Ford has announced that it will build a $3.5 billion battery production facility in the Marshall Township of Western Michigan. The plant comes with an agreement Ford recently confirmed with Contemporary Amperex Technology Co., Limited (CATL).
Ford has the ambitious goal of producing 2 million EVs annually by 2026, and a key element to that plan is a rapid expansion of production. Ford started with “Blue Oval City,” a massive new production and office facility in Tennesee, and has since then begun construction of its first battery production location and enormous expansions of existing factories throughout the U.S.
Now, the company has doubled down, constructing yet another battery production facility, this one in Marshall, Michigan, with the help of CATL.
The $3.5 billion 2,000 acre megasite, while not Ford’s first battery plant, is the company’s first try with LFP, or lithium iron phosphate, batteries. Ford CEO Jim Farley states that these batteries are designed to be cheaper, charge faster, and last longer. LFP battery packs have been used by other automakers, including Tesla, to combat supply shortages.
Ford’s LFP battery design comes from a collaboration with CATL, who will also be helping the company start the Marshall plant as it comes online in 2026.
- Charles Poon, Director, Electrified Systems Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery, while Anand Sankaran, Director, Ford Ion Park, Ford Motor Company, holds a nickel cobalt manganese (NCM) battery. Ford currently uses NCM in its electric vehicles, and will add LFP to its lineup beginning later this year to help it produce more EVs and make them more accessible and affordable for customers.
- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, speaks at Ford Ion Park in Romulus, Mich., on Monday, Feb. 13, 2023, ahead of an announcement where Ford detailed plans to be the first automaker to commit to build both nickel cobalt manganese (NCM) and lithium iron phosphate (LFP) batteries in the U.S.
- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery during a presentation on Monday, Feb. 13, 2023 at Ford Ion Park in Romulus, Mich. Ford is investing $3.5 billion in the countryÕs first automaker-backed LFP battery plant, offering customers a second battery technology within FordÕs electric vehicle lineup.
Thus far, no Ford EVs currently employ LFP batteries, instead opting for more energy-dense and expensive chemistries. However, that will be changing. This spring, the Ford Mustang Mach-E will be the first Ford EV with the option of LFP battery cells, with more vehicles receiving the same treatment shortly. Ford did not announce how this change will affect the pricing of the Mach-E.
To help fund the plant, the Michigan Strategic Fund announced that it would contribute $210 million on top of funds made available through the Inflation Reduction Act. With the massive stockpile of IRA funds, the Feds are poised to pay anywhere in the range of between $20 and $50 per kWh produced domestically to help with initial production costs. However, that number is highly dependent on material sourcing, operation size, and other factors.
While the project is undoubtedly a great aid to Ford in its mission to electrify its product lineup, it is even better news for Mashall, Michigan, which over the past decade has lost just over 2,000 jobs, according to the “Choose Marshall” organization. With Ford’s infusion of 2,500 new jobs, the entire region is poised to rebound and will likely result in higher standards of living across the board.
Along with nine other new production facilities, Ford is headed toward hitting its 2 million EV run rate and is poised to maintain its position as the second-largest EV brand in the United States. Though, with an equally massive investment being made by General Motors, Stellantis, and others, there is no lack of competition for EV supremacy in the country. Hopefully, more automakers will choose, as Ford has, to invest in the U.S. and work towards growing the number of EVs available for everyone who lives here.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla FSD mocks BMW human driver: Saves pedestrian from near miss
Tesla FSD anticipated a BMW driver’s lane drift before the human behind the wheel could react.
A video posted to r/TeslaFSD this week put a sharp spotlight on Tesla’s Full Self-Driving (FSD) software being able to react to pedestrian intent than an actual human driver behind the wheel. In the Reddit clip, a BMW driver can be seen rolling through a neighborhood street completely unaware of a pedestrian stepping in to cross. At the same time, a Tesla driving on FSD had already begun slowing down before the pedestrian even began their attempt to cross the street The BMW kept moving, prompting the pedestrian to hop back, while the Tesla came to a stop and provide right-of-way for the human to safely cross.
That gap between what the BMW driver saw and what FSD had already processed is the story. Tesla FSD wasn’t reacting to a person in the street, rather it was reading the signals that a person was about to enter it based on the pedestrian’s movement, trajectory, and their trajectory to telegraph intent.
Tesla’s FSD is now built on an end-to-end neural network trained on billions of real-world miles, learning to interpret subtle human behavioral cues the same way an experienced human driver does instinctively. The difference is consistency. A human driver distracted for two seconds misses what FSD does not.
Tesla sues California DMV over Autopilot and FSD advertising ruling
Reddit commenters in the thread were blunt about the BMW driver’s failure, with several pointing out that the pedestrian was visible well before the crossing. One response put it plainly that the car on FSD saw the situation developing before the human in the other car had registered there was a situation at all.
Tesla has published data showing FSD (Supervised) is 54% safer than a human driver, accumulated across billions of miles driven on the system. Elon Musk has said FSD v14 will outperform human drivers by a factor of two to three, and that v15 has “a shot” at a 10x improvement. Pedestrian safety is where the stakes are highest, and where intent prediction closes the gap fastest. At 30 mph, a car covers roughly 44 feet per second. An extra second of awareness from reading a person’s body language rather than waiting for them to step out is often the difference between a near miss and a fatality.
Video and community discussion: r/TeslaFSD on Reddit
FSD saves man from becoming a pancake. BMW driver nearly flattens him.
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u/Qwertygolol in
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Tesla Robotaxi gets a small but significant change
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
Last week in downtown Austin, sharp-eyed observers spotted a subtle but telling evolution on the Cybercab: a new “ROBOTAXI” logo graphic now graces the vehicle’s doors at Tesla’s Autonomy Popup.
What looks at first glance like a minor stylistic choice is, in fact, a deliberate rebranding move that hints at how the company envisions its robotaxi fleet fitting into everyday life.
The updated lettering is bold, graffiti-inspired, and unapologetically street-smart. Rendered in black with dripping white accents and a glowing yellow outline, the font evokes urban energy and playful irreverence.
Live From Downtown Austin:
Tesla Cybercab with new logo Graphic at their Autonomy Popup pic.twitter.com/MTTb9KDr3b
— David Moss (@DavidMoss) March 13, 2026
Gone is the sleek, minimalist typography that defined earlier Cybercab prototypes. In its place is something more human, almost rebellious.
The new logo pops against the Cybercab’s smooth, metallic body, turning the autonomous pod into a rolling piece of public art rather than just another futuristic taxi.
Designers know that fonts are silent brand ambassadors. They shape perception before a single ride is taken. Tesla’s classic sans-serif aesthetic screams precision engineering and Silicon Valley cool.
The new Robotaxi script leans into accessibility and fun, suggesting the vehicle is approachable, not intimidating. For a product meant to ferry strangers through city streets 24/7, that matters. It signals that the robotaxi isn’t reserved for tech elites; it’s for everyone.
Tesla Cybercab spotted next to Model Y shows size comparison
The timing is no accident. With regulatory approvals for unsupervised autonomy advancing and Tesla preparing to scale Cybercab production, the company is shifting from prototype showcase to fleet deployment.
A fresh logo helps differentiate the vehicles visually in dense urban environments—crucial for rider recognition and brand recall. It also aligns with Elon Musk’s long-standing ethos: make the future feel exciting, not sterile.
Small changes like this often foreshadow a larger strategy. Tesla has always obsessed over details—door handles, screen interfaces, even the curvature of a steering wheel.
Updating the Robotaxi font reflects the same meticulous care now applied to consumer-facing autonomy. It’s not just paint on metal; it’s a statement that the ride of the future should feel personal, memorable, and undeniably cool.
In an industry racing toward self-driving fleets, Tesla’s willingness to evolve even the smallest visual cues shows confidence. A font won’t launch the robotaxi network, but it might just help millions climb aboard with a smile.
News
Tesla makes latest announcement on Model S and Model X
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
Tesla has officially begun winding down production of its flagship Model S and Model X in the United States, notifying owners via email that the long-running models will soon reach the end of the line.
The email, sent to U.S. customers on March 27, opens with gratitude. “Model S and Model X marked the beginning of the world’s transition to electric transportation,” it reads. “These vehicles also made it possible for Tesla to develop the technology that would move our world toward autonomy.”
It then delivers the news directly: “As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to bring home a new Model S or Model X, order yours soon from our limited inventory.”
Tesla just sent out a new email thanking Model S/X owners.
“These vehicles made it possible for Tesla to develop the technology that would move our world toward autonomy. As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to… pic.twitter.com/IeUhZ3iDnX
— Sawyer Merritt (@SawyerMerritt) March 27, 2026
The message closes with a simple thank-you: “Thank you for being part of our journey.”
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
The move frees factory floor space at Fremont, California, for next-generation manufacturing, including Optimus humanoid robots and the upcoming Robotaxi platform.
Introduced in 2012 and 2015, respectively, the Model S and Model X were Tesla’s original halo cars. They proved EVs could outperform gasoline luxury vehicles in acceleration, range, and tech features while pioneering over-the-air updates and early autonomy hardware.
Although they never matched the volume of the Model 3 and Model Y, their engineering breakthroughs laid the foundation for the company’s current lineup and full self-driving development.
Early adopters highlighted how the cars convinced them to invest in Tesla stock and the EV movement. Some U.S. owners who had not yet received the note voiced mild frustration, and international customers confirmed the outreach remains U.S.-only for now.
Tesla has not detailed an exact final production date beyond the Q2 2026 target or confirmed immediate replacements. Speculation continues about a possible Cybertruck-derived SUV, but the company’s public focus has shifted squarely to autonomy and robotics.
For buyers still interested in the S or X, the window is closing. Inventory is described as limited, and Tesla’s Korean division has already set a March 31 cutoff for new orders in that market. The email serves as both a farewell and final sales push, an elegant close to a chapter that helped define modern electric driving.


