News
SpaceX will use a parasail guidance system to land Falcon 9’s fairing into a huge net
SpaceX recovery vessel Mr Steven officially departed Port of Los Angeles on the evening of July 23 and is speeding towards its first Falcon 9 fairing recovery attempt since a major series of refits and upgrades. With massive new arms and usable net area increased fourfold, chances are better than they’ve ever been for the iconic clawboat to at last snag its first true ‘catch’ of a parasailing payload fairing.
Set to be stationed roughly 900 km (600 mi) southwest of the California coast, Mr Steven’s vast new net should dramatically even the playing field, cutting the effective error margin for each fairing catch attempt by as much as 60% on its own. An extra ~30 meters of net both length and width-wise would functionally act as a cushion for the ~50-meter accuracy the fairings have demonstrated thus far (i.e. halves missed Mr Steven’s smaller, original net by 50 m).
Still, the question remains for many people: how exactly does Mr Steven ‘catch’ a clamshell fairing half, and how does that fairing half find its way to Mr Steven?
A parasail and a prayer
Each Falcon 9 fairing is a two-piece 1600 kg sandwich of carbon fiber composites and aluminum honeycomb, as well as internal dressings of soundproofing panels, cold nitrogen gas thrusters for attitude control in vacuum, and finally the parafoil and control hardware/avionics necessary to safely recover the fragile halves. Stretching 13m long and 5.2m wide (43ft x 17ft), SpaceX has partially worked with contractors already experts in the art of autonomously guiding parasails with payloads up to 10,000 kg (22,000 lb), and doing so with some level of accuracy.
Ultimately, GPS-guided parafoils have been done successfully many times over in the past two or so decades. For the most part, the problems preventing SpaceX from recovering fairings in Mr Steven’s net have been almost entirely solved: the fact that six or more halves have been recovered intact after their Falcon 9 launches confirm that much. SpaceX engineers have somehow found a way to allow a highly flexible, lightweight, and aerodynamically awkward lifting body to survive a journey from heights of 110+ km and speeds of several kilometers per second.
One half of SpaceX’s Iridium-6/GRACE-FO just moments before touchdown on the Pacific Ocean. (SpaceX)
Per the extraordinarily minimalist appearance of each half’s parafoil recovery hardware and the lack of any clear control mechanism, it’s very likely that SpaceX has sided with an in-canopy (canopy=the parachute) system of actuators tasked with subtly warping the parafoil, comparable in functionality to a crude replica of a bird’s wing.
When in doubt, copy birds
Birds fly with such extraordinary precision thanks to granular control surfaces known by most as “feathers”, whereby slightly tweaking the location of feathers or changing the shape of the wing can result in a huge range of behaviors. In-wing actuation and control is an elegant – if complex – solution for the problems posed by parafoil guidance. In this case, SpaceX’s contractor (MMIST) likely deserves at least some of the credit for several nearly successful catch attempts thus far, delivering each unpowered fairing half from an altitude of 110+ kilometers, speeds of more than 2 kilometers per second, and parabolic trajectories stretching over 800 kilometers to a square roughly 100m by 100m.
If each halve’s accuracy can be cut by 75% of that to an area of 50m by 50m, SpaceX and Mr Steven should have no trouble in reliably and routinely catching Falcon 9 payload fairings for rapid reusability, perhaps one day translating into a similar approach for the recovery of Falcon 9’s orbital upper stages and SpaceX’s Crew and Cargo Dragon spacecraft. Mr Steven’s new net upgrade is meant to accomplish exactly that by offering a much larger surface area for Falcon fairings to ‘aim’ at.
-
- NASA’s X-38 project demonstrated the functionality of autonomous parasail guidance in 1999. (NASA)
-
- By tweaking, pulling, and tensing or loosening any number of those lines with servo motors and actuators, one can very accurately control the flight characteristics of a parafoil. (NASA)
-
- From left to right, my best guess for each fairing is PAZ, Iridium-6 Half 1, Iridium-5, and Iridium-6 Half 2. (Pauline Acalin)
Once the massive 800-kilogram components can be captured in flight by Mr. Steven, it should be a fairly simple prospect for SpaceX to move from recovery to reuse, potentially saving as much as 10% ($6m) of the cost of each Falcon 9 and Falcon Heavy launch in one simple, fell swoop. Perhaps even more importantly, fairing reuse would remove some of the pressure placed on SpaceX’s composite production floor, which currently must support the fabrication of dozens of fairing halves, booster interstages, payload adapters, Falcon Heavy nose cones, and much more, including smaller subassemblies required for both Crew and Cargo Dragons.
BFR is gonna need all the composite design and manufacturing expertise it can get.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
