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Elon Musk provides critical context on hotly-debated “emerald mine” story
There are several points of legitimate criticism that are directed at Tesla and SpaceX CEO Elon Musk. Among the most persistent involves claims about an emerald mine, which critics on social media have related to Musk’s fortune and success being built on the back of “stolen jewels,” “blood diamonds,” or “apartheid,” for that matter.
Considering the prevalence of the story, it was no wonder that the claim emerged on Twitter this weekend. This time around, it came in the form of a Community Note on Twitter, which responded to a user’s post stating that Musk had come to the US with no money and graduated with over $100,000 in debt, and that the CEO worked two jobs while he was at school.
As per the Community Note, which has since disappeared from the post, the post was reportedly “misleading” because Musk “was born into an extremely wealthy family in South Africa.” The Community Note received polarizing reactions on Twitter, with supporters of the CEO stating that it was inaccurate and critics celebrating it.
The Musk Emerald Story’s Roots
It should be noted that the Musk family’s relation to an emerald mine was referenced years ago, initially in two reports from Business Insider South Africa from 2018. The reports were based on comments from Errol Musk, Elon Musk’s father, who told the publication, among other things, that Elon and Kimbal at one time sold a pair of emeralds to Tiffany’s in New York City for about $2,000, and that the Musk family was so wealthy that they had difficulty closing their safe.
Now, the idea of Tiffany’s purchasing emeralds from teenagers who walked in the store may be a bit suspect, as such practices are more commonly affiliated with traditional pawnshops, and the idea of a safe not being closed easily because of too much money inside may sound cartoony, but Business Insider South Africa ran with the story anyway. At the end of the article, however, the publication noted that Errol’s story could not be confirmed by Elon because the father and son have a complicated history.
Elon Musk’s Changing Narrative
What is rather interesting here is that Musk has actually referenced an emerald mine in past interviews as well. In a 2014 interview with Forbes, Musk noted that “This is going to sound slightly crazy, but my father also had a share in an Emerald mine in Zambia.” In posts on Twitter in December 2019, however, Musk noted that his father “didn’t own an emerald mine.” Granted, there’s a notable difference between “owning” a mine and “having a share” in one, but the apparent change in Musk’s narrative is notable.
The Crucial Piece
Fortunately, Musk’s recent post on Twitter provided some critical context on why his own interviews and later posts and comments contradict each other. As noted by Musk in his recent post, he actually believed that it was true for some time because his father told him that he owned a share in a mine in Zambia. However, it appears that nobody has really seen the mine, and he and his brother Kimbal are still financially supporting their father, even until today. Musk also shared some thoughts on his complicated relationship with his father.
“Our condition of providing him financial support was that he not engage in bad behavior. Unfortunately, he nonetheless did. There are young children involved, so we continued to provide financial support for their well-being. Regarding the so-called “emerald mine”, there is no objective evidence whatsoever that this mine ever existed. He told me that he owned a share in a mine in Zambia, and I believed him for a while, but nobody has ever seen the mine, nor are there any records of its existence. If this mine was real, he would not require financial support from my brother and me,” Musk wrote.
Whether or not Musk is telling the complete truth in his recent post on Twitter is still up for question. That being said, Musk’s post does explain why his comments and stance on his father’s emerald mine stake have changed over the years. If his post is accurate, then it is true that he believed that his father had a share in an emerald mine in the past, but it is also true that he is very skeptical of the claim today. His recent comments then, one of which is offering 1 million Dogecoins to anyone who can trace the emerald mine related to his father, would make sense.
Maye Musk, Elon Musk’s mother, also provided her own thoughts on the matter. As per Maye, she was made aware of the emerald mine story on Twitter about ten years ago. That being said, she also highlighted that when she and her children moved to Toronto in 1989, they stayed at a one-bedroom apartment and later a rent-controlled unit, hardly the accommodations of an extremely wealthy family from South Africa.
Errol Musk’s Most Recent Comments
To be fair, recent comments from Errol Musk also suggested that the emerald mine that he had a share in was not some grand operation that resulted in generational wealth.
“What Elon is saying is that there was no formal mine. It was a rock formation protruding from the ground in the middle of nowhere. There was no mining company. There are no signed agreements or financial statements. No one owned anything. The deal was done on a handshake with the Italian man at a time when Zambia was a free for all. Not even he knew exactly where the border was. At that time, it was like the Wild West,” Errol Musk told news.com.au.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
