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GM has a plan to dethrone Tesla as EV king in North America

(Credit: AutoGuide.com)

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General Motors says it has a plan to dethrone Tesla: the undisputed king of electric vehicles.

GM CEO Mary Barra said in November that the company responsible for the Chevy Volt would build a million EVs in 2025. The question is, how will it get there, and what steps will it take to dethrone Tesla, who produced more than 509,000 EVs in 2020 and delivered 98% of them.

“We are committed to fighting for EV market share until we are number one in North America,” Barra said after detailing the plans for 30 EV models by 2025. The project requires a $27 billion investment from one of the U.S’s most notorious automakers. But in the past, car companies have outlined their plans to beat Tesla, and they’ve continuously fallen short, not accounting for Tesla’s planned growth.

In 2012, GM was the undisputed leader in EVs. The Chevy Volt sold 23,461 units that year. Then Tesla came along with the Model S. Five years later, Tesla had figured out that it could build a mass-market vehicle with the Model 3, proving that it’s not about the number of models. Still, the focus should be on affordability and efficiency. Tesla showed that it had figured out the formula for a fun, fast, efficient, and affordable electric car. It was a riddle that legacy automakers that had the cash and infrastructure to develop hadn’t solved.

Credit: U.S. Department of Energy, Alternative Fuel Vehicle Data Key: Blue: Chevy Volt, Burgundy: Tesla Model S, Purple: Tesla Model X, Royal Blue: Chevy Bolt, Yellow: Tesla Model 3

Despite the Model 3 giving Tesla and its frontman Elon Musk significant production issues, the vehicle has become the most popular EV in the U.S., China, and other territories. Led by the Model 3, Tesla held 58 percent of the U.S. EV market share in 2019, and Financial Post states that the automaker could own as much as 80 percent of the market share for 2020.

GM’s plan is simple: depend on its Ultium battery, which will amplify production and the development new, all-electric models. It plans to decrease the cost of battery production to the $100/kWh threshold, which will activate price parity with gas cars, in three years. It then plans to get that down to $75/kWh in 2025. These projections come from Emmanuel Rosner, an analyst with Deutsche Bank.

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The problem is: Tesla detailed its complete roadmap to decrease the cost of its price per kWh during the company’s Battery Day event in September 2020, and it shows prices as low as $50/kWh.

This brings in significant possibilities for GM moving forward, especially if it can continue to leverage more affordable battery costs past 2025. However, it will need more help beating Tesla, which at this time, analysts see as the leader for the foreseeable future.

A Tesla Model 3 recently battled a Chevy Bolt on a drag race in Moscow. [Credit: KindelTech/YouTube]

“Price is going to be what determines who is the market leader, and Tesla looks set to win on price for the foreseeable future,” Luke Gear, an analyst at IDTechEX, says.

Past the financials, Tesla’s growth, which is fueled by a strict and non-diversified focus on EVs only, gives the company an explicit advantage moving forward. On the other hand, GM has to combat the development of its 30 planned EVs with its existing fleet of gas-powered vehicles. Tesla can continue developing its EVs without any other distractions. Its name and reputation as the leader in the sector will help attract young and fresh engineering talent, especially in software and manufacturing, which are some of the company’s main focuses.

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GM’s goal is considerably lofty, and its words will not win over the Tesla faithful who are critical of the companies who talk a big game but fail to back it up. Many automakers have come along with a plan to disrupt Tesla’s domination in the EV sector, only to figure out that building an effective EV goes past putting a battery pack into a familiar chassis. But even if they don’t become the leader, will it be considered a complete failure?

“If they keep putting out tons of great products…and they take a ton of share from Tesla, are their EV efforts a failure then? I would say no,” David Whiston of Morningstar said.

What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

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Credit: Teslarati

Tesla rolled out Full Self-Driving version 14.2 yesterday to members of the Early Access Program (EAP). Expectations were high, and Tesla surely delivered.

With the rollout of Tesla FSD v14.2, there were major benchmarks for improvement from the v14.1 suite, which spanned across seven improvements. Our final experience with v14.1 was with v14.1.7, and to be honest, things were good, but it felt like there were a handful of regressions from previous iterations.

While there were improvements in brake stabbing and hesitation, we did experience a few small interventions related to navigation and just overall performance. It was nothing major; there were no critical takeovers that required any major publicity, as they were more or less subjective things that I was not particularly comfortable with. Other drivers might have been more relaxed.

With v14.2 hitting our cars yesterday, there were a handful of things we truly noticed in terms of improvement, most notably the lack of brake stabbing and hesitation, a major complaint with v14.1.x.

However, in a 62-minute drive that was fully recorded, there were a lot of positives, and only one true complaint, which was something we haven’t had issues with in the past.

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The Good

Lack of Brake Stabbing and Hesitation

Perhaps the most notable and publicized issue with v14.1.x was the presence of brake stabbing and hesitation. Arriving at intersections was particularly nerve-racking on the previous version simply because of this. At four-way stops, the car would not be assertive enough to take its turn, especially when other vehicles at the same intersection would inch forward or start to move.

This was a major problem.

However, there were no instances of this yesterday on our lengthy drive. It was much more assertive when arriving at these types of scenarios, but was also more patient when FSD knew it was not the car’s turn to proceed.

This improvement was the most noticeable throughout the drive, along with fixes in overall smoothness.

Speed Profiles Seem to Be More Reasonable

There were a handful of FSD v14 users who felt as if the loss of a Max Speed setting was a negative. However, these complaints will, in our opinion, begin to subside, especially as things have seemed to be refined quite nicely with v14.2.

Freeway driving is where this is especially noticeable. If it’s traveling too slow, just switch to a faster profile. If it’s too fast, switch to a slower profile. However, the speeds seem to be much more defined with each Speed Profile, which is something that I really find to be a huge advantage. Previously, you could tell the difference in speeds, but not in driving styles. At times, Standard felt a lot like Hurry. Now, you can clearly tell the difference between the two.

It seems as if Tesla made a goal that drivers should be able to tell which Speed Profile is active if it was not shown on the screen. With v14.1.x, this was not necessarily something that could be done. With v14.2, if someone tested me on which Speed Profile was being used, I’m fairly certain I could pick each one.

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Better Overall Operation

I felt, at times, especially with v14.1.7, there were some jerky movements. Nothing that was super alarming, but there were times when things just felt a little more finicky than others.

v14.2 feels much smoother overall, with really great decision-making, lane changes that feel second nature, and a great speed of travel. It was a very comfortable ride.

The Bad

Parking

It feels as if there was a slight regression in parking quality, as both times v14.2 pulled into parking spots, I would have felt compelled to adjust manually if I were staying at my destinations. For the sake of testing, at my first destination, I arrived, allowed the car to park, and then left. At the tail-end of testing, I walked inside the store that FSD v14.2 drove me to, so I had to adjust the parking manually.

This was pretty disappointing. Apart from parking at Superchargers, which is always flawless, parking performance is something that needs some attention. The release notes for v14.2. state that parking spot selection and parking quality will improve with future versions.

However, this was truly my only complaint about v14.2.

You can check out our full 62-minute ride-along below:

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Elon Musk

SpaceX issues statement on Starship V3 Booster 18 anomaly

The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

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Credit: SpaceX/X

SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

SpaceX’s initial comment

As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.

“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X. 

Incident and aftermath

Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.

Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.

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Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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