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Watch: Confirmed fake Tesla Model S “battery fire” video from AXA Insurance

Credit: AGVS / UPSA - Auto Gewerbe Verband Schweiz/YouTube

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There are times when the Tesla news beat comes up with strange stories. Over the years, I’ve covered a number of these, from EV charging stalls being filled with uncooked ground meat to strange attacks on Teslas just because of hatred towards Elon Musk. Even among these, however, the recent “battery fire” demonstration from AXA Insurance is something else — just for how ridiculous it is. 

The premise of AXA Insurance’s test was simple — EV batteries could catch fire in the event of a crash. As noted in my colleague Johnna Crider’s earlier piece, AXA accomplished this by removing the battery in a Tesla Model S sedan and fitting the vehicle with pyrotechnics. This way, the demonstration was “safe” and AXA could be ensured that a “battery fire” would indeed happen. 

The best thing about this whole situation was that AXA flat-out admitted to this. “For safety reasons, it was not possible to ignite a real battery fire at an event with around 500 people, which is why a fire with pyrotechnics was staged,” the insurance provider explained. 

A video of the demonstration has spread online, and without the proper context behind the test, viewers could easily be fooled into thinking that Teslas easily catch fire. In the video, one could see a yellow Model S sedan being launched into a ramp, flipping over, landing on its roof, and bursting into flame. 

https://twitter.com/KiwiEV/status/1564816003611054080?s=20&t=6aW59tRuCaFc16PbvCfn8g

What is interesting in the whole situation was that without the shenanigans pulled by AXA — like removing the battery and loading the car with pyrotechnics — it would have been pretty challenging to demonstrate how a Tesla bursts into flame. Tesla has noted in its 2021 Impact Report that fire incidents are 11x lower for its vehicles than the average in the United States. 

Had AXA actually launched a Tesla Model S with a battery pack, there was a pretty good chance that no fire would have happened. Apart from this, the Model S’ battery pack gives the vehicle a very low center of gravity, so flipping the car would have been a challenge in itself too. Simply put, the Model S sedan could have embarrassed AXA by either refusing to flip or catch fire if it actually had its battery equipped. 

Hence the pyrotechnics. 

One could assume that AXA Insurance knew exactly what it was doing. AXA is a popular insurance provider that covers Teslas, after all, so it seems safe to assume that the company is aware of how rare battery fires really are. AXA claims that it wanted to show how thermal runways can cause fires in an EV, but it ended up demonstrating a fire that is nothing close to a thermal runway in the process. 

This all seems extremely careless for the insurance provider. Tesla, after all, is in the process of forming an assertive legal team designed to protect the company from unfair, damaging efforts. A staged battery fire in a Model S without a battery definitely misrepresents the safety of EVs as a whole, so Tesla may very well have some grounds to file legal action against the insurance provider. And that, in a way, would be just as fun to watch as AXA’s staged Model S “battery fire” video. 

In any case, here is a video of AXA’s “battery fire” demonstration using a Tesla Model S without a battery. 

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https://youtu.be/IRc0Hw2S80A

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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