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Blue Origin teases first New Glenn rocket prototype at Blue Moon lander event
In May 2019, Blue Origin unveiled plans to build and launch “Blue Moon” lunar landers. Five months later, founder Jeff Bezos has announced a proposal for NASA’s Artemis Moon lander program that would augment Blue Moon with hardware from aerospace stalwarts Lockheed Martin, Northrop Grumman, and Draper to land astronauts on the Moon in the 2020s.
On top of that, Bezos also revealed the first unequivocal confirmation that Blue Origin has begun building full-scale prototype hardware for its ambitious New Glenn orbital launch vehicle – in this case, half of a massive carbon fiber payload fairing.
In a press release posted to the company’s website, Blue Origin’s Chief Executive Officer, Bob Smith, stated that “national challenges call for a national response. We are humbled and inspired to lead this deeply committed team that will land NASA astronauts on the Moon.” The national team will be managed with Blue Origin as the principal contractor and “[combine] our partners’ heritage with our advance work on the Blue Moon lunar lander and its BE-7 engine.”
Solving the lunar landing equation
Each company was selected based on a demonstrated area of expertise that solves a very specific piece of the equation that is landing astronauts on the moon. Blue Origin will serve as the primary contractor leading mission engineering and assurance, as well as providing the lunar Descent Element, Blue Moon. Lockheed Martin will provide the reusable Ascent Element vehicle and lead the operations and flight training of the crew, while Northrop Grumman provides the Transfer Element vehicle to deliver Blue Moon to the lunar surface.
Draper’s contribution is integral to mission success. It will provide a navigation system “designed to give crewed missions precise location and navigation data needed for safe and accurate lunar and planetary landings” as outlined in a NASA Space Technology Mission Directorate statement earlier this month. The Draper navigation system is expected to debut during a launch of Blue Origin’s suborbital rocket, New Shepard as proof of concept by year’s end.
Debuting super-heavy rocket hardware
During his IAC presentation, Bezos revealed a video of what is almost certainly the first full-scale prototype hardware of Blue Origin’s reusable New Glenn rocket. In the clip, a massive carbon-composite payload fairing half is moved inside an even larger curing oven located on Blue Origin’s Cape Canaveral, FL campus, offering an incredibly rare glimpse inside the company’s purported New Glenn factory.
New Glenn’s payload fairing will measure 7m (23 ft) wide and roughly 22m (72 ft) tall, dwarfing the 5ish-meter options currently used by SpaceX and ULA. As of now, New Glenn’s payload fairing will be the largest expendable fairing on Earth when it debuts in 2021 or 2022.
Aside from a Blue Moon lander mockup, Blue Origin also brought an entire BE-4 engine to IAC 2019. Seven BE-4s will power New Glenn’s reusable first stage and the United Launch Alliance (ULA) has also selected BE-4 to power its Vulcan booster. Capable of producing roughly 550,000 lbf (2400 kN) of thrust, Blue Origin is slowly but surely qualifying BE-4 for flight and recently began its first full-thrust static fires at the company’s Van Horn, Texas test facilities.
While Bezos’s presentation provided the briefest of views inside Blue Origin’s rocket factory, Space Coast local Julia Bergeron posted a photo on Twitter showing an impressive fleet of cranes hard at work building Blue Origin’s LC-36 New Glenn launch pad in Cape Canaveral, Florida.
Blue Origin is notoriously hesitant to share much of anything about its next-generation New Glenn rocket, so it’s a pleasant surprise to receive even the briefest of glimpses behind the scenes. Combined with Blue’s undeniable rocket propulsion expertise and shrewdly political (albeit unsavory) approach to industry collaboration, the company is clearly here to stay and is certainly doing everything it can to give NASA an offer it simply can’t refuse.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
