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BMW, Nissan and Tesla to Develop Universal Charging Network?
Now that Tesla has tentatively opened some of its intellectual properties (IP) to the competition and that we have some insight as to its motives, who else wants to benefit from this strategy?
Tesla welcomes the competition
Welcoming the competition might seem like a bold and dramatic move, but it is one Elon Musk has carefully planned. In the past articles, we visited what it means to open some of the company’s IP to the competition, and asked what does Tesla Motors mean by “good faith” use. We also saw this is a strategic move to once and for all cement Tesla’s role at the core of the electric vehicle (EV) industry. It also gives it a chance for its charging protocol to become a de facto standard.
BMW and Nissan
BMW has demonstrated a willingness to step into the 22nd Century, leaping over its local German competition. It has dabbled with the idea of selling directly, but is careful not to rock the boat. The matter of the fact is that BMW needs other carmakers more than Tesla does in terms of manufacturing. Case in point, its partnership with Toyota, which gives it more production capacity. BMW also gains much of a strategic alliance with Tesla.
Nissan is the next logical choice. Already at the forefront of EVs with its best selling Nissan LEAF, which stands for Leading, Environmentally friendly, Affordable, Family car, it built and sold more electric cars than any other company in history.
Tesla already announced last week that it had a meeting with BMW, who showed great interest. BMW is working hard to make its “ultimate driving” electric machines not only fun to drive, but feasible. And serious, BMW is. BMW bought its own carbon fiber manufacturing company and developed a sophisticated resign carbon fiber tub for its electric i3 and the stunning plug-in hybrid (PHEV) i8. I was fortunate to interview Benoit Jacobs, the head designer of the iDrive team, who revealed the gist was to have static air flow control with no electronics. Every curve and line are functional on both the i8 and i3, from the static upper windshield spoiler to the dramatic rear air diffusers. Benoit told me he wanted static aerodynamics, not electronic automation. One glance at the i8 and we can say they achieved something the Germans are not always known for, dramatic beauty. Now the real work rests on batteries and electronics, something Tesla does brilliantly.
The only problem BMW has, as well as an other recent EV I tested on CarNewsCafe is the (in)famous Combined Charging Standard (CCS) plug. CCS stations are far and few between compared to more readily available CHAdeMO, with more than 1,000 globally and the Superchargers, 100 globally. Nissan uses CHAdeMO and enjoys many more locations than CCS, but it, too, has never developed a charging network.
How come electric carmakers don’t build charging networks?
One of the many question we, journalists, ask EV makers is why they haven’t actively built a charging infrastructure like Tesla? There are many reasons, most about keeping their core competencies and ROI balanced for survival. Both BMW and Nissan would benefit tapping into Tesla’s technology and hopefully shift the power away from the idiotic charging standard war dividing manufacturers, leaving consumers to pay the price once more. If BMW and Nissan adopt Tesla’s charging protocol, the industry inexorably tilts toward a unified charging standard, leaving the CHAdeMO versus CCS battle a vestige of yesterday’s knuckle-dragging battle techniques behind. Did I make that last point strongly enough? Now imagine how the rest of carmakers and the charging industry feels.
Image source: Autoguide
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
