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GM has a plan to dethrone Tesla as EV king in North America

(Credit: AutoGuide.com)

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General Motors says it has a plan to dethrone Tesla: the undisputed king of electric vehicles.

GM CEO Mary Barra said in November that the company responsible for the Chevy Volt would build a million EVs in 2025. The question is, how will it get there, and what steps will it take to dethrone Tesla, who produced more than 509,000 EVs in 2020 and delivered 98% of them.

“We are committed to fighting for EV market share until we are number one in North America,” Barra said after detailing the plans for 30 EV models by 2025. The project requires a $27 billion investment from one of the U.S’s most notorious automakers. But in the past, car companies have outlined their plans to beat Tesla, and they’ve continuously fallen short, not accounting for Tesla’s planned growth.

In 2012, GM was the undisputed leader in EVs. The Chevy Volt sold 23,461 units that year. Then Tesla came along with the Model S. Five years later, Tesla had figured out that it could build a mass-market vehicle with the Model 3, proving that it’s not about the number of models. Still, the focus should be on affordability and efficiency. Tesla showed that it had figured out the formula for a fun, fast, efficient, and affordable electric car. It was a riddle that legacy automakers that had the cash and infrastructure to develop hadn’t solved.

Credit: U.S. Department of Energy, Alternative Fuel Vehicle Data Key: Blue: Chevy Volt, Burgundy: Tesla Model S, Purple: Tesla Model X, Royal Blue: Chevy Bolt, Yellow: Tesla Model 3

Despite the Model 3 giving Tesla and its frontman Elon Musk significant production issues, the vehicle has become the most popular EV in the U.S., China, and other territories. Led by the Model 3, Tesla held 58 percent of the U.S. EV market share in 2019, and Financial Post states that the automaker could own as much as 80 percent of the market share for 2020.

GM’s plan is simple: depend on its Ultium battery, which will amplify production and the development new, all-electric models. It plans to decrease the cost of battery production to the $100/kWh threshold, which will activate price parity with gas cars, in three years. It then plans to get that down to $75/kWh in 2025. These projections come from Emmanuel Rosner, an analyst with Deutsche Bank.

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The problem is: Tesla detailed its complete roadmap to decrease the cost of its price per kWh during the company’s Battery Day event in September 2020, and it shows prices as low as $50/kWh.

This brings in significant possibilities for GM moving forward, especially if it can continue to leverage more affordable battery costs past 2025. However, it will need more help beating Tesla, which at this time, analysts see as the leader for the foreseeable future.

A Tesla Model 3 recently battled a Chevy Bolt on a drag race in Moscow. [Credit: KindelTech/YouTube]

“Price is going to be what determines who is the market leader, and Tesla looks set to win on price for the foreseeable future,” Luke Gear, an analyst at IDTechEX, says.

Past the financials, Tesla’s growth, which is fueled by a strict and non-diversified focus on EVs only, gives the company an explicit advantage moving forward. On the other hand, GM has to combat the development of its 30 planned EVs with its existing fleet of gas-powered vehicles. Tesla can continue developing its EVs without any other distractions. Its name and reputation as the leader in the sector will help attract young and fresh engineering talent, especially in software and manufacturing, which are some of the company’s main focuses.

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GM’s goal is considerably lofty, and its words will not win over the Tesla faithful who are critical of the companies who talk a big game but fail to back it up. Many automakers have come along with a plan to disrupt Tesla’s domination in the EV sector, only to figure out that building an effective EV goes past putting a battery pack into a familiar chassis. But even if they don’t become the leader, will it be considered a complete failure?

“If they keep putting out tons of great products…and they take a ton of share from Tesla, are their EV efforts a failure then? I would say no,” David Whiston of Morningstar said.

What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Sweden faced with fresh strike from elevator company

Telecom and elevator service providers are the latest to join the widening labor blockade against the EV maker.

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Credit: NicklasNilsso14/X

Tesla’s operations in Sweden are facing fresh pressure as multiple unions intensify their long-running dispute against the electric vehicle maker. Industrial groups IF Metall and Seko have announced new blockades affecting elevator maintenance and telecom services, escalating their ongoing conflict with Tesla Sweden.

Work stoppages expand to elevator maintenance

Starting October 29, elevator manufacturer Cibes Kalea Sverige will halt all service and maintenance work at Tesla’s facilities under a full blockade ordered by IF Metall. The union’s move targets elevator service visits, which are typically required four times a year in Sweden. Cibes Kalea employs around 70 workers across six sites in Sweden and provides both passenger and freight elevator systems to clients, including Tesla, as noted in a report from Dagens Arbete.

The industrial action follows months of escalating measures from IF Metall, which has aimed to pressure Tesla into signing a collective bargaining agreement. Since early September, the union has initiated several blockades across Tesla’s Swedish network, including work stoppages involving suppliers like Holtab and Linde Material Handling. This was despite Sweden’s Mediation Institute throwing in the towel at the unions and Tesla’s conflict.

Telecom workers join expanding blockade

In a separate escalation, Seko, another major Swedish union, announced a strike targeting Tesla’s telecommunications infrastructure. “We are now putting a notice on the telecom area and this means that when it comes to networks, fiber or telephony, for example, we will not help where Tesla needs either service, maintenance or new installation of these parts,” Seko chair Gabriella Lavecchia told Sveriges Radio.

Seko has already initiated blockades against Tesla’s postal service and charging stations. The union expects the telecom blockade to have even broader effects given Tesla’s reliance on connectivity for its charging and digital services. “There aren’t many companies in Sweden today that don’t need telephony, fiber, networks, and I would guess that Tesla needs it more than many others,” Lavecchia said.

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With 12 strike notices issued in just a few weeks, the conflict shows no signs of easing as unions continue to coordinate pressure through multiple sectors.

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Tesla shares rare glimpse of Giga Shanghai, posts bullish teaser for Model Y L deliveries

The video was shared by the electric vehicle maker on Chinese social media platform Weibo.

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Credit: Tesla China

Tesla China has posted a rather optimistic teaser of Giga Shanghai and this quarter’s Model Y L deliveries. The video was shared by the electric vehicle maker on Chinese social media platform Weibo. 

Giga Shanghai on full throttle

The recently shared Weibo video featured a rather rare glimpse of the exterior of Giga Shanghai, which, unlike Giga Texas, the Fremont Factory, and Giga Berlin, reportedly no longer allows drone flyovers. As noted by Tesla China in its Weibo post, Giga Shanghai has finished its vehicle shipping center, which allows the company to ship cars efficiently. 

Tesla China posted a video of numerous Model Y vehicles being loaded onto car carrier trucks. And as could be seen in the video, a good number of the Model Ys being shipped from Giga Shanghai were Model Y L units, the all-electric crossover’s six-seat, extended wheelbase variant that only started deliveries last month. 

Insurance registration reports

Tesla China does seem to be moving at full throttle this Q4 2025. Whisper numbers from industry watchers have suggested that the electric vehicle maker recorded 16,500 new vehicle registrations in the week of October 13-19. Considering that Tesla China typically focuses on exports during the first weeks of a quarter, the company’s numbers this Q4 could be quite impressive.

For context, Tesla China saw 5,020 new vehicle registrations in the week ending October 5 and 11,300 new vehicle registrations in the week ending October 12, 2025. The momentum of the Model Y L is also building up, with previous reports stating that the extended wheelbase, six-seat Model Y variant was able to help boost Tesla China’s wholesale numbers to 90,812 units in September, becoming the country’s fourth best-selling mid-to-large SUV in the process.

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Tesla is looking to conduct FSD tests in new Swedish city: report

The proposal appears to have been received rather positively by one of the city’s officials.

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Credit: Tesla Europe & Middle East/X

Recent reports have suggested that Tesla is looking at another city in Sweden to test its Full Self-Driving (FSD) system on public roads. The proposal appears to have been received rather positively by one of the city’s officials.

Tesla FSD tests in Sweden

FSD has already been deployed in numerous territories such as the United States, China, and Australia. However, the system is yet to be released in Europe. As per a recent report from Värmlands Folkblad, Tesla has sent a request for FSD testing to the capital of Värmland, Karlstad. As noted in a CarUp report, Tesla is already testing FSD on motorways after the company secured permission from the Swedish Transport Agency. 

The Municipality of Karlstad has reportedly not issued a decision regarding Tesla’s request yet, though lawmakers seem open to the idea of FSD being tested on public roads. In a comment to VF, municipal councilor Linda Larsson stated that FSD tests in Karlstad “sounds interesting.” Tesla’s FSD tests, if they are approved, will still use safety drivers behind the wheel who will be ready to intervene at any time. 

Tesla pledges to work with the municipality

In its request, Tesla noted that Karlstad is an interesting municipality in which to conduct its tests. The company also stated that it would conduct its operations and tests in close collaboration with the municipality, as well as local entities. Considering the municipal councilor’s comments, it does appear that Tesla might have a solid chance at attaining permission to test FSD on Karlstad’s roads. 

Tesla’s success for FSD tests in Sweden has been mixed. A few months ago, reports emerged stating that the company’s request to test FSD in Stockholm had been rejected by the Swedish Traffic Department. 

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“The Traffic Office is currently working on updating its approach to automation. At the same time, the city and the office are under heavy pressure from other ongoing innovation tests. Our ambition is to actively participate in and learn from the continued development in the field of automation. 

“Based on this, and in combination with the fact that the current test is the first of its kind, which entails certain risks for both infrastructure and third parties, and that it is planned to be carried out throughout the city, the City of Stockholm considers it is currently not possible to approve the implementation of the test,” the Swedish Traffic Department stated.

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