News
Who will forego owning a car when Tesla’s ride-sharing service becomes available?
Picture this: no car payment, no car insurance, no circling the block looking for parking and no depreciation. Foregoing car ownership sounds pretty great. Why is it then that so many Americans insist on having a car? Simply stated: freedom.
Somewhere after the years of public transit, biking many miles or begging your parents for a ride, most of us got our own set of wheels. For some of us, it came in the form of a $900 death trap of a car that shook violently above 55 miles per hour. For others, an uncool but reliable toaster of a car. The car world as we have known it has always meant that unless you live and work in a major city with great public transportation, a personally owned vehicle is about the only convenient way to travel from point A to point B on a regular basis. This is especially true for families. If you’ve never been on a bus or subway with a baby in a stroller, spare yourself the circus. It’s also true depending on exactly which neighborhood you live in, even if you are in a major city. Taxicabs, where available, are far more convenient than public transportation, but certainly aren’t widely available outside of the most densely populated metro areas and at least to me, have always been cost prohibitive to use for any more than a special occasion. To reiterate the point, we all like freedom. And convenience. We like to go where we want to when we want to, without standing on a bus or watching a train timetable.
Ride-sharing services such as Lyft and Uber have upended the traditional taxicab model and, in many markets, undercut the price while providing a superior service. I certainly enjoyed riding in a flawlessly clean Kia Optima Hybrid Saturday night with a chatty and friendly driver far more than the high mileage, stale smelling, yellow Crown Vics that pass as taxis in Philly. The before and after experience are far better as well. Smart phone apps tell you who will be picking you up, in which kind of car, and exactly how far away they are. Cabs still require being flagged down and the joke’s on you when the 5th one passes you by with the “vacant” indicator light in use but passengers in the rear. Afterwards, you get notified that your credit card was charged in some amount that you had already been prepared for. In a taxi, you either pull out cash when you see the ever-surprising sum due or watch the driver give you an attitude for using their in-car credit card machine.
Trends are already developing among young adults to move into thriving urban areas, work nearby and pass up owning their own wheels. A lot of reasons contribute but the ease of using ride-sharing services is certainly one of them. What I’d like to explore here is whether or not this trend will grow – both among young adults as well as others – as autonomous vehicles come to market and bring with them the possibility that ride-sharing services will be even more common and affordable. I offer below a few categories of people and my assessment on whether or not they may give up a car in favor of autonomous vehicle ride-sharing.
TARGET: YOUNG, SINGLE, URBAN DWELLER. ANSWER: YES.
These folks are already the group that are giving up cars today, so surely they’ll continue to do so when that option becomes cheaper and even more widely available.
TARGET: YOUNG, SINGLE, ANYWHERE ELSE DWELLER; ANSWER: PROBABLY.
These folks will share many of attributes of those who forego car ownership today. They will, on average, have student loan debt to tackle and plenty of familiarity with smart phones.
TARGET: TWO ADULT HOUSEHOLD WITH NO KIDS. ANSWER: MAYBE.
This group of folks may be willing to forego one car in the household. Depending on their age and familiarity with today’s ride-sharing offerings, they could be the perfect target to give up one car. This demographic is the one I belong to. Having jobs in opposite directions makes owning two cars the most convenient option, but outside of the work commute, the second car never moves.
TARGET: TWO PARENT FAMILY. ANSWER: PROBABLY NOT.
Children are required to ride in car seats for quite a few years these days. For that reason alone, I would imagine ride-sharing to be more trouble than it’s worth. If, like the two-adult household with no kids one car is solely used as a commuter, that one could probably be given up. But the way I understand today’s modern family to work, either parent has to be ready to spring into action with little notice if daycare gets shut down due to snow or Junior gets sick in school.
TARGET: MATURE ADULTS. ANSWER: HOPEFULLY.
This is where I’d really like to see ride-sharing take off. If you are fortunate enough to make it to old age, your eyes or reflexes may not join you in their youthful form. The mature adults I’ve been close with have all wanted to continue driving beyond the point that in their individual circumstances, was probably wise. I get it. Freedom. When you’re a feisty octogenarian with an old habit of going to the grocery store daily (a holdover for the decades when you hid your smoking habit from everyone) it must be impossible to imagine yourself sans keys. If we can invent these cars, surely we can also invent easy ways of calling one up for a customer who isn’t particularly interested in owning or operating a smart device. (A telephone dialing service, perhaps – especially helpful for those with vision problems.)
AS FOR ME?
I just got done telling my better half that due to his short commute and our never using our second car outside of the work day, we could easily ditch car number two and have him Uber to work. The conversation was short-lived, as I have the longer commute and he has no interest in handing over the Model S fob to me on a permanent basis. In theory though, might it work? Yes. Would I end up doing it? Probably no. I’d be more inclined to owning an autonomous Tesla and letting it work for me such that the overall cost of owning and operating it was comparable to using a ride-sharing service in place of owning one.
The why is simple: freedom.
Elon Musk
Elon Musk updates the SpaceX timeline for Mars
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk
Elon Musk responds to Volvo’s latest LiDAR decision
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?


