Ford has announced that it will build a $3.5 billion battery production facility in the Marshall Township of Western Michigan. The plant comes with an agreement Ford recently confirmed with Contemporary Amperex Technology Co., Limited (CATL).
Ford has the ambitious goal of producing 2 million EVs annually by 2026, and a key element to that plan is a rapid expansion of production. Ford started with “Blue Oval City,” a massive new production and office facility in Tennesee, and has since then begun construction of its first battery production location and enormous expansions of existing factories throughout the U.S.
Now, the company has doubled down, constructing yet another battery production facility, this one in Marshall, Michigan, with the help of CATL.
The $3.5 billion 2,000 acre megasite, while not Ford’s first battery plant, is the company’s first try with LFP, or lithium iron phosphate, batteries. Ford CEO Jim Farley states that these batteries are designed to be cheaper, charge faster, and last longer. LFP battery packs have been used by other automakers, including Tesla, to combat supply shortages.
Ford’s LFP battery design comes from a collaboration with CATL, who will also be helping the company start the Marshall plant as it comes online in 2026.
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- Charles Poon, Director, Electrified Systems Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery, while Anand Sankaran, Director, Ford Ion Park, Ford Motor Company, holds a nickel cobalt manganese (NCM) battery. Ford currently uses NCM in its electric vehicles, and will add LFP to its lineup beginning later this year to help it produce more EVs and make them more accessible and affordable for customers.
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- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, speaks at Ford Ion Park in Romulus, Mich., on Monday, Feb. 13, 2023, ahead of an announcement where Ford detailed plans to be the first automaker to commit to build both nickel cobalt manganese (NCM) and lithium iron phosphate (LFP) batteries in the U.S.
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- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery during a presentation on Monday, Feb. 13, 2023 at Ford Ion Park in Romulus, Mich. Ford is investing $3.5 billion in the countryÕs first automaker-backed LFP battery plant, offering customers a second battery technology within FordÕs electric vehicle lineup.
Thus far, no Ford EVs currently employ LFP batteries, instead opting for more energy-dense and expensive chemistries. However, that will be changing. This spring, the Ford Mustang Mach-E will be the first Ford EV with the option of LFP battery cells, with more vehicles receiving the same treatment shortly. Ford did not announce how this change will affect the pricing of the Mach-E.
To help fund the plant, the Michigan Strategic Fund announced that it would contribute $210 million on top of funds made available through the Inflation Reduction Act. With the massive stockpile of IRA funds, the Feds are poised to pay anywhere in the range of between $20 and $50 per kWh produced domestically to help with initial production costs. However, that number is highly dependent on material sourcing, operation size, and other factors.
While the project is undoubtedly a great aid to Ford in its mission to electrify its product lineup, it is even better news for Mashall, Michigan, which over the past decade has lost just over 2,000 jobs, according to the “Choose Marshall” organization. With Ford’s infusion of 2,500 new jobs, the entire region is poised to rebound and will likely result in higher standards of living across the board.
Along with nine other new production facilities, Ford is headed toward hitting its 2 million EV run rate and is poised to maintain its position as the second-largest EV brand in the United States. Though, with an equally massive investment being made by General Motors, Stellantis, and others, there is no lack of competition for EV supremacy in the country. Hopefully, more automakers will choose, as Ford has, to invest in the U.S. and work towards growing the number of EVs available for everyone who lives here.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
