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Who will forego owning a car when Tesla’s ride-sharing service becomes available?
Picture this: no car payment, no car insurance, no circling the block looking for parking and no depreciation. Foregoing car ownership sounds pretty great. Why is it then that so many Americans insist on having a car? Simply stated: freedom.
Somewhere after the years of public transit, biking many miles or begging your parents for a ride, most of us got our own set of wheels. For some of us, it came in the form of a $900 death trap of a car that shook violently above 55 miles per hour. For others, an uncool but reliable toaster of a car. The car world as we have known it has always meant that unless you live and work in a major city with great public transportation, a personally owned vehicle is about the only convenient way to travel from point A to point B on a regular basis. This is especially true for families. If you’ve never been on a bus or subway with a baby in a stroller, spare yourself the circus. It’s also true depending on exactly which neighborhood you live in, even if you are in a major city. Taxicabs, where available, are far more convenient than public transportation, but certainly aren’t widely available outside of the most densely populated metro areas and at least to me, have always been cost prohibitive to use for any more than a special occasion. To reiterate the point, we all like freedom. And convenience. We like to go where we want to when we want to, without standing on a bus or watching a train timetable.
Ride-sharing services such as Lyft and Uber have upended the traditional taxicab model and, in many markets, undercut the price while providing a superior service. I certainly enjoyed riding in a flawlessly clean Kia Optima Hybrid Saturday night with a chatty and friendly driver far more than the high mileage, stale smelling, yellow Crown Vics that pass as taxis in Philly. The before and after experience are far better as well. Smart phone apps tell you who will be picking you up, in which kind of car, and exactly how far away they are. Cabs still require being flagged down and the joke’s on you when the 5th one passes you by with the “vacant” indicator light in use but passengers in the rear. Afterwards, you get notified that your credit card was charged in some amount that you had already been prepared for. In a taxi, you either pull out cash when you see the ever-surprising sum due or watch the driver give you an attitude for using their in-car credit card machine.
Trends are already developing among young adults to move into thriving urban areas, work nearby and pass up owning their own wheels. A lot of reasons contribute but the ease of using ride-sharing services is certainly one of them. What I’d like to explore here is whether or not this trend will grow – both among young adults as well as others – as autonomous vehicles come to market and bring with them the possibility that ride-sharing services will be even more common and affordable. I offer below a few categories of people and my assessment on whether or not they may give up a car in favor of autonomous vehicle ride-sharing.
TARGET: YOUNG, SINGLE, URBAN DWELLER. ANSWER: YES.
These folks are already the group that are giving up cars today, so surely they’ll continue to do so when that option becomes cheaper and even more widely available.
TARGET: YOUNG, SINGLE, ANYWHERE ELSE DWELLER; ANSWER: PROBABLY.
These folks will share many of attributes of those who forego car ownership today. They will, on average, have student loan debt to tackle and plenty of familiarity with smart phones.
TARGET: TWO ADULT HOUSEHOLD WITH NO KIDS. ANSWER: MAYBE.
This group of folks may be willing to forego one car in the household. Depending on their age and familiarity with today’s ride-sharing offerings, they could be the perfect target to give up one car. This demographic is the one I belong to. Having jobs in opposite directions makes owning two cars the most convenient option, but outside of the work commute, the second car never moves.
TARGET: TWO PARENT FAMILY. ANSWER: PROBABLY NOT.
Children are required to ride in car seats for quite a few years these days. For that reason alone, I would imagine ride-sharing to be more trouble than it’s worth. If, like the two-adult household with no kids one car is solely used as a commuter, that one could probably be given up. But the way I understand today’s modern family to work, either parent has to be ready to spring into action with little notice if daycare gets shut down due to snow or Junior gets sick in school.
TARGET: MATURE ADULTS. ANSWER: HOPEFULLY.
This is where I’d really like to see ride-sharing take off. If you are fortunate enough to make it to old age, your eyes or reflexes may not join you in their youthful form. The mature adults I’ve been close with have all wanted to continue driving beyond the point that in their individual circumstances, was probably wise. I get it. Freedom. When you’re a feisty octogenarian with an old habit of going to the grocery store daily (a holdover for the decades when you hid your smoking habit from everyone) it must be impossible to imagine yourself sans keys. If we can invent these cars, surely we can also invent easy ways of calling one up for a customer who isn’t particularly interested in owning or operating a smart device. (A telephone dialing service, perhaps – especially helpful for those with vision problems.)
AS FOR ME?
I just got done telling my better half that due to his short commute and our never using our second car outside of the work day, we could easily ditch car number two and have him Uber to work. The conversation was short-lived, as I have the longer commute and he has no interest in handing over the Model S fob to me on a permanent basis. In theory though, might it work? Yes. Would I end up doing it? Probably no. I’d be more inclined to owning an autonomous Tesla and letting it work for me such that the overall cost of owning and operating it was comparable to using a ride-sharing service in place of owning one.
The why is simple: freedom.
Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
