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How Elon Musk and Obama both argue for cleantech despite political uncertainty

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SpaceX CEO Elon Musk shows President Barack Obama around the company’s Cape Canaveral rocket processing site in 2010. (Credit: Bill Ingalls / NASA)

In spite of tremendous obstacles, Elon Musk has changed the way the world thinks about energy usage. He has defied odds with his rocket company SpaceX despite having to face-off against government-funded competition. He has pushed Tesla’s direct sales model even when hit with major lobbying blockades from the Big Three car manufacturers in Detroit. Musk’s Master Plan Part Deux outlined a vision for the future of sustainability and its necessity for the planet. It’s an argument that many pundits have rejected as too costly, complicated, or just plain crazy.

On Monday, President Barack Obama wrote in the journal Science that a national policy to embrace renewable energy over a continued focus on fossil fuel production makes economic sense. President-elect Trump has decried calls for the U.S. to transition to alternative fuels.

Both Musk and Obama speak to energy policies that would change the way people heat their homes, commute to work, and depend on big utilities for energy provision. In his first Master Plan, Musk offered offered a pathway in which a low volume, expensive car would create a profit that would eventually be directed to create an affordable, high volume car. That first plan also emphasized the importance of solar power provision. He reiterated in Master Plan Deux that “we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.” Increasing atmospheric and oceanic carbon levels threatens life on the planet, and Musk has said all along that the faster we achieve sustainability, the better.

Obama noted in the Science article that many businesses have come to the independent conclusion that reducing emissions is good for the environment and for profitability. He noted that millions of U.S. citizens already are employed in jobs related to energy-efficient technologies, adding that the cost of renewable energy has continued to decline, partly because of government incentives but primarily due to market forces. “Although our understanding of the impacts of climate change is increasingly and disturbingly clear,” Obama states, “there is still debate about the proper course for U.S. policy.” Obama goes on to say that the United States is showing that greenhouse gas mitigation “need not conflict with economic growth. Rather, it can boost efficiency, productivity, and innovation.”

Musk’s successful and sustainable business practices correlate with President Obama’s conclusions. Tesla’s commercial Powerpack system, alongside solar company SolarCity, combines integrated energy generation and storage. Tesla production goals include improved factory efficiency 5X to 10X by 2022, which will, in turn, make Tesla’s vehicles more affordable. With radar, sonar, and advanced AI, Tesla’s Autopilot may end up 10X safer than human drivers. Tesla’s vision for the future is not limited to cars, as Musk wants to reinvent all kinds of vehicles such as massive electric 18-wheelers, which would dramatically reduce cargo shipping costs and could have revolutionary economic and environmental implications.

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These types of alternative fuel innovations are just what Obama has outlined in his Science article. “The business case for clean energy is growing, and the trend toward a cleaner power sector can be sustained regardless of near-term federal policies,” he writes, adding, “I believe the trend toward clean energy is irreversible.”

“There is always tension between the visionary and the day-to-day, but that’s what causes things to happen as you figure out how the world is going to be,” offers Ian Wright, whose startup, Tesla, has propelled Musk toward uber success. “It’s really hard to imagine how Elon does it all. He’s human like everyone else. It hasn’t been smart to bet against him.”

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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