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Tesla maintained demand through pandemic because of online ordering, Musk says

Credit: Tesla

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5 years ago

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Tesla CEO Elon Musk highlighted his company’s ability to keep demand high during the coronavirus pandemic thanks to the efficiency of ordering a vehicle online.

In the first part of a three-part interview with Automotive News’ Jason Stein, Musk stated that Tesla’s online ordering process, which avoids visiting a dealership to purchase a car, might have helped the electric automaker maintain a healthy demand volume during the pandemic.

“We saw strong orders through the whole pandemic; we still had good order volume,” he said.

Tesla thrives on the idea that all of its cars are available to any customer at the same price and negotiating with demanding automotive sales reps is not something the company has ever been interested in.

To keep the stress and uncertainty of buying a new car at an all-time low, Tesla has used an online ordering process and a direct-to-consumer sales process. This technique was used to eliminate any anxieties a car buyer may have about dealing with salespeople and negotiating the price of a new automobile.

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“We make the buying experience very easy. You can buy a Tesla in just two minutes by going to our website. Go onto our website. You can literally order a Tesla in two minutes, maybe one minute if you’re really fast,” Musk added. “I guess people are less inclined to want to go to a dealership, do the test drive, and hang out in the lobby and that kind of thing.”

It seems that this technique has complimented Tesla’s sales figures throughout the pandemic, which shut down many Tesla showrooms and forced car buyers to either wait to purchase a car or order one online.

Demand was something that many carmakers seemed to struggle with throughout the first half of the year. While people were unemployed or out of work complete, car companies experienced slumps in demand for their vehicles, and buyers were not willing to spend the money on a new car, or they were not willing to risk their health to shop for a new ride.

The efficiency of Tesla’s online ordering process, along with the relatively stress-free process that it entails, has helped the electric automaker stay on top of the game amidst the pandemic.

Among the comfortable buying experience, Musk also said that the reason Tesla has been able to sustain success throughout the pandemic is that the company simply loves its cars more than traditional legacy manufacturers. The addition of video games, in-car entertainment, Easter eggs, and autonomy all contribute to the company’s success during rough times.

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The demand for the company’s vehicles has undoubtedly not slowed. In the second quarter, Tesla delivered 90,650 cars, led by the Model 3 sedan, which was the most popular vehicle in June across the world.

Tesla also confirmed that it would be opening a new Gigafactory production plant in Austin, Texas, that would produce the widely popular Cybertruck, along with the Model Y for the Eastern half of North America.

Part one of Automotive News’ interview with Tesla CEO Elon Musk is available here.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Tesla clears the air on Cybertruck ‘deactivation’ video that is obviously fake

Tesla has cleared the air on the viral video, stating it is fake.

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5 hours ago

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August 11, 2025

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Credit: Cybertruck | X

Tesla has cleared the air regarding a video that has been circulating, where the owner claims his Cybertruck was “deactivated” by the company while he was driving.

The video was shared on X and showed a driver pulled over on the side of the road, claiming his Cybertruck had been deactivated by Tesla in the middle of traffic. It is very obviously fake to those who know the company, but these kinds of things have a tendency to pick up steam.

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The video shows a screen that says:

“Tesla Cybertruck De-Activated. Critical Issue Detected | Contact Customer Service, Comply with Cease & Desist to Re-Activate. Update Failed, Return to Dealer.”

The same person who posted the video also shared an image of what appears to be a Cease and Desist letter from Tesla, but it is also likely fake:

The company finally responded to the video on Monday afternoon, stating that the video is, in fact, fake, reiterating that it will not disable vehicles remotely for any reason.

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It is a shame that these types of things happen, especially as people are prone to believe anything they see on the internet. As there is so much misinformation circulating surrounding Tesla and its CEO Elon Musk, it is no surprise that someone would leverage the situation for their own benefit.

If that Cease and Desist letter is not real, perhaps the next one might be. These types of things can truly cause damage to a company’s reputation, and someone getting an idea that Tesla would remotely deactivate a car could prevent them from buying one.

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Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

Published

7 hours ago

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August 11, 2025

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tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

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Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

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Elon Musk

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

Anyone will be able to request a Tesla Robotaxi in September, Elon Musk said this morning.

Published

9 hours ago

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August 11, 2025

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Credit: Joe Tegtmeyer | X

Tesla CEO Elon Musk has confirmed that the company’s Robotaxi platform is opening to the public, and he even gave a timeline for when anyone will be able to access one for a ride.

Tesla’s Robotaxi platform launched to a small group on June 22 in Austin, Texas. The company has continued to expand the number of riders and its geofence over the past month and a half.

Tesla officially launches Robotaxi service with no driver

Additionally, it launched rides in the Bay Area of California, but it differs slightly, as the Texas Robotaxi platform does not utilize a Safety Monitor in the driver’s seat. In California, the monitor sits in the driver’s seat.

As the geofence, service areas, and testing populations expand, Tesla fans are awaiting their elusive emails that enable their ability to use the Robotaxi platform. It now seems that the email will come soon, as Musk said Tesla will open up public access to Robotaxi next month:

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Tesla has been prioritizing safety over anything else with the launch of the Robotaxi platform, which is why it has been slow to push invitations to new riders. It is confident in the abilities of the platform and its Full Self-Driving suite, which has been proven with data.

However, even a single accident could set Tesla back years in terms of its development of self-driving cars. It is not a risk it is willing to take.

Musk said during the recent Q2 Earnings Call:

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“We need to make sure it works when the vehicles are fully under our control. It’s kind of one step at a time here. We don’t want to jump the gun. As I said, we’re being paranoid about safety. But I guess next year is I’d say confidently next year. I’m not sure when next year, but confidently next year, people would be able to add or subtract their car to the Tesla, Inc. fleet.”

As the platform will expand in Austin and the Bay Area for anyone, Tesla still continues to reiterate that Robotaxi will be available for everyone sometime next year, as Musk said in the quote above.

Things will continue to improve over time, and Tesla will likely expand its geofence in both regions in the coming weeks. It has already done that in Austin twice, with about a doubling in size occurring both times.

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