Investor's Corner
Tesla community comes together for final end-of-quarter Model 3 delivery push
Tesla is hours away from the end of the third quarter, and the carmaker is still pressing hard on its end-of-Q3 delivery push. While the past quarters have been all about the company’s challenges in production, Q3 appears to be all about the electric car maker’s capability to get its vehicles to as many reservation holders as possible. Tesla has adopted a series of programs that allow it to expedite deliveries, from extended operating hours in delivery centers, conducting handovers at customers’ homes, to allowing volunteer owners to aid the company by orienting newcomers with the features and functions of their electric vehicles.
Elon Musk himself has noted that Tesla has gone straight from “production hell” to “delivery logistics hell.” Considering recent estimates about Tesla’s production figures this Q3, this definitely appears to be the case. Even notable Tesla skeptics, after all, have noted that the company would likely reach its self-imposed and arguably ambitious target of producing 50,000-55,000 Model 3 this quarter. Thus, for Q3, at least, it appears that Tesla’s main challenge is really its capability to deliver the vehicles it produces.
Based on social media activity from members of the Tesla community, it appears that the company’s volunteer-boosted delivery initiative continues to be strong. While volunteer Model S, 3, and X owners are not able to help with paperwork, the assistance they provide to new owners is looking to be quite invaluable. This was perfectly captured in a picture shared by the N TX Tesla Owners group on Twitter, which depicted every volunteer helping new owners download the Tesla app even before they are checked in.
@elonmusk this is our favorite photo from today. Every existing owner is helping new owners download the app, before delivery or answering questions while waiting to be checked in. #goteamtesla #dallasdeliveries pic.twitter.com/gkaaFjBQKz
— Tesla Owners Club of North Texas (@NTXTeslaOwners) September 29, 2018
Tesla owner-enthusiasts in Colorado, including social media influencers, have also returned this weekend to aid the company in delivering vehicles. Posts on Twitter from some volunteer groups even mentioned that owners have been taking shifts to assist as many new owners as possible.
#Denver @tesla dominated deliveries this week. Unconfirmed reports of 200+ cars delivered both Friday, Saturday alone. Along side Tesla were 30 volunteers providing 40+ hours helping deliver and teach new owners, including a new #Model3 for @kimbal. Props to @elonmusk and team! pic.twitter.com/bmIaCZQNdg
— Sean Mitchell (@seanmmitchell) September 30, 2018
The @Tesla Owings Mills, Maryland volunteer owner delivery crew! @elonmusk @andrewket @jcadman22 pic.twitter.com/GOkp4BZ51m
— Tesla Mid Atlantic (@TeslaMdAtlantic) September 30, 2018
First and second volunteer shift at @Tesla North Houston. Lots of happy new owners even with the rain! pic.twitter.com/8kVnO0Jshx
— Stephen Pace ❄ (@StephenPace) September 29, 2018
Even in Canada, Tesla’s volunteer owners are out in full force. A Tesla owner from Ontario even noted that the electric car maker is adopting a pretty clever strategy in one of its delivery facilities to enable quick handovers.
#Tesla craziness in Ontario – four car carries arrived while I was attempting to volunteer – cars come in one side, get detailed, matched with the owners and drive out the other side of the complex pic.twitter.com/dUrQTm2vD6
— Avron (@Avron_p) September 29, 2018
Day 2 at the delivery centre helping with orientations on the Model 3. #weekendvibes pic.twitter.com/QCeBI9r60Z
— Aniseh (@ani_seh) September 30, 2018
@elonmusk tens of owner/volunteers from Tesla Owners Club of Ontario are spending countless hours to help @Tesla deliver hundreds of vehicles this week at the International Centre. #loyal #dedicated #enthusiastic pic.twitter.com/DERvHxWiSV
— Gary Mark⚡️Blue Sky Kites 𝕏 🈴 (@blueskykites) September 29, 2018
Tesla has only been in the auto business for 15 years, and as such, it is still a neophythe compared to veterans such as Ford and GM. Despite its short tenure, though, Tesla has developed a following that is almost comparable to some of the tech industry’s most iconic brands such as Apple. The company’s no-compromises approach with its cars, for one, has ultimately allowed it to grow from a niche carmaker that manufactures a small, two-seater electric sports car into a company that is creating what could very well be the electric-powered, second coming of the Ford Model T.
There is no doubt that Tesla still has a lot to learn, as evidenced by the “delivery logistics hell” that the company is currently addressing. But just like its CEO, as Tesla continues to fall forward, it becomes ever closer to achieving goals that were previously thought of as impossible.
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.