Former Tesla 4680 battery cell production engineer James Herbermann has been named Vice President of Manufacturing at the American Battery Factory (ABF).
“James brings to American Battery Factory incredible perspective and front row experiences in evolving battery cell technology and is the perfect complement to our team as we begin our journey to develop a domestic battery manufacturing ecosystem that will make energy independence and renewable energy a reality for the United States,” ABF CEO and President Paul Charles said. “As we lay the foundation for our factory network, I am confident James’ cross-functional leadership will not only enhance the efficiency of ABF’s modular approach to manufacturing, but it will also propel our unwavering quest to develop the longest-lasting LFP prismatic battery cells on the market.”
James Herbermann, formerly with Tesla, joins American Battery Factory as its new Vice President of Manufacturing.
ABF is working to develop the United States’ first network of Lithium-Iron Phosphate, or LFP, battery cell gigafactories. The LFP cell is a major part of many automakers’ plans for future electric vehicles as more cell chemistries are being utilized to combat excessive demand. Tesla, for example, started transitioning its Standard Range trim levels to LFP batteries last year. The automaker confirmed that it would utilize the cell chemistry in lower range vehicle as they are less expensive and have longer lifespans. They do have their disadvantages, especially in terms of energy density, which means less power and range with EVs that utilize these packs. They are also more likely to be affected by adverse weather conditions, especially in colder climates.
CEO Elon Musk has said in the past that LFP packs want to be charged to 100 percent, as opposed to nickel-based packs that prefer a 90 percent state of charge.
Tesla is just one of the companies working to use LFP cells. Rivian, Ford, and Volkswagen are also utilizing the cell chemistry for some of their vehicles. Therefore, the need to produce more cells to provide automakers and customers with suitable options is definitely a work in progress.
Tesla (TSLA) Q1 2022 earnings results: Another beat with 19% operating profit and margin
ABF is working to eliminate LFP shortages with a series of production plants across the U.S., and the company is looking for Herbermann to lead and support all aspects of its manufacturing and production operations. Prior to ABF, Herbermann worked at Tesla to lead the development and scaling of its new battery electrode processes in Austin from the pilot program to a full-scale production process. He was a direct piece of Tesla’s commercialization of the 4680 cells, which has been installed in early builds of the Model Y from the new Austin factory. Additionally, Herbermann has developed “novel Sodium Titanium Phosphate; F1 racing Li-Ion cells; Aquion Hybrid Ion (AHI®); Duracell Ultra®; Comfort Plus® modular carpet tiles; and ZIP Wall® sheathing,” a press release from ABF said.
“I am inspired by ABF’s mission to develop a domestic supply chain for LFP batteries, especially in light of the pandemic’s crippling effect on availability and our country’s glaring void in battery cell manufacturing,” Herbermann said about his new role. “With its strategic approach of constructing a network of modular rapid construction factories near or onsite at pack integrators and energy solution providers, ABF is on track to solve one of the planet’s most pressing energy needs. I look forward to being a part of this impactful work.”
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Tesla Cybertruck’s newest trim level is nearing its first deliveries just a few months after being offered for an incredible deal.
Back in February, Tesla officially launched a new trim of the Cybertruck, the All-Wheel-Drive, starting at just $59,990. It was a lot of truck for the money, especially considering what it offered the Rear-Wheel-Drive variant for last year, which was a total flop.
The $59,990 price that was offered initially was a deal due to its 325-mile range rating, powered tonneau, three bed outlets, Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-Wire and four-wheel steering, a 6′ x 4′ composite bed, towing capacity of 7,500 pounds, and a powered frunk.
Tesla is now nearing deliveries of this trim, according to watcher Sawyer Merritt, as Tesla has officially started assigning VINs to people who ordered the vehicle initially:
I can confirm that Tesla has officially started assigning VINs to people who initially ordered the $59,990 Cybertruck Dual-Motor AWD, which means first deliveries should start in the coming weeks!
• 325 mile range
• 7,500 lb towing capacity
• 0-60mph: 4.1s
• Bed with… pic.twitter.com/PQwVYbZf6j— Sawyer Merritt (@SawyerMerritt) May 24, 2026
Earlier this month, we reported on units of the trim being spotted outside Gigafactory Texas by Joe Tegtmeyer.
Tesla Giga Texas buzzing as new Cybertruck appears to enter production
This Cybertruck trim was interesting because it was released basically out of nowhere, priced incredibly well, and gathered many orders in a small amount of time. However, CEO Elon Musk noted just days afterward that the vehicle would only be priced at this bargain level for ten days.
Tesla fans were not happy.
Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer.
— Ryan McCaffrey (@DMC_Ryan) February 24, 2026
However, the issues with the pricing strategy have blown over since the February unveiling event, and now that deliveries are near, Tesla fans are anticipating the truck making its way to their driveways soon.
The truck is currently priced at $69,990, and deliveries for new orders are slated for between August and September 2026.
Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla Cybertruck’s newest trim is nearing its first deliveries
Tesla ships new feature that silences neighborhood Supercharger complaints
