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Elon Musk’s Boring Company meets opposition over Las Vegas tunnel bid
The Boring Company’s planned 2-mile Las Vegas tunnel is seeing some opposition, with some members of the city’s Convention and Visitors Authority (LVCVA) expressing their reservations about the tunneling startup’s capability to deliver on the project.
Las Vegas Convention and Visitors Authority CEO Steve Hill has stated that a contract has been negotiated with The Boring Company to build a transport tunnel that could move people around the Las Vegas Convention Center. The cost of the project is estimated to be $52.5 million, far less than the cost of a conventional above-ground transit system. In the event that The Boring Company does not receive a certificate of occupancy for the tunnel system, the LVCVA will get back its entire investment.
While the Boring Company’s deal appears to be a cost-effective proposal that carries little financial risk to the LVCVA, some board members have expressed their reservations for the project nonetheless. Board members Michele Fiore and Carolyn Goodman, for one, recently spoke in favor of an alternative proposal from Austria-based Doppelmayr Garaventa Group, which involves the construction of an above-ground transit system.
This Monday, Goodman sent an email to her fellow board members urging them to support the proposal from the Austria-based company, according to a report from the Las Vegas Sun. In her message, Goodman cited Doppelmayr’s experience in the transport industry, comparing it favorably against The Boring Company’s inexperience.
“Doppelmayr has been in existence for 125 years. They already have projects here that are operating successfully. The Boring Co. is three years old and has yet to deliver a final package on anything. (The tourism and convention business) is a $60 billion industry that every part of this state relies on for dollars. This is really about deliverability — we can’t fail on this,” she wrote.
Doppelmayr’s initial proposal to the LVCVA involved the creation of an above-ground transit system that would cost an estimated $215 million to complete. In her letter to the LVCVA’s board, Goodman argued that the Austria-based company would have been able to build a transport system for as little as $85 million. The board member even invited Doppelmayr CEO Markus Schrentewein to give a presentation at a board meeting on Tuesday.
“During the bidding process, if we would have been given the chance to present and explain in more detail our proposal, I believe we would have come up with a more favorable project for the LVCVA campus,” the Doppelmayr CEO said.
Michele Fiore, who also works as a councilwoman in Las Vegas, also expressed her reservations over the Boring Company’s proposal. In a statement to local media, Fiore echoed Goodman’s sentiments about the Austria-based company’s experience. “The risk of the Boring Co. is quite high, while the risk with Doppelmayr is quite low. How do we justify not really looking at Doppelmayr as a solid and proven company? I’m not so sure the Boring Co. is the company to do this job,” she said.
Hill, for his part, noted that The Boring Company’s proposal was initially selected due to cost, timing, and scalability. At $52.5 million, the tunneling startup’s plan is cost-effective, and the project could be completed while the campuses’ expansion work is ongoing. The Boring Company’s transport tunnel could also be expanded to other areas of Las Vegas in the future. “It’s significantly less expensive than any of the alternatives that we reviewed. Frankly, for the funding capacity of the LVCVA, this is the system that we could go forward with. We’re going to bring a contract next week that will eliminate all financial risk from the LVCVA,” Hill said.
In a previous statement, Boring Company President Steve Davis described the Las Vegas project as an opportunity for both the tunneling startup and the city. “People will be excited. They will ride it, and if they like it, we’ll probably get more interest. Nevada looks for a responsible way to say yes. We think it offers a lot of opportunity. I think others see that as well. And we will put in that work to see if it’s the right choice for Las Vegas,” he said.
A Las Vegas Convention and Visitors Authority spokesperson has noted that the board will vote on the Boring Company’s proposal on May 22, when the board meets for a budget hearing.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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