News
Lucid Air Pure, Air Touring debut with landmark drag coefficient for production cars
The Lucid Air Pure and Air Touring just debuted. Along with their launches, Lucid also announced a landmark drag coefficient for all Air models.
“Performance. Range. Luxury. Technology. Design. It’s all here in the newly expanded Lucid Air model lineup as Air Pure and Air Touring – with their remarkably spacious interiors – take their place alongside Air Grand Touring, Grand Touring Performance, and the recently announced Air Sapphire,” said Lucid Group CEO and CTO Peter Rawlinson.
“Air Touring matches the landmark 4.6 miles per kWh efficiency of the Grand Touring – albeit at a more affordable price point – an important incremental step to making ultra-efficient EVs more attainable,” he added.
Drag Coefficient of Lucid Air Models
During Lucid Air Pure and Air Touring development, the EV automaker improved the drag coefficient (Cd) of all Air models. Last November, the Lucid Air impressed with a drag coefficient of .200. For comparison, the Tesla Model S Plaid has a drag coefficient of .208.
This year, Lucid topped itself by dropping the drag coefficient of all Air models down to .197. The company emphasized that the new drag coefficient of its Air models makes the lineup the most aerodynamically efficient production cars on the market.
The Lucid Air Pure Debut
On November 15, the Lucid Air Pure debuted. It comes in two configurations: the Dual-Motor, All-Wheel-Drive (AWD) Air Pure and the single-motor, Rear-Wheel-Drive version. The Dual-Motor AWD Air Pure delivers up to 480 horsepower.
The Air Pure uses Lucid’s Long Range battery pack, made of 18 modules instead of the 22 modules that comprise the Extended Range battery pack. The Long Range battery pack’s fewer modules make the Air Pure more efficient on the road.
The AWD variant received an EPA-estimated range of 410 miles. The Air Pure comes standard with Lucid’s Wunderbox technology with high-speed charging rates that deliver up to 200 miles of additional range within 15 minutes.
Lucid plans to start producing Dual-Motor AWD Air Pure vehicles next month. Initial customer deliveries of Dual-Motor AWD Air Pure EVs are expected to begin before the end of the year. In 2023, Lucid plans to launch the single motor RWD Air Pure variants.
The Lucid Air Touring Debut
While all the Lucid Air models are impressive, the Air Touring offers the most impressive options for customers at an excellent price point.
“Lucid Air Touring offers more power, greater range, and faster charging than anything else in its category, with an extraordinary fusion of performance and interior space. It sits in the heart of the Lucid Air family and offers the most options and flexibility – allowing customers to create a version that precisely fits their needs,” noted the company.
The Lucid Air Touring launches with a Dual-Motor AWD powertrain, which delivers 620 horsepower. It can accelerate from 0-60 mph in 3.4 seconds.
The Air Touring is equipped with Lucid’s 18-module Long Range battery pack like the Air pure. With the Long Range battery Pack, the Air Touring has the highest driving efficiency of any Lucid Air vehicle to date at 4.62 miles per kilowatt hour. It has an EPA-estimated range of 425 miles.
Air Pure, Air Touring Prices
The Lucid Air Pure starts at $87,400 plus an additional $5,500 for the Dual-Motor AWD drivetrain. Air Pure purchases include the Lucid User Experience with Navigation, Lucid’s DreamDrive advanced driver assistance system, and complimentary charging at Electrify America stations.
The Dual-Motor AWD Lucid Air Touring starts at $107,400. Features included in the Air Touring are the Lucid User Experience with Navigation, and complimentary charging at Electrify America stations. Lucid’s DreamDrive will be available with the Air Touring by Q1 2023.
I’d appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
