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First videos of The Boring Company’s working LVCC Loop in action emerge
The Boring Company’s Las Vegas Convention Center Loop is now complete, and the first batch of videos of the low-cost underground transport system in action have been shared online. The videos, while brief, provide a glimpse at the potential of Elon Musk’s tunneling startup, which was created as a means to battle “soul-crushing” traffic aboveground.
The LVCC Loop serves as a good proof-of-concept for the tunneling startup, considering that the tunnels are relatively short and easy to complete. The Boring Company was able to finish and set up the Tesla-based underground transport system in less than two years, and this was despite the onset of the pandemic last year.
VEGAS LOOP SNEAK PEAK: The @boringcompany gave us a sneak peak at what’s underground at the @LVCVA #Vegas Convention Center. Take a look! #Tesla #RJNow pic.twitter.com/czngjYzunZ
— James Schaeffer (@jamesmschaeffer) April 9, 2021
So far, the LVCC Loop is capable of handling 4,400 people an hour with 62 Teslas, all of which are still operating with a human driver to maximize safety. Eventually, however, the LVCC Loop would employ autonomous Teslas and likely operate faster than the system’s current 35 mph speeds. This should allow the LVCC Loop to handle significantly more passengers per hour.
-->https://twitter.com/jgillanNews3LV/status/1380335343229001738?s=20
In an interview with the Las Vegas Review-Journal, Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, remarked that the LVCC Loop would eventually be using higher-capacity vehicles. Hill hinted at 16-passenger units that would eventually be rolled out for public use, though he did not disclose when the vehicles would be delivered and deployed. “It seems that during a pandemic is not the time to be increasing capacity,” he said.
Here’s the escalator ride down into Central Station of the Boring Company’s Convention Center Loop. #vegas #boringcompany #elonmusk pic.twitter.com/RS0g3AuPKO
— Mick Akers (@mickakers) April 8, 2021
The LVCC Loop currently features three stations, one near the entrance of the Las Vegas Convention Center’s Central Hall and two other aboveground stations at the two ends of the Loop. Paved ramps are in place for the Teslas to climb to the surface for aboveground loading on the Loop’s east and west sides. Details about how the system would accommodate large numbers of passengers have not been shared, though Hill mentioned that the system would use an app that would allow visitors to hail a Tesla.
-->Two of the three @boringcompany stations at the Convention Center Loop are above ground. To reach the underground Central Station guests must take an elevator/escalator below ground. #vegas #elonmusk #boringcompany pic.twitter.com/d9TgsJ6N7H
— Mick Akers (@mickakers) April 9, 2021
The LVCC Loop cost about $52.5 million to complete, making it relatively affordable. During the bidding process for the project, The Boring Company’s Loop system proved far cheaper than an aboveground transit system proposed by Austria-based Doppelmayr Garaventa Group, which was initially estimated to cost $215 million to complete. Despite Las Vegas Convention and Visitors Authority board member Carolyn Goodman arguing that Doppelmayr’s aboveground transit system could be brought down to $85 million, The Boring Company’s LVCC Loop was still 39% cheaper.
Watch a feature on the LVCC Loop in the video below.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
