

Investor's Corner
Tesla Model 3 drive unit production reportedly hits 10k/week amid end-of-Q3 push
Despite facing a lawsuit from the Securities and Exchange Commission about his “funding secured” tweet last August, Elon Musk appeared to be in light spirits on Friday, expressing his gratitude to the Tesla community for their help, at one point even posting a “Don’t Panic” reminder on his Twitter page. Musk reportedly rallied Tesla’s workers as well, stating that the company has achieved a notable milestone in its ongoing Model 3 ramp — the production of over 10,000 drive units in one week.
In a series of letters to employees following the release of the SEC’s lawsuit, Elon Musk reportedly urged Tesla’s workers to pay no attention to distractions. One of the letters, a copy of which was reportedly obtained by Bloomberg, stated that Tesla’s Model 3 drive team had produced “more than 10,000” units in a seven-day period. Musk reportedly praised the Tesla team as well, urging them to push through “one more hardcore weekend” as Q3 nears its close.
“You’re doing an incredible job. Ignore all distractions. One more hardcore weekend and we will be victorious,” Musk wrote.
And remember … pic.twitter.com/UaDUv4OlZf
— Elon Musk (@elonmusk) September 28, 2018
The Model 3’s drive units are manufactured in Gigafactory 1, Tesla’s expansive facility in Nevada, which is also tasked with the production of the electric sedan’s batteries. The update on Gigafactory 1’s 10,000/week Model 3 drive unit production comes amidst news that Tesla’s battery partner Panasonic is aiming to complete three new battery cell assembly lines in the facility earlier than expected. This was related by Yoshio Ito, head of Panasonic’s automotive business, who also noted that the bottlenecks in Gigafactory were primarily due to the Japanese company’s incapability to produce enough batteries to meet Tesla’s demand.
Panasonic’s new battery assembly lines are not the only upgrades set to be installed in Gigafactory 1. After a tour of the facility, analysts from Worm Capital stated that Tesla is also expecting the arrival of new machines from Grohmann Automation, all of which are designed to boost the facility’s production capabilities. During the Gigafactory 1 tour, Tesla head of investor relations Martin Viecha reportedly noted that the new Grohmann machines would help battery module production become “three times faster, and three times cheaper.” The new Grohmann machines are expected to be sent to Gigafactory 1 by the end of Q3 or the beginning of Q4.
Tesla might be on track to produce and deliver a record number of Model 3 to reservation holders this quarter, but the ramp of the vehicle remains only partly complete. Ultimately, Tesla aims to produce as many as 10,000 units of the electric sedan per week, including the highly-anticipated $35,000 Standard Range RWD Model 3, which is expected to start production sometime in 2019. If the emails obtained by Bloomberg are accurate, then it would mean that Tesla’s Model 3 drive unit production has taken a definitive step forward.
Considering Tesla’s 10,000/week milestone with its Model 3 drive unit production, as well as the upcoming upgrades to Gigafactory 1 in the form of Panasonic’s new battery cell assembly lines and Grohmann’s new machines, Q4 2018 is shaping up to be a historic quarter for the electric car maker.
Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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