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How Elon Musk and Obama both argue for cleantech despite political uncertainty

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SpaceX CEO Elon Musk shows President Barack Obama around the company’s Cape Canaveral rocket processing site in 2010. (Credit: Bill Ingalls / NASA)

In spite of tremendous obstacles, Elon Musk has changed the way the world thinks about energy usage. He has defied odds with his rocket company SpaceX despite having to face-off against government-funded competition. He has pushed Tesla’s direct sales model even when hit with major lobbying blockades from the Big Three car manufacturers in Detroit. Musk’s Master Plan Part Deux outlined a vision for the future of sustainability and its necessity for the planet. It’s an argument that many pundits have rejected as too costly, complicated, or just plain crazy.

On Monday, President Barack Obama wrote in the journal Science that a national policy to embrace renewable energy over a continued focus on fossil fuel production makes economic sense. President-elect Trump has decried calls for the U.S. to transition to alternative fuels.

Both Musk and Obama speak to energy policies that would change the way people heat their homes, commute to work, and depend on big utilities for energy provision. In his first Master Plan, Musk offered offered a pathway in which a low volume, expensive car would create a profit that would eventually be directed to create an affordable, high volume car. That first plan also emphasized the importance of solar power provision. He reiterated in Master Plan Deux that “we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.” Increasing atmospheric and oceanic carbon levels threatens life on the planet, and Musk has said all along that the faster we achieve sustainability, the better.

Obama noted in the Science article that many businesses have come to the independent conclusion that reducing emissions is good for the environment and for profitability. He noted that millions of U.S. citizens already are employed in jobs related to energy-efficient technologies, adding that the cost of renewable energy has continued to decline, partly because of government incentives but primarily due to market forces. “Although our understanding of the impacts of climate change is increasingly and disturbingly clear,” Obama states, “there is still debate about the proper course for U.S. policy.” Obama goes on to say that the United States is showing that greenhouse gas mitigation “need not conflict with economic growth. Rather, it can boost efficiency, productivity, and innovation.”

Musk’s successful and sustainable business practices correlate with President Obama’s conclusions. Tesla’s commercial Powerpack system, alongside solar company SolarCity, combines integrated energy generation and storage. Tesla production goals include improved factory efficiency 5X to 10X by 2022, which will, in turn, make Tesla’s vehicles more affordable. With radar, sonar, and advanced AI, Tesla’s Autopilot may end up 10X safer than human drivers. Tesla’s vision for the future is not limited to cars, as Musk wants to reinvent all kinds of vehicles such as massive electric 18-wheelers, which would dramatically reduce cargo shipping costs and could have revolutionary economic and environmental implications.

These types of alternative fuel innovations are just what Obama has outlined in his Science article. “The business case for clean energy is growing, and the trend toward a cleaner power sector can be sustained regardless of near-term federal policies,” he writes, adding, “I believe the trend toward clean energy is irreversible.”

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“There is always tension between the visionary and the day-to-day, but that’s what causes things to happen as you figure out how the world is going to be,” offers Ian Wright, whose startup, Tesla, has propelled Musk toward uber success. “It’s really hard to imagine how Elon does it all. He’s human like everyone else. It hasn’t been smart to bet against him.”

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Semi lands the biggest electric truck deal in U.S. history

Tesla leads a record 2,500 truck order, but not every truck will be a Semi.

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Tesla has landed the largest electric truck order in U.S. history. ZET SCALE, a new alliance of shippers and carriers, named Tesla its primary manufacturer on Tuesday for an initial order of 2,500 electric Class 8 trucks. The deal alone would nearly double the number of electric heavy trucks operating in the country.

According to the press release from Catalyst Mobility, the nonprofit formerly known as CALSTART, Kenworth, RIDE and Volvo were also selected as secondary manufacturers that carriers can pick if their operations call for it. No split between the four brands has been published, so the exact number of Semis in the order is not yet known.

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Tesla won the top slot through a competitive request for proposals. The alliance, which Catalyst Mobility runs with the Smart Freight Centre, scored bidders on price, range, charging capability and production capacity. Pooling freight demand from founding shippers, including Microsoft and PepsiCo, let every truck maker bid lower than it would for a single fleet. “The Tesla Semi is designed for lower cost per mile operations than diesel,” said Dan Priestley, director of the Tesla Semi program, as noted in the press release.

The financing is built to pull in carriers who have avoided electric trucks. ZET Financial is issuing the purchase order for all 2,500 units and will place them with fleets through a fair market value lease. The trucks will be deployed over the next few years across 10 freight hubs in Los Angeles, Stockton, Bakersfield, Seattle and Tacoma, Houston, Dallas, San Antonio, Chicago, Atlanta, and the Newark and New York area. ZET SCALE says the first order is only the opening round, with a longer term goal of 10,000 trucks or more.

Even if Tesla ends up with only a majority share, it would still be the biggest Semi deal to date. Einride’s 500 unit order in August was the previous record, and WattEV’s 370 truck order in May was the largest California deal at the time. Einride’s CEO has since said he expects all 500 trucks delivered by the end of 2027.

The announcement lands two days before Tesla formally inaugurates its Semi factory in Nevada on September 24. The 1.7 million square foot plant sits next to Gigafactory Nevada’s 4680 cell lines and is designed for 50,000 trucks a year.

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Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

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Credit: Grok

Tesla has expanded Grok from an in-car chatbot into a hands-free work assistant. On September 22, Tesla officially launched Grok Bot capability, confirming that drivers can now manage email, calendars, files, chats, and tasks by voice and then hand more ambitious errands to the AI-fueled productivity cheat code.

Grok itself is built by xAI. The new car features split into two layers: Connectors link Grok to outside accounts. Grok Bot, currently limited to SuperGrok Heavy subscribers, can complete multi-step tasks such as placing a usual coffee order, booking a reservation, or scheduling an appointment. It truly puts the driver in a nearly complete hands-free driving and productivity setting, with ironically the only task truly requiring your hands being to touch the “Start Self-Driving” button.

We were granted access to Grok Bot’s Tesla integration a few weeks back, and we’ve been able to do a handful of things with it. On a handful of occasions, we’ve used it to order food and have it ready for pickup slightly later into the evening; we’ve managed to pick up groceries after a day of errands with Grok Bot, and outside of the car, it’s helped with budgeting and even my fantasy football draft.

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Tesla shows another way to utilize it: in their demo, a driver says “Hey Grok,” asks the assistant to check an inbox, and hears that a message concerns a weekend reservation. Grok then scans the calendar, reports no conflicts, and confirms the Tahoe trip is clear. It can also add check-in details to a road-trip itinerary. The point is not novelty chat. It is keeping eyes on the road, or on Full Self-Driving, while the car handles the paperwork of a trip:

This Grok rollout is not a gadget add-on as much as it is Tesla’s thesis in software form: the car should stop being a machine you operate and start being a room you occupy.

Connectors and Grok Bot treat the cabin as an office that happens to move, and that has truly been Tesla’s intention for years now. The car has slowly become an extension of a home more than a vehicle. Inbox, calendar, groceries, takeout, and reservations become voice work, not dashboard chores that you need to do before you get in your car.

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Responsibility shifts from the driver to the stack, and as many Tesla owners rely on FSD for travel, Grok Bot now handles the monotony of dinner reservations or appointments.

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X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

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The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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