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BMW, Nissan and Tesla to Develop Universal Charging Network?

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Now that Tesla has tentatively opened some of its intellectual properties (IP) to the competition and that we have some insight as to its motives, who else wants to benefit from this strategy?

Tesla welcomes the competition

Welcoming the competition might seem like a bold and dramatic move, but it is one Elon Musk has carefully planned. In the past articles, we visited what it means to open some of the company’s IP to the competition, and asked what does Tesla Motors mean by “good faith” use. We also saw this is a strategic move to once and for all cement Tesla’s role at the core of the electric vehicle (EV) industry. It also gives it a chance for its charging protocol to become a de facto standard.

BMW and Nissan

bmw-tesla

BMW has demonstrated a willingness to step into the 22nd Century, leaping over its local German competition. It has dabbled with the idea of selling directly, but is careful not to rock the boat. The matter of the fact is that BMW needs other carmakers more than Tesla does in terms of manufacturing. Case in point, its partnership with Toyota, which gives it more production capacity. BMW also gains much of a strategic alliance with Tesla.

Tesla-Roadster-Nissan-LeafNissan is the next logical choice. Already at the forefront of EVs with its best selling Nissan LEAF, which stands for Leading, Environmentally friendly, Affordable, Family car, it built and sold more electric cars than any other company in history.

Tesla already announced last week that it had a meeting with BMW, who showed great interest. BMW is working hard to make its “ultimate driving” electric machines not only fun to drive, but feasible. And serious, BMW is. BMW bought its own carbon fiber manufacturing company and developed a sophisticated resign carbon fiber tub for its electric i3 and the stunning plug-in hybrid (PHEV) i8. I was fortunate to interview Benoit Jacobs, the head designer of the iDrive team, who revealed the gist was to have static air flow control with no electronics. Every curve and line are functional on both the i8 and i3, from the static upper windshield spoiler to the dramatic rear air diffusers. Benoit told me he wanted static aerodynamics, not electronic automation. One glance at the i8 and we can say they achieved something the Germans are not always known for, dramatic beauty. Now the real work rests on batteries and electronics, something Tesla does brilliantly.

The only problem BMW has, as well as an other recent EV I tested on CarNewsCafe is the (in)famous Combined Charging Standard (CCS) plug. CCS stations are far and few between compared to more readily available CHAdeMO, with more than 1,000 globally and the Superchargers, 100 globally. Nissan uses CHAdeMO and enjoys many more locations than CCS, but it, too, has never developed a charging network.

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How come electric carmakers don’t build charging networks?

One of the many question we, journalists, ask EV makers is why they haven’t actively built a charging infrastructure like Tesla? There are many reasons, most about keeping their core competencies and ROI balanced for survival. Both BMW and Nissan would benefit tapping into Tesla’s technology and hopefully shift the power away from the idiotic charging standard war dividing manufacturers, leaving consumers to pay the price once more. If BMW and Nissan adopt Tesla’s charging protocol, the industry inexorably tilts toward a unified charging standard, leaving the CHAdeMO versus CCS battle a vestige of yesterday’s knuckle-dragging battle techniques behind. Did I make that last point strongly enough? Now imagine how the rest of carmakers and the charging industry feels.

Image source: Autoguide
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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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