Ford has announced that it will build a $3.5 billion battery production facility in the Marshall Township of Western Michigan. The plant comes with an agreement Ford recently confirmed with Contemporary Amperex Technology Co., Limited (CATL).
Ford has the ambitious goal of producing 2 million EVs annually by 2026, and a key element to that plan is a rapid expansion of production. Ford started with “Blue Oval City,” a massive new production and office facility in Tennesee, and has since then begun construction of its first battery production location and enormous expansions of existing factories throughout the U.S.
Now, the company has doubled down, constructing yet another battery production facility, this one in Marshall, Michigan, with the help of CATL.
The $3.5 billion 2,000 acre megasite, while not Ford’s first battery plant, is the company’s first try with LFP, or lithium iron phosphate, batteries. Ford CEO Jim Farley states that these batteries are designed to be cheaper, charge faster, and last longer. LFP battery packs have been used by other automakers, including Tesla, to combat supply shortages.
Ford’s LFP battery design comes from a collaboration with CATL, who will also be helping the company start the Marshall plant as it comes online in 2026.
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- Charles Poon, Director, Electrified Systems Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery, while Anand Sankaran, Director, Ford Ion Park, Ford Motor Company, holds a nickel cobalt manganese (NCM) battery. Ford currently uses NCM in its electric vehicles, and will add LFP to its lineup beginning later this year to help it produce more EVs and make them more accessible and affordable for customers.
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- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, speaks at Ford Ion Park in Romulus, Mich., on Monday, Feb. 13, 2023, ahead of an announcement where Ford detailed plans to be the first automaker to commit to build both nickel cobalt manganese (NCM) and lithium iron phosphate (LFP) batteries in the U.S.
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- Ted Miller, Manager, Ford Battery Cell Research and Advanced Engineering, Ford Motor Company, holds a lithium iron phosphate (LFP) battery during a presentation on Monday, Feb. 13, 2023 at Ford Ion Park in Romulus, Mich. Ford is investing $3.5 billion in the countryÕs first automaker-backed LFP battery plant, offering customers a second battery technology within FordÕs electric vehicle lineup.
Thus far, no Ford EVs currently employ LFP batteries, instead opting for more energy-dense and expensive chemistries. However, that will be changing. This spring, the Ford Mustang Mach-E will be the first Ford EV with the option of LFP battery cells, with more vehicles receiving the same treatment shortly. Ford did not announce how this change will affect the pricing of the Mach-E.
To help fund the plant, the Michigan Strategic Fund announced that it would contribute $210 million on top of funds made available through the Inflation Reduction Act. With the massive stockpile of IRA funds, the Feds are poised to pay anywhere in the range of between $20 and $50 per kWh produced domestically to help with initial production costs. However, that number is highly dependent on material sourcing, operation size, and other factors.
While the project is undoubtedly a great aid to Ford in its mission to electrify its product lineup, it is even better news for Mashall, Michigan, which over the past decade has lost just over 2,000 jobs, according to the “Choose Marshall” organization. With Ford’s infusion of 2,500 new jobs, the entire region is poised to rebound and will likely result in higher standards of living across the board.
Along with nine other new production facilities, Ford is headed toward hitting its 2 million EV run rate and is poised to maintain its position as the second-largest EV brand in the United States. Though, with an equally massive investment being made by General Motors, Stellantis, and others, there is no lack of competition for EV supremacy in the country. Hopefully, more automakers will choose, as Ford has, to invest in the U.S. and work towards growing the number of EVs available for everyone who lives here.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla creates clever solution to simplify and improve its Service
Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.
Tesla has created a clever solution to simplify and improve its Service. Tesla performs most of the services that are needed on its vehicles at its company-owned Service Centers.
However, service has been a weak point of the company, as some regions have fewer Service Centers than others. This can cause long wait times for Tesla owners in some parts of the country.
There are also instances where customers do not agree with what Tesla is saying about their vehicle. In fact, one instance that revealed this new change Tesla is making to its Service was precisely that.
One owner posted on X that his vehicle’s battery seal had failed after a recall was issued. Tesla insurance and Tesla Service both did not assist, and it took CEO Elon Musk stepping in to get the issue resolved:
Will investigate
— Elon Musk (@elonmusk) August 7, 2025
Another owner suggested there should be a more streamlined communications process between the customer and the Service Center, a solution that has been missing.
Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.
Elon Musk wants Tesla Service to fix two-thirds of cars in the same day
Jegannathan said that Tesla has started to share local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.
It is available in a handful of locations already, and Jegannathan said that once abuse guardrails are built, this will expand to all locations:
In few service locations, started to share local and regional leader contact information via service in-take in mobile in-app messages so customers can reach out via phone when they disagree with initial diagnostic/warranty/changes in estimates. (Once we build guardrails from…
— Raj Jegannathan (@r_jegaa) August 7, 2025
This would be a major improvement in the Service portion of Tesla’s business. There are common disagreements between Service and customers, specifically when Service’s suggestions don’t align with the customer’s beliefs.
When it comes to things like a warranty claim, these issues are not really up for interpretation. Instead, the repairs should be made. If there is a misunderstanding on Service’s side, a simple message from the customer could have resolved the issue. That’s basically what happened here.
Investor's Corner
Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’
He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.
Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”
That phrase could be used for both the company’s status and the world in general.
Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.
He describes the global shift that will occur over the next few years:
“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”
The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.
Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:
“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”
Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.
Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter
He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.
Elon Musk
Tesla expands Robotaxi program in Austin to new riders
Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.
Tesla is expanding its Robotaxi program in Austin, Texas, as several people have received invitations to participate and take rides.
Tesla first launched the Robotaxi platform on June 22. It invited a handful of people to participate in the first-ever public rides. We were lucky enough to get an invitation, and our permissions have been expanded in the Bay Area pilot program as well.
The group was small and consisted of big names in the Tesla community. It expanded and is continuing to offer these exclusive invitations to notable members of the Tesla community.
There have been fewer than five subsequent invitations after the first group’s were sent in late June:
I’m so stoked!! LFG 🙌🏽🙌🏽 @Tesla @Tesla_AI @robotaxi @elonmusk pic.twitter.com/F4chRhMjc9
— Arash (@MinimalDuck) August 7, 2025
I finally got it, guys!! 💯🙌 @robotaxi early access invite 🤠
Wait, does it mean I have to be 65 or wait another 65 years? 😎 pic.twitter.com/yAVPHXISY6
— JeebsTX 🇺🇸 (@JeebsTX) August 7, 2025
Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.
Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition
“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.
Eventually, the Robotaxi platform will not require an invite, and it will operate without geofences. Musk believes Tesla can get there within three or six months, and plans to have at least half of the U.S. population with access to a Robotaxi by the end of the year:
🚨Tesla plans to offer driverless Robotaxi rides to half the U.S. population by the end of the year, Musk says https://t.co/xEDoTF6fIt
— TESLARATI (@Teslarati) July 23, 2025
“I think we will probably have autonomous ride-hailing in probably half the population of the U.S. by the end of the year. That’s at least our goal, subject to regulatory approvals. I think we will technically be able to do it. Assuming we have regulatory approvals, it’s probably addressing half the population of the U.S. by the end of the year.”
Tesla plans to have regulatory approval in Nevada, Arizona, and Florida sooner than in other states.
Tesla creates clever solution to simplify and improve its Service
Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’
Tesla expands Robotaxi program in Austin to new riders
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