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Electrifying Europe: An interview with Tesla’s Director of Western Europe [Video]

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With so much recent buzz about electric vehicle developments in China, one might have forgotten about the tremendous potential for EVs in Europe. European August year-over-year “EV sales grew by roughly 68%… [and] after eight months of the year, sales have now crossed the 180,000 mark.” according to InsideEVs. Furthermore, “Compared to the U.S., sales in Europe are around 34% higher, and have also been gaining at a higher rate of late.” Sales have also been helped along by a myriad of European government incentives.

But what does this all mean for Tesla’s future in the region? Although Tesla is the leading automaker for EVs in the US, there’s still ample opportunity for growth in Europe. Tesla’s Model S and Model X year-to-date sales in Europe (through August), rank #7 and #9 behind other, more affordable electric models. That said, there’s plenty of runway for growth in Europe.

Tesla’s Supercharger station in Flachau, Austria (Flickr: Jakob Härter)

To uncover more about Tesla in the the region, Tesla’s George Ell recently gave an interview discussing the company’s market opportunity in Western Europe. And, he should know —in 2014 Ell started as Tesla’s Country Director for the UK and Ireland where he went on to grow Tesla’s regional footprint from a single store to 14 locations across the region. Later, in July 2016, he was promoted to Tesla’s Director of Western Europe. Today, Tesla has 20 locations in the UK and 13 across the Netherlands, Belgium and Luxembourg.

Above: Georg Ell, the Director of Tesla for Western Europe, provides his thoughts on the region and Tesla’s overarching vision (Youtube: Verdict)

Ell discusses hot button issues locally where he’s based in London, including CO2 emissions and poor air quality. In the auto industry, he notes that, “we see a take rate of diesel reducing over time” — and it’s no wonder — considering the cartels and collusion that continue to plague the German carmakers. Looking further out, he’s optimistic about efforts by European governments to crack down on carbon emissions. Recent news (see below, via Vox) on this front is, indeed, quite encouraging…

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Europe: Fossil fuel phase-out plans

  • In June, Norway agreed to end sales of gas and diesel cars by 2025. (Norway leads the world in EVs — almost 40 percent of its newly registered vehicles were hybrid, electric, or hydrogen in 2017.)
  • In July, France announced it would end sales of gas and diesel cars by 2040.
  • In July, Britain announced it would end sales of gas and diesel cars by 2040.
  • In August, German Chancellor Angela Merkel hinted that her country would follow suit. “I cannot name an exact year yet,” she said, “but the approach is right, because if we quickly invest in more charging infrastructure and technology for electric cars, a general changeover will be structurally possible.”
  • Last month, the Scottish government announced it would phase out gas and diesel cars by 2032.
  • This week, the Dutch government announced that by 2030, all cars in the Netherlands must be emission free

So what’s Tesla’s customer base like in Europe? Ell notes that, “… people love the car. We have an incredibly engaged ownership base that feel emotionally and passionately about their Teslas.” When Ell is asked his opinion about the most exciting thing about working at Tesla, he says: “it’s the scale of our ambition… it feels like we’re having a positive impact on the planet.” Ell explains, “We don’t think of ourselves like just another automotive manufacturer… we think of ourselves as the first vertically integrated energy business.”

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Note: Article originally published on evannex.com, by Matt Pressman

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Tesla Giga Berlin makes big move amid strong sales and demand

“We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards.”

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Credit: Tesla Manufacturing

Tesla is making a big move at its factory in Germany, known as Giga Berlin, as managers at the plant have indicated the company plans to increase its production rate for the remainder of the year.

Giga Berlin is responsible for manufacturing Model Y vehicles for several markets worldwide, including those outside of Europe. It was opened in March 2022, and it recently built its 500,000th Model Y in March and its 100,000th new Model Y just three weeks ago.

Due to some encouraging sales figures in the markets it provides vehicles for, Tesla said it is planning to increase production at the factory for the remainder of the year.

Andrè Thierig, plant manager at Giga Berlin, said to German news outlet DPA on Sunday that market data has encouraged a move to be made regarding the production at the factory:

“We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards.”

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It is interesting to see this kind of narrative from Thierig, especially as data has shown Tesla has struggled in various markets, including Germany, this year.

Sales drops have been reported, but other markets are holding strong, especially those in Northern Europe, such as Norway, where the Model Y saw a nearly 39 percent increase in sales in August compared to the same month the previous year.

Tesla Model Y leads sales rush in Norway in August 2025

Gigafactory Berlin supplies vehicles for other markets, such as Canada, Australia, and New Zealand, which are strategically important to avoid tariffs. It also builds cars for the Middle East.

Thierig reiterated this point during the interview with DPA:

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“We supply well over 30 markets and definitely see a positive trend there.”

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Tesla analyst says Musk stock buy should send this signal to investors

“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish.”

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(Credit: Tesla)

Tesla CEO Elon Musk purchased roughly $1 billion in Tesla shares on Friday, and analysts are now breaking down the move as the stock is headed upward.

One of them is William Blair analyst Jed Dorsheimer, who said in a new note to investors on Monday that Musk’s move should send a signal of confidence to stock buyers, especially considering the company’s numerous catalysts that currently exist.

Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever

Dorsheimer said in the note:

“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish. This purchase is Musk’s first buy since 2020. To us, this sends a strong signal of confidence in the most important part of Tesla’s future business, robotaxi.”

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Musk putting an additional $1 billion back into the company in the form of more stock ownership is obviously a huge vote of confidence.

He knows more than anyone about the progress Tesla has made and is making on the Robotaxi platform, as well as the company’s ongoing efforts to solve vehicle autonomy. If he’s buying stock, it is more than likely a good sign.

Tesla has continued to expand its Robotaxi platform in a number of ways. The project has gotten bigger in terms of service area, vehicle fleet, and testing population. Tesla has also recently received a permit to test in Nevada, unlocking the potential to expand into a brand-new state for the company.

In the note, Dorsheimer also touched on Musk’s recent pay package, revealing that William Blair recently met with Tesla’s Board of Directors, who gave the firm some more color on the situation:

“We recently participated in a meeting with Tesla’s board of directors to discuss the details of Musk’s performance package. The board is confident of its position in the Delaware case and anticipates a verdict by end of year. It does not expect a similar situation to occur under new Texas jurisdiction. Musk has the board’s full support, and we expect he’ll get more than enough shareholder support for this to pass with flying colors.”

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Tesla stock is up over 6 percent so far today, trading at $421.50 at the time of publication.

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Morgan Stanley’s Adam Jonas dubs Tesla FSD a “game changer” after marathon drive

Jonas reported that FSD handled more than 99% of the miles.

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Credit: Tesla Europe & Middle East/X

Morgan Stanley’s analyst Adam Jonas shared a notable endorsement of Tesla’s Full Self-Driving (FSD) software after completing a 1,400-mile round trip from New York to Michigan in his Model Y. 

Jonas reported that FSD handled more than 99% of the miles, calling the system “a game changer” for long-distance driving.

Hands-free experience

Jonas drove his 2021 Tesla Model Y equipped with Hardware 3 and FSD Supervised v12.6.4, and he used the system nearly the entire trip. “Having your hands off the wheel and feet off the pedals for nearly 12 hours of driving is a real game changer that is hard to appreciate without experiencing it for yourself,” he noted.

He explained that outside of two heavy downpours, one on the Pennsylvania Turnpike and another in suburban Detroit, plus some light maneuvering in fast food parking lots, FSD handled the drive without any human intervention. “FSD made no mistakes or close calls that I recall. The system handles highways very safely and confidently. I cannot imagine buying another EV without FSD.”

Broader implications

Jonas added that he has used FSD consistently over the past 18 months, and the $8,000 he paid for the feature feels like a bargain considering the value. He also praised Tesla’s Supercharging network, which supported his trip without issue.

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Jonas has been one of Wall Street’s most closely followed voices on Tesla, and his comments add weight to the ongoing debate about the role of autonomy in the company’s future. His current price target for Tesla stock stands at $410. During Morgan Stanley’s 13th Annual Laguna Conference, he echoed similar experiences with Tesla’s software, emphasizing that FSD “probably drove well over 99% of the miles” on his recent trips.

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