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Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2) Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2)

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Arcimoto CEO Mark Frohnmayer on MLM Cybertrike (Part 2)

Photo credit: Arcimoto

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Arcimoto CEO Mark Frohnmayer and I chatted about the new Mean Lean Machine Cybertrike. This is Part 2  and the final part of my interview with Mark. If you haven’t read Part 1, you can go back and read that here.

Starting from where we left off, Mark was speaking about Arcimoto’s acquisition of Tilting Motor Works and shared how the team incorporated the technology into the MLM Cybertrike.

The MLM acronym itself

Mark and I joked about the acronym which also stands for multi-level marketing.

“People are like, ‘did you know that Mean Lean Machine is MLM?’ And I’m like, ‘of course I know that,’ and they’re like ‘well don’t you know that MLMs are bad?’ and I’m like, ‘Not this one! It’s actually the ultimate multi-level marketing scheme. Every one of our customers will sell them.”

Here, Mark is referring to word-of-mouth marketing which is something that has served Tesla well. Owners will share their experiences with their friends who will be inspired to buy one.

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Making Things That Sell Themselves

The topic of MLMs opened up another conversation about selling and Mark pointed out that the best thing to do is make things that sell themselves.

“For a long time, I actually loathed the selling process but the best thing to do is to make things that sell themselves.”

I agreed with Mark on this point. Make something that you love and people will see it and be inspired.

“Absolutely. And if all I do is just tell people honestly my experience with and how I feel about the Fun Utility Vehicle, the Roadster, and the Cybertrike, I kinda just can’t help myself.”

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“I’m just like, ‘it’s so awesome! You must try it! And then you’ll probably want one.’”

The Arcimoto MLM vehicle Tiers

Mark said that there are three tiers or versions of the Mean Lean Machine.

“The Cybertrike is the only one that we have shown what the actual final product is going to look like. But we talked a little bit about the Sidewinder which is going to be the base model.”

“There’s an entry-level model and we’ve not announced pricing yet for any of these but will be coming soon. Then there’s the Cybertrike and then the true Mean Lean Machine that is going to be on the high end. Both of those other ones are in the works and we are very excited to show those when they’re ready.”

A point made at the Arcimoto Ramp It Up! Event

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During the Ramp It Up! event that Arcimoto held in February, Mark made a very critical point about the weight of other EVs and the use of materials–especially since we are having supply chain constraints.

In the video, Mark shared an example. The General Motors electric Hummer weighs 9,036 pounds.

“This is a vehicle that when driven alone is more than 40 times the weight of its occupant. That is enough material to build two Model Ys. If we hit our targets, it’s enough material to build eight Fun Utility Vehicles.”

Mark further explained to me that the same material for that Hummer can produce approximately 100 Mean Lean Machines.

The real purpose of Arcimoto’s program.

Mark told me the real purpose of Arcimoto’s MLM program is to make an e-bike class vehicle that appeals to a much wider audience while using a fraction of the material cost of a full-sized car.

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“When you think about the real purpose of this whole program, it’s to make an e-bike class vehicle that can appeal to a much wider audience. People who don’t want to fall off a bike, or don’t want to brake a chain, who want to carry a lot more stuff and want a more comfortable ride.

“But provide that at a tiny fraction of the material cost of a full-sized car. And if we follow the news on the limiting factors of electric vehicles, a bit limiting factor is the availability of raw materials to produce vehicles.

“Given that that is the case, we believe that it makes all the sense in the world to really rethink how big the vehicles are that we are using to get around. And that really is the purpose of the Mean Lean Machine.”

“It’s to provide something so awesome in the true micro-mobility e-bike class that it really starts to move the market in ways that it’s still not moving fast enough right now.”

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Tesla bolsters Referral Program with big change and bigger rewards

The Tesla Referral Program offers benefits to both car buyers and existing Tesla owners, including complimentary Full Self-Driving trials, free Supercharging miles, and discounts on select purchases, such as cars.

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Credit: Tesla

Tesla has bolstered its Referral Program by offering more significant benefits for both the referrer and the referee. However, it only applies to certain vehicles in the Tesla lineup.

The Tesla Referral Program offers benefits to both car buyers and existing Tesla owners, including complimentary Full Self-Driving trials, free Supercharging miles, and discounts on select purchases, such as cars.

It changes relatively frequently, and is a great way to encourage people to buy a new car. Tesla is routinely making adjustments to it to stimulate demand, but the referral program likely does not encourage too many sales. Instead, it’s more of a reward for the referrer.

However, the latest adjustments are more substantial for both the buyer and the owner, offering pretty sizeable discounts on the purchase price of a Model S, Model X, or Cybertruck.

There are also discounts for current owners, giving them money off of all five Tesla vehicles.

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Here’s the rundown of the new Referral Program awards:

  • You’ll earn $250 in Tesla Credits for each person you refer who takes delivery of a new Tesla
  • The first 10 people who order a new Model S, Model X, or Cybertruck using your referral link and take delivery will receive $1,000 off their purchase
  • When you purchase a new Model S, Model X, or Cybertruck for yourself, you’ll get $1,000 off
  • When you purchase a new Model 3 or Model Y, you’ll get $500 off
  • Limited to 10 awards

This is a pretty big discount as $1,000 off a Model S, Model X, or Cybertruck is a nice benefit to three of Tesla’s most expensive vehicles.

The additional $500 off a Model 3 or Model Y is also a nice cushion. A similar Referral Program was launched by Tesla last August.

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Tesla adjusts ‘Actually Smart Summon’ to avoid one common complaint

Tesla is adjusting Summon Standby’s settings slightly to combat the loss of battery life some owners might see with the feature active.

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tesla summon
Credit: YouTube/Hector Perez

Tesla has adjusted one portion of its “Actually Smart Summon” (ASS) feature to address a common complaint from owners: battery drain.

Teslas have a lot of really awesome features that make them one of the most technologically advanced vehicle models on the market. Things like Sentry Mode, Cabin Overheat Protection, and ASS’s “Summon Standby” features all keep the car on its toes for anything that comes its way.

Tesla finally launches Actually Smart Summon and Dumb Summon

However, the activation of these features contributes to battery drain while the vehicle sits parked. The amount varies, but I personally have lost up to five percent with some of these features active. That’s a lot if you do not utilize home charging.

Tesla is doing what it can to combat the battery drain with each of these features. It has done so with Sentry Mode, as an update last year helped combat battery percentage loss due to the activation of the security feature.

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Tesla is about to ship a fix to a big Sentry Mode issue

It also recently introduced “Low Power Mode,” which will automatically deactivate some features if your battery falls below 20 percent. This is a great way to combat battery loss if your car is parked somewhere long-term, like an airport, for example.

There is also another feature that is attached to ASS called “Summon Standby.” This keeps the vehicle awake in case the owner needs quick connectivity to the vehicle, allowing them to summon the car to their location swiftly.

But there’s a drawback: keeping this feature activated will drain the battery. By default, the feature is activated when you take your car home, so you have to turn it off manually by accessing the settings menu inside the vehicle.

Turning this off would save you between 2% and 3% overnight, in my experience. With ASS still being a feature that needs some work, I chose to turn Summon Standby off. ASS will still work with the standby mode deactivated; it will just take a few more seconds for your phone to connect to the vehicle.

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Tesla is adjusting Summon Standby’s settings slightly to combat the loss of battery life some owners might see with the feature active.

According to Not a Tesla App, Tesla has rolled out two conditions for which Summon Standby will be deactivated automatically:

Overnight Deactivation

Summon Standby will automatically be deactivated from midnight to 6 a.m. every night, which appears to be a data-driven decision made by Tesla based on the feature’s least-used hours.

This automatic pause cannot be turned off, at least for the time being.

Extended Parking Deactivation

If your Tesla is parked for over 24 hours, Summon Standby will also be deactivated automatically.

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This is a great way to save battery life for those who are on vacation or are at home for several days in a row. This works similarly to the Low-Power Mode we talked about earlier in this article.

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Elon Musk

Neuralink is planning to launch US trials translating thoughts into text

The trial could help pave the way for people with speech impairments to communicate more quickly and efficiently.

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Credit: Neuralink

Neuralink, Elon Musk’s brain-computer interface company, is reportedly planning to start a US clinical trial in October to use its technology to translate thoughts directly into text. 

The trial was approved by the FDA under an investigational device exemption, and it could help pave the way for people with speech impairments to communicate more quickly and efficiently.

Thought-to-text technology

The upcoming trial aims to read speech directly from the brain, enabling participants to transmit words without moving their mouths or using a keyboard, as noted in a report from Bloomberg News.

DJ Seo, Neuralink’s president, told an audience at the Korea Foundation for Advanced Studies in Seoul that the company hopes to demonstrate communication with large language model AI platforms “at the speed of thought,” potentially faster than spoken speech.

“We think that it’s actually possible to demonstrate abilities to speak to the latest AI model, or LLM models, at the speed of thought, even faster than how you’re speaking, and being able to potentially get that information back through your AirPods, effectively closing the loop,” Seo stated.

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Production ambitions

Ultimately, Seo described the trial as a stepping stone toward broader human enhancement and consumer-facing applications, beyond the company’s initial focus on medical conditions like ALS, stroke, blindness, and Parkinson’s disease.

While initial implants will focus on patients with severe speech impairments, Neuralink plans to eventually expand to healthy individuals by 2030. The company aims to scale to 20,000 implants per year by 2031.

“We’re currently envisioning a world where, in about 3 to 4 years, there will be someone who’s otherwise healthy who’s going to get a Neuralink. If you’re imagining saying something, we would be able to pick that up,” the executive noted.

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