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Ford used Alaska’s trickiest terrain to test the F-150 Lightning’s all-season capability
Ford is preparing for the first deliveries of its all-electric pickup the F-150 Lightning this Spring. As Ford moves closer to bringing the electric version of its popular pickup series to market, the company has been assessing the vehicle’s performance in some of the most challenging settings, ensuring customers will enjoy the top-notch capabilities the F-series has offered for decades. The F-150 Lightning spent two weeks with Ford engineers in Alaska, providing the vehicle with some of its toughest and trickiest tests to date.
Ford, which saw an over 55 percent increase in electric vehicle sales in February, took its new all-electric pickup to the coldest portions of the frozen Alaskan tundra, assessing the pickup’s performance on low-traction surfaces like snow and ice. The environment also provided another challenge: extremely cold temperatures, which are not always friendly to electric powertrains.
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- Preproduction model with optional equipment driven under test conditions. Professional driver on closed course. Do not attempt. 2022 Ford F-150 Lightning production begins spring 2022.
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- Preproduction model with optional equipment driven under test conditions. Professional driver on closed course. Do not attempt. 2022 Ford F-150 Lightning production begins spring 2022.
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- Preproduction model with optional equipment driven under test conditions. Professional driver on closed course. Do not attempt. 2022 Ford F-150 Lightning production begins spring 2022.
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- Preproduction model with optional equipment driven under test conditions. Professional driver on closed course. Do not attempt. 2022 Ford F-150 Lightning production begins spring 2022.
“Alaska provides us the extremely cold temperatures, snow and ice-covered surfaces that we need to push the F-150 Lightning in this type of testing, which is really focused on dialing-in how the truck delivers its power to the ground on slippery surfaces,” Cameron Dillon, an F-150 Lightning powertrain engineer, said. “Customers may not regularly see minus 30-degree mornings like we are seeing here, but they will see winter cold, snow, and icy roads, and they should feel confident their F-150 Lightning is ready for all of it.”
“Alaska provides us the extremely cold temperatures, snow and ice-covered surfaces that we need to push the F-150 Lightning in this type of testing, which is really focused on dialing-in how the truck delivers its power to the ground on slippery surfaces,” Cameron Dillon, an F-150 Lightning powertrain engineer, said. “Customers may not regularly see minus 30-degree mornings like we are seeing here, but they will see winter cold, snow, and icy roads, and they should feel confident their F-150 Lightning is ready for all of it.”
Ford says it performed low-mu testing, an evaluation of an all-electric powertrain and how it adjusts power delivery to the wheels on low-traction surfaces. Snow, ice, and cold temperatures all contribute to the removal of traction from normal driving surfaces like concrete and asphalt. Alaska was an ideal choice, especially as it offered extreme scenarios of what the truck will see on a daily basis.
Ford took six pre-production units of the F-150 Lightning to Alaska for the testing, it said. It also tested the pickup’s performance on a variety of winter weather conditions, including loose and packed snow, half ice-half concrete, and complete ice. The F-150 Lightning’s ability to sense wheel slip and adjust power to the wheels within the blink of an eye helps improve handling. The advantages are just another feature of electric powertrains, Nick Harris, another F-150 Lightning powertrain engineer, said.
“F-150 Lightning in the snow is a very different ballgame compared to gas vehicles. The responses are extremely quick and the dual motors make it as if you have two engines pumping out power in one vehicle. A lot of our work is to coordinate the two motors to work together to best deliver torque to the ground, so that customers who drive in the snow and ice ultimately feel very confident.”
“F-150 Lightning in the snow is a very different ballgame compared to gas vehicles. The responses are extremely quick and the dual motors make it as if you have two engines pumping out power in one vehicle. A lot of our work is to coordinate the two motors to work together to best deliver torque to the ground, so that customers who drive in the snow and ice ultimately feel very confident.”
The electric F-150 Lightning has six standard benefits that all can be attributed to the use of an electric powertrain, rather than a gas-powered one:
- Standard dual motors front and rear
- Standard always-on 4×4
- Quick torque delivery
- Standard electronic-locking rear differential
- Selectable drive modes
- Low center of gravity for even more confident handling
Ford also can adjust the calibration to help make quick adjustments to the vehicle, making testing more efficient. While the team spent just two weeks in Alaska’s extreme conditions, Ford says the F-150 Lightning Powertrain team also dedicated numerous testing sessions in Michigan’s Upper Peninsula, Borrego Springs, Johnson Valley, and at Ford’s Michigan Proving Grounds near Romeo.
The F-150 Lightning will begin customer deliveries this Spring. Ford recently split its EV and combustion engine operations into two “divisions.” The electric side is known as Model e, while combustion engine projects will fall under the Ford Blue division.
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News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
