News
Lucid Air Pure, Air Touring debut with landmark drag coefficient for production cars
The Lucid Air Pure and Air Touring just debuted. Along with their launches, Lucid also announced a landmark drag coefficient for all Air models.
“Performance. Range. Luxury. Technology. Design. It’s all here in the newly expanded Lucid Air model lineup as Air Pure and Air Touring – with their remarkably spacious interiors – take their place alongside Air Grand Touring, Grand Touring Performance, and the recently announced Air Sapphire,” said Lucid Group CEO and CTO Peter Rawlinson.
“Air Touring matches the landmark 4.6 miles per kWh efficiency of the Grand Touring – albeit at a more affordable price point – an important incremental step to making ultra-efficient EVs more attainable,” he added.
Drag Coefficient of Lucid Air Models
During Lucid Air Pure and Air Touring development, the EV automaker improved the drag coefficient (Cd) of all Air models. Last November, the Lucid Air impressed with a drag coefficient of .200. For comparison, the Tesla Model S Plaid has a drag coefficient of .208.
This year, Lucid topped itself by dropping the drag coefficient of all Air models down to .197. The company emphasized that the new drag coefficient of its Air models makes the lineup the most aerodynamically efficient production cars on the market.
The Lucid Air Pure Debut
On November 15, the Lucid Air Pure debuted. It comes in two configurations: the Dual-Motor, All-Wheel-Drive (AWD) Air Pure and the single-motor, Rear-Wheel-Drive version. The Dual-Motor AWD Air Pure delivers up to 480 horsepower.
The Air Pure uses Lucid’s Long Range battery pack, made of 18 modules instead of the 22 modules that comprise the Extended Range battery pack. The Long Range battery pack’s fewer modules make the Air Pure more efficient on the road.
The AWD variant received an EPA-estimated range of 410 miles. The Air Pure comes standard with Lucid’s Wunderbox technology with high-speed charging rates that deliver up to 200 miles of additional range within 15 minutes.
Lucid plans to start producing Dual-Motor AWD Air Pure vehicles next month. Initial customer deliveries of Dual-Motor AWD Air Pure EVs are expected to begin before the end of the year. In 2023, Lucid plans to launch the single motor RWD Air Pure variants.
The Lucid Air Touring Debut
While all the Lucid Air models are impressive, the Air Touring offers the most impressive options for customers at an excellent price point.
“Lucid Air Touring offers more power, greater range, and faster charging than anything else in its category, with an extraordinary fusion of performance and interior space. It sits in the heart of the Lucid Air family and offers the most options and flexibility – allowing customers to create a version that precisely fits their needs,” noted the company.
The Lucid Air Touring launches with a Dual-Motor AWD powertrain, which delivers 620 horsepower. It can accelerate from 0-60 mph in 3.4 seconds.
The Air Touring is equipped with Lucid’s 18-module Long Range battery pack like the Air pure. With the Long Range battery Pack, the Air Touring has the highest driving efficiency of any Lucid Air vehicle to date at 4.62 miles per kilowatt hour. It has an EPA-estimated range of 425 miles.
Air Pure, Air Touring Prices
The Lucid Air Pure starts at $87,400 plus an additional $5,500 for the Dual-Motor AWD drivetrain. Air Pure purchases include the Lucid User Experience with Navigation, Lucid’s DreamDrive advanced driver assistance system, and complimentary charging at Electrify America stations.
The Dual-Motor AWD Lucid Air Touring starts at $107,400. Features included in the Air Touring are the Lucid User Experience with Navigation, and complimentary charging at Electrify America stations. Lucid’s DreamDrive will be available with the Air Touring by Q1 2023.
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Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
Tesla counters Norway’s VAT hike with dedicated consumer bonus
