Arcimoto CEO Mark Frohnmayer and I chatted about the new Mean Lean Machine Cybertrike. This is Part 2 and the final part of my interview with Mark. If you haven’t read Part 1, you can go back and read that here.
Starting from where we left off, Mark was speaking about Arcimoto’s acquisition of Tilting Motor Works and shared how the team incorporated the technology into the MLM Cybertrike.
The MLM acronym itself
Mark and I joked about the acronym which also stands for multi-level marketing.
“People are like, ‘did you know that Mean Lean Machine is MLM?’ And I’m like, ‘of course I know that,’ and they’re like ‘well don’t you know that MLMs are bad?’ and I’m like, ‘Not this one! It’s actually the ultimate multi-level marketing scheme. Every one of our customers will sell them.”
Here, Mark is referring to word-of-mouth marketing which is something that has served Tesla well. Owners will share their experiences with their friends who will be inspired to buy one.
Making Things That Sell Themselves
The topic of MLMs opened up another conversation about selling and Mark pointed out that the best thing to do is make things that sell themselves.
“For a long time, I actually loathed the selling process but the best thing to do is to make things that sell themselves.”
I agreed with Mark on this point. Make something that you love and people will see it and be inspired.
“Absolutely. And if all I do is just tell people honestly my experience with and how I feel about the Fun Utility Vehicle, the Roadster, and the Cybertrike, I kinda just can’t help myself.”
“I’m just like, ‘it’s so awesome! You must try it! And then you’ll probably want one.’”
The Arcimoto MLM vehicle Tiers
Mark said that there are three tiers or versions of the Mean Lean Machine.
“The Cybertrike is the only one that we have shown what the actual final product is going to look like. But we talked a little bit about the Sidewinder which is going to be the base model.”
“There’s an entry-level model and we’ve not announced pricing yet for any of these but will be coming soon. Then there’s the Cybertrike and then the true Mean Lean Machine that is going to be on the high end. Both of those other ones are in the works and we are very excited to show those when they’re ready.”
A point made at the Arcimoto Ramp It Up! Event
During the Ramp It Up! event that Arcimoto held in February, Mark made a very critical point about the weight of other EVs and the use of materials–especially since we are having supply chain constraints.
In the video, Mark shared an example. The General Motors electric Hummer weighs 9,036 pounds.
“This is a vehicle that when driven alone is more than 40 times the weight of its occupant. That is enough material to build two Model Ys. If we hit our targets, it’s enough material to build eight Fun Utility Vehicles.”
Mark further explained to me that the same material for that Hummer can produce approximately 100 Mean Lean Machines.
The real purpose of Arcimoto’s program.
Mark told me the real purpose of Arcimoto’s MLM program is to make an e-bike class vehicle that appeals to a much wider audience while using a fraction of the material cost of a full-sized car.
“When you think about the real purpose of this whole program, it’s to make an e-bike class vehicle that can appeal to a much wider audience. People who don’t want to fall off a bike, or don’t want to brake a chain, who want to carry a lot more stuff and want a more comfortable ride.
“But provide that at a tiny fraction of the material cost of a full-sized car. And if we follow the news on the limiting factors of electric vehicles, a bit limiting factor is the availability of raw materials to produce vehicles.
“Given that that is the case, we believe that it makes all the sense in the world to really rethink how big the vehicles are that we are using to get around. And that really is the purpose of the Mean Lean Machine.”
“It’s to provide something so awesome in the true micro-mobility e-bike class that it really starts to move the market in ways that it’s still not moving fast enough right now.”
News
Tesla appears to be mulling a Cyber SUV design
In a new video titled “Sustainable Abundance,” Tesla was showing the Cybercab clay models being autonomously molded. In the back, there are very clearly several models of a Cybertruck-inspired SUV:

Tesla appears to be mulling a Cyber SUV design, which would encapsulate the stainless steel exoskeleton of the Cybertruck but with elements of an SUV.
The company has been hearing from consumers and fans for some time that it is in need of a full-size SUV in its lineup.
Tesla is missing one type of vehicle in its lineup and fans want it fast
The Model X is more compact than what people are looking for, and although the company has said its focus for some time would be on developing affordable models and the Cybercab, which only enables two-passenger travel, it appears that it may be considering other options.
In a new video titled “Sustainable Abundance,” Tesla was showing the Cybercab clay models being autonomously molded. In the back, there are very clearly several models of a Cybertruck-inspired SUV:
BREAKING: Tesla has revealed a Cyber SUV model in their new “Sustainable Abundance” video.
The mini models can be seen in the back of the Tesla design studio behind the clay Cybercab in the video. Whether Tesla will release a Cyber SUV remains to be seen, but based on these… pic.twitter.com/tEhckWBHvC
— Sawyer Merritt (@SawyerMerritt) September 1, 2025
This would not be the first time Tesla has placed projects it is developing in the back of a promotional video, as it did something similar when it was unveiling the improvements it made to the new Model Y earlier this year.
It appeared to show two new body styles sitting in the back under car covers:
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There are two things that could prevent this from becoming a future, developed product that reaches the market. One of them seems to be a definitive no, but Tesla’s plans could certainly change, especially given the strong push from fans for this type of vehicle.
Tesla said it wouldn’t build a Stainless Steel exoskeleton vehicle again
Tesla said in its Q4 2024 Shareholder Deck that Cybertruck’s stainless steel exoskeleton would not be used in future vehicles in the top line:
This seems like a definitive no in terms of developing an SUV based on Cybertruck’s aesthetics. However, that could always change.
Tesla’s main focus in autonomy currently
Developing an SUV of this size has been previously dismissed by Tesla, as its focus is on autonomy, AI, and robotics. However, it will still need to develop attractive and useful vehicles that address a large market, and the United States has a strong affinity for SUVs and crossovers.
It seems totally feasible that Tesla could bring this type of vehicle to market to appease the many fans who have called for the company to build it. Tesla has not committed to anything at this point, which is the most important thing to remember.
News
Tesla receives European Ecolabel (EMAS) seal for Giga Berlin-Brandenburg
The EMAS seal highlights Tesla’s existing environmental measures in the facility.

Tesla has been awarded the European Ecolabel (EMAS) seal for Gigafactory Berlin-Brandenburg.
The EMAS seal highlights Tesla’s existing environmental measures in the facility, such as extensive reforestation efforts and reduced water usage. It also emphasizes Tesla’s commitment to improve its environmental initiatives.
Giga Berlin’s environmental initiatives
The EMAS (Eco-Management and Audit Scheme) seal is a long-term environmental management system that focuses on compliance with regulations and improving environmental performance, as noted in a Tagesspiegel report.
Plant manager André Thierig noted that Tesla has already planted over 2 million trees to replace the trees that have been felled to make way for Giga Berlin. Tesla is also targeting an additional 5 to 15 MW peak solar capacity this year to make the plant more sustainable. “We will continue to promote photovoltaics in the future,” he said.
Giga Berlin’s consumption and energy use
In 2024, Giga Berlin consumed about 419,503 MWh of energy, with electricity accounting for more than half, followed by natural gas. The facility is looking to lower natural gas use by redirecting the use of process heating water via waste heat. Water consumption was listed at 2.16 cubic meters per vehicle, significantly below the industry average of 3.5.
This year, Tesla Giga Berlin is looking to recycle 90% of the Model Y plant’s process wastewater. Around 11,000 employees currently work at Giga Berlin, which produces 5,000 vehicles per week or roughly 250,000 units annually.
Certification welcomed but not without criticism
The EMAS program requires companies to disclose resource use, emissions, and improvement plans. Over 40 companies in Brandenburg have EMAS certification.
Brandenburg’s Environment Minister Minister Hanka Mittelstädt (SPD) described Tesla as a role model for the region. “Everything is public, and that also creates a certain amount of trust,” she said, noting that Tesla is a “beacon” in the industry.
Monique Zweig, Managing Director of the East Brandenburg Chamber of Industry and Commerce (IHK), shared her optimism in a comment to rbb24. “At Tesla, you can see that climate goals go hand in hand with industry,” Zweig stated.
Unsurprisingly, local activists expressed skepticism. The Association for Nature and Landscape in Brandenburg, which is against Tesla, questioned whether the certification could be used as “greenwashing.”
The group also alleged that the certificate could pave the way for weaker oversight for the EV maker. “The seal is ‘greenwashing’ to portray the company as more environmentally friendly,” spokesperson Steffen Schorcht noted.
News
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
After working at Teslarati for six years and covering the EV space nearly every single day (I recently published my 5,000th article on here), I figured it was time to make a switch.

I recently decided, after a variety of things, that I was going to trade in my internal combustion engine (ICE) vehicle for a new Tesla Model Y. It was a long time coming.
After working at Teslarati for six years and covering the EV space nearly every single day (I recently published my 5,000th article on here), I figured it was time to make a switch. Over the past few years, there have been days when I would have been better off with an EV, but my Summer and Winter activities, as well as the price, kept me from making the switch.
Recently, I decided that it was time. My 2021 Ford Bronco Sport had been experiencing a number of issues, none major, but numerous sensor replacements. It was an affordable and fun car, but after fixing the Tire Pressure Monitoring System in the front right tire, an EVAP switch valve in the motor two months ago, and some other things, the Bronco became more of a chore (and a drain on my wallet) than anything.
With the timing of the $7,500 tax credit expiring and a substantial amount of positive equity in my Bronco, I knew it was time. My experience was excellent, but I would like to share some insights with our readers about the entire process, which may also help you make the jump. Others were more of a one-time thing, as they were things customers would only deal with as the tax credit went away.
My Decision
I knew I was going to get a Tesla, and my inability to enjoy a good sedan steered me to a Model Y (no hate toward the Model 3, it’s just not for me). I knew with the weather in Pennsylvania, all-wheel drive was a need, and the price difference between the rear-wheel-drive and AWD configurations of the Y made it a no-brainer.
Plus, I really would like to get this thing out on the beach, something I’ve done every Summer since buying the Bronco with my Fiancè.
🚨 COME WITH ME TO TRADE MY ICE VEHICLE FOR A NEW TESLA MODEL Y 🧵 https://t.co/tqNPOK94rF
— TESLARATI (@Teslarati) August 30, 2025
I actually ordered this car back in June, but ended up canceling the reservation to wait until the end of Summer. I ended up ordering the car I took delivery of on Saturday back on my birthday on August 16.
I was looking for Diamond Black with White Interior, and it was available in Pittsburgh for delivery. However, I really love the team at Tesla Mechanicsburg, so I opted to do a Black on Black Model Y that was a Fremont build, so I could pick it up from the guys up there. The interior color was not a dealbreaker for me. I just wanted to take delivery soon.
I ordered from inventory, which is not something that is possible now. There is no new Model Y inventory within 200 miles of me, a good sign for Tesla but a bad sign if you’re looking to buy something before the quarter ends. Luckily, the IRS is allowing people to enter an agreement for a car, so you could technically build the car of your choice, put a down payment on it, and take delivery after the September 30 cutoff.
Tesla Delivery Day
My appointment was at 12 p.m. and I arrived about ten minutes before. The team greeted me quickly, and I was able to walk right up and see my car with my name on it. It was pretty incredible and a feeling I have not felt in a long time. I’ll be honest, when I bought the Bronco, I never thought I’d own one. When I got one, it felt pretty surreal.
I felt that way yesterday. It was really cool to finally buy a car that I’d only dreamed of owning. It’s not the only car I dream of owning in my lifetime, but it is one I knew I wanted right now. Now that I was showing up to buy it, it really felt surreal.
The process was really fast and efficient, and I could have been in and out in ten minutes if I wanted to. However, I hung around and talked to the guys there; they discussed some good accessories I should consider and suggested some tint.
I was on my way.
My First Drive and What to Expect
I stopped by my Fiancè’s work, showed her the new ride, brought her some lunch, and headed home to my pup. So far, I’ve driven about 60 miles, with most of it being done manually and about 10 miles using Full Self-Driving. I’ve enjoyed driving it myself so much as of right now, but I know FSD will come in handy plenty in the coming months.
My brand new ride! Thank you @tesla @elonmusk for building one badass car
— Joey Klender (@KlenderJoey) August 30, 2025
In the future, I plan to explore a wide range of topics as an owner. I do not currently have home charging, which is something that many people believe is a dealbreaker for owning an EV. I have two Superchargers very close to my place, so I’m not too concerned about it.
I have been in touch with my leasing office about installing a charger or chargers for the past few months, which seems like it could happen early next year.
So far, I’m really happy with how everything has worked out.
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