A photographer flying in the area in mid-July caught the most likely booster candidate (B1050) vertical on the Texas static fire test stand, rounding out a dizzying array of photos documenting SpaceX’s rigorous test and transport system in action over the last several months.
B1050 will likely be tasked with lifting communications satellite Es’hail-2 in very late August or early September. Intriguingly, the appearance of B1050 in Florida also happens to indicate that SpaceX’s next West Coast launch – SAOCOM 1A, NET September 5th – will have to launch aboard a flight-proven Block 5 booster, of which B1047 and B1048 will be up for consideration. B1051, the next new Block 5 booster expected to ship from Hawthorne to Texas to launch pad, is specifically reserved for SpaceX’s first Crew Dragon mission (DM-1), an uncrewed demo flight that could launch in October or November.
- Crew Dragon gleams in the orbital sunlight before the ISS. The spacecraft’s first launch has reserved Falcon 9 B1051, the next serial booster expected to leave SpaceX’s factory.(SpaceX)
- Falcon 9 B1050 on its way to McGregor for static fire testing, July 6th.
- SpaceX tests all new Falcon 9 boosters and upper stages in Texas before launch. (Aerial Photo/Teslarati)
- Two weeks after it was spotted on the McGregor static fire stand, B1050 rolled into Orlando, FL on July 31st, headed East to Cape Canaveral. (Reddit – alexbrock57)
It’s likely that B1051’s testing and static fire in McGregor will take much longer than the average booster acceptance testing, meaning that the facility’s Falcon 9 booster test capabilities will likely be saturated for a month or longer, pushing B1052’s commercial launch readiness into late September or early October. In reality, B1048 is the only practical option for an early or mid-September launch in California, and that tentative and unofficial booster reflight would crush the current rocket turnaround record by more than four weeks (42 days vs. 72 days).
Booster B1048 just completed its successful debut with the launch of Iridium NEXT-7 and has been under the watchful care of SpaceX recovery technicians since its July 27th return to Port of San Pedro aboard autonomous spaceport drone ship Just Read The Instructions (JRTI). Of particular note, SpaceX technicians took the extraordinary step of opening up B1048’s Merlin engine service bay panels (one per engine along the circumference of the rocket’s base) for several hours on July 30th.
As far as Falcon recoveries go, SpaceX has never been documented performing a similar procedure while the booster is still dockside – perhaps it’s related to the fact that B1050’s East Coast arrival means B1048 will have to be ready for its second launch faster than any SpaceX rocket before it.
- A SpaceX recovery technician works beneath Falcon 9 B1048’s massive octaweb and Merlin 1D engines, July 30. (Pauline Acalin)
- SpaceX technicians examine F9 B1048’s quick-disconnect panel, the interface for much of the vehicle’s fluids and on-pad communications. (Pauline Acalin, 07/30/18)
- A symphony of rocket wrenching, July 30th. (Pauline Acalin)
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!
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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
News
Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.
BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.
The vehicle was first spotted on the MIIT database by CarNewsChina. It will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.
There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.
The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.
The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.
Range on the Roadster is 620 miles, beating 280 miles for the BYD.
- Credit: BYD
- Credit: BYD
The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.
The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.
We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.
News
Tesla is breaking even its own rules to cap off an intense Q3
Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.
Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.
Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:
Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great. https://t.co/SsrfOq1Xyc
— Elon Musk (@elonmusk) May 19, 2019
In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:
Other companies spend money on advertising & manipulating public opinion, Tesla focuses on the product.
I trust the people.
— Elon Musk (@elonmusk) April 27, 2021
However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.
As a result, it is pushing some ads on YouTube:
$TSLA is starting to advertise on YouTube. pic.twitter.com/1cwO2KNzJm
— Cole Grinde (@GrindeOptions) August 15, 2025
It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.
Tesla counters jab at lack of advertising with perfect response
Throw in one of the many incentives it is offering currently, and there will surely be some takers.
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