I had the fantastic opportunity to talk with Aptera Co-Founder Chris Anthony on Friday. Our short half-hour conversation highlighted production timelines, vehicle design, sustainability, and more.
This weekend, Aptera is participating in the Fully Charged Show, an Electric Vehicle convention in San Diego, where they will be unveiling their Gamma vehicle. According to Co-CEO Chris Anthony, this vehicle is the last stop before attempting to enter production next year. And while the company has a long way before delivering orders, they have over 30,000 reservation holders eagerly awaiting the vehicle’s release.
Design language –
The first question I had to ask Mr. Anthony about was the design language of Aptera’s first vehicle. Specifically, what is Aptera attempting to make consumers think and feel when they see the car for the first time?
The first thing that came to the CEO’s mind was capability; he wants consumers to feel like Aptera is just as capable as any other vehicle and can even do more with its unique energy generation capabilities. When he has had the opportunity to have people sit in the vehicle, testers have stated that the vehicle is comfortable, and Mr. Anthony hopes the vehicle’s driving dynamics only further improve the experience.
Capability as a “do everything” vehicle –
Besides the Aptera’s beautiful design, many are looking to buy the Aptera for its function. Coming out of COVID lockdowns, many consumers have been spending more time outside the house, hiking and mountain biking, meeting with friends and family, and taking trips to local events and scenic locations. How has Aptera engineered capability into their vehicle to perform these tasks?
Mr. Anthony points to the car’s solar power generation and the surprising amount of interior space as two critical features in helping people use their vehicles in everyday life. The car’s numerous solar cells mean the vehicle can go further and do more things, which is the ultimate goal of capability. At the same time, the vehicle’s interior is surprisingly spacious, with seven feet of space behind the front seats to the tail; enough room to camp in the vehicle, throw in their mountain bikes, or just travel with their dog.
Customization –
A key part of how many people interact with vehicles today is how they make them their own, customizing the look, feel, and capabilities of the vehicle to best suit their needs. Aptera is not only in support of this goal but is actively working with third-party suppliers to make that dream a reality.
The CEO clarified that Aptera would be more than willing to supply third-party accessory makers with everything from dimensions to CAD files to detailed systems information. He says, “We are happy to share information to help our users find [the vehicle] to be more useful.” As he would note later in the interview, this stems from a “right to repair mindset.”
Possible use of the Tesla Connector –
Aptera previously announced that they were not only attempting to include the Tesla connector on their vehicle but also attempting to make the connector the U.S. standard EV connector. However, it remains unclear if Aptera will include the connector in the vehicle, and doubtful that the Tesla Connector would become the US standard.
Nonetheless, Mr. Anthony stood behind the engineering of the Tesla connector. Foremost, he cited the connector’s ease of use and smaller size, which makes it far easier to maneuver than other connector types. But the connector also benefits from supporting the vast majority of electric vehicles in the U.S.
The CEO even went as far as saying that the U.S. should be spending more money supporting Tesla supercharger locations as long as the government plans to expand EV charging anyway.
Aptera’s future goals –
It is clear that Aptera will be focused on getting to production and delivering to their over 30,000 reservation holders in the immediate future. But if the company can achieve these goals, where does the CEO see the company’s next focus?
First, Mr. Anthony doesn’t see the company abandoning the two-door/two-seater form factor. He argues that the Aptera is an ideal complimentary car, helping you complete your daily commute and essential activities that don’t require a lot of space.
Perhaps more excitingly, the CEO did hint at the possibility of multiple variants of the Aptera, a commercial version or a version with more cargo capacity, for instance. No other details are known about these ideas yet.
Production timeline –
With the unveiling of Aptera’s Gamma vehicle this weekend, the company will now be shifting to getting to production as soon as next year. And while the CEO acknowledged that the timeline might not be as fast as some have wanted, he believes in doing the process correctly the first time and hopefully avoiding future issues.
“We have the good graces of our reservation holders to do it right…”
With Aptera’s current production facility in California, they aim to produce 20,000 units within the first year, meaning that filling the 30,000 reservations will take roughly a year and a half. However, any prediction outside of the company is pure conjecture.
Sustainability –
Consumers now more than ever are looking to get the best option for them and the best choice for the planet. Automakers recognize this, and many produce vehicles with sustainable interior parts, recycled metal components, and more. What does the pursuit of sustainability look like for Aptera?
The most sustainable material on Earth is the material not mined, was the conclusion of Mr. Anthony. While others may have been looking to use more sustainable materials, Aptera has pointed itself at using fewer materials in the first place. Aptera achieves this by producing a smaller vehicle, pursuing low curb weight, and reducing the number of interior components.
The pursuit of lightweight sustainability has trickle-down effects as well. Because of the vehicle’s low weight, it requires less energy to move and hence can use fewer batteries to achieve the same range, once again reducing weight (a positive feedback loop).
Ultimately, Mr. Anthony notes that fewer rare earth minerals are mined, and the vehicle as a whole becomes a more sustainable option for consumers. More specifically, Aptera uses 30% of the metal found in a typical vehicle, uses recycled composite materials for its exterior body panels, and uses recycled cloth and plastics on the interior.
The long-term goal is to have these vehicles on the road 50 years from now via upgraded parts along the way; better batteries, improved solar cells, replaceable interior pieces, etc.
Efficiency and beauty –
Manufacturers worldwide have been using aerodynamics to improve efficiency since the car’s inception. But perhaps most recently, due to the limitations of battery capacity, this pursuit has resulted in finding the most efficient shape possible, arguably at the cost of design. While vehicles like the Lucid Air and Mercedes EQS may have been beautiful in previous years, with the introduction of the Volkswagen ID Aero, it is clear that manufacturers are willing to trade unoriginality for efficiency.
Mr. Anthony doesn’t think that this has to be the case. In his response to this issue, he notes that Aptera proves that new and exciting designs can still be made in different form factors while still achieving maximal efficiency.
Are smaller vehicles the future? –
Aptera has highlighted the numerous benefits of producing smaller form factor vehicles. They can be more efficient, reduce manufacturing costs, be more aerodynamic, and be more sustainable. But are these motivators enough to get Americans to buy smaller vehicles in the future?
The CEO doesn’t believe so. Americans are obsessed with huge vehicles, evidenced by exceptionally high SUV and Truck sales. But perhaps, if anything, Aptera can show Americans what future transportation could look like, and if they are willing to give it a chance, maybe it will even change hearts and minds.
Aptera CEO Chris Anthony was incredibly gracious in giving Teslarati a piece of his busy schedule. If you want to learn more about the company’s vehicle, go to their website. And if you happen to be in the San Diego area, it’s worth the trip to the Fully Charged Show to check out the Aptera booth and the numerous other manufacturers attending the event.
William is not an Aptera ambassador, order holder, or investor.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.
Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”
The car will start to remember your specific interventions and match each person’s individual preferences
— Elon Musk (@elonmusk) July 18, 2026
This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.
Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.
These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.
READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:
Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance
If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.
For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.
🚨 Tesla Full Self-Driving v14.3 proceeds through an Except Right Turn Stop Sign pic.twitter.com/YemRSlens7
— TESLARATI (@Teslarati) April 8, 2026
That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.
This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Elon Musk says your Tesla will start to learn your individual preferences
