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Lucid partners with hotel giant to offer free cars for guest use

Credit: Lucid Motors

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Lucid Motors has announced a new partnership with a luxury hotel conglomerate, in which the company will start offering complimentary vehicles for guests to drive at select locations as soon as this month.

In a press release on Monday, Lucid announced a partnership with Four Seasons hotels to offer the Air sedan for guest use free of charge at select locations. The program is set to begin rolling out to Four Seasons locations in the U.S. this fall, with others in Europe and the Middle East expected to launch the service in the months to follow.

Guests will be able to reserve the vehicles at participating Four Seasons locations for their own use either on-site or online. Additionally, guests can book a chauffered Lucid house car driven by hotel staff. Lucid also says it will be providing electric vehicle (EV) chargers, though the release didn’t specify its plans for charging equipment rollout.

Lucid CEO Peter Rawlinson issued the following statement in the release:

Every time guests step into a Lucid Air, they will be welcomed by a meticulously crafted interior, elegant design, and a driving experience that is unmatched by any other vehicle on the road today.

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Through this partnership, the world’s most advanced electric vehicle will now be available as a guest amenity, further enhancing the travel experience at Four Seasons properties across the globe.

The news is just the latest in partnership programs recently offered by electric vehicle (EV) makers, and it comes as a fairly unique offering from Lucid. Beyond simply getting guests behind the wheel of a Lucid vehicle for free, it could also be another opportunity for guests interested in EVs to try them out without committing to purchasing or even renting one.

“At Four Seasons, we offer guests the very best in both products and personalized services through an unwavering commitment to excellence,” said Marc Speichert, Four Seasons’ Executive VP and CCO. “We are excited to partner with Lucid to create this new, sustainable luxury experience for our guests.”

RELATED: Lucid Air Grand Touring is newest member of Dubai Police Fleet

Lucid recently gained an additional $1.5 billion commitment from its majority stakeholder the Saudi Public Investment Fund (PIF), as part of a larger set of collaborative efforts between the two parties. The California-based automaker has also established an assembly plant in Saudi Arabia, becoming the first such factory in the country.

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Although Lucid delivered just 2,781 of its Air sedan units in Q3, the company outperformed analyst expectations of around 2,242. The company is also set to launch its second EV, the Gravity SUV, in the remaining months of this year.

Lucid CEO drives first pre-production Gravity SUV off AZ plant’s assembly line

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Elon Musk

Elon Musk shares incredible detail about Tesla Cybercab efficiency

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(Credit: Tesla North America | X)

Elon Musk shared an incredible detail about Tesla Cybercab’s potential efficiency, as the company has hinted in the past that it could be one of the most affordable vehicles to operate from a per-mile basis.

ARK Invest released a report recently that shed some light on the potential incremental cost per mile of various Robotaxis that will be available on the market in the coming years.

The Cybercab, which is detailed for the year 2030, has an exceptionally low cost of operation, which is something Tesla revealed when it unveiled the vehicle a year and a half ago at the “We, Robot” event in Los Angeles.

Musk said on numerous occasions that Tesla plans to hit the $0.20 cents per mile mark with the Cybercab, describing a “clear path” to achieving that figure and emphasizing it is the “full considered” cost, which would include energy, maintenance, cleaning, depreciation, and insurance.

ARK’s report showed that the Cybercab would be roughly half the cost of the Waymo 6th Gen Robotaxi in 2030, as that would come in at around $0.40 per mile all in. Cybercab, at scale, would be at $0.20.

Credit: ARK Invest

This would be a dramatic decrease in the cost of operation for Tesla, and the savings would then be passed on to customers who choose to utilize the ride-sharing service for their own transportation needs.

The U.S. average cost of new vehicle ownership is about $0.77 per mile, according to AAA. Meanwhile, Uber and Lyft rideshares often cost between $1 and $4 per mile, while Waymo can cost between $0.60 and $1 or more per mile, according to some estimates.

Tesla’s engineering has been the true driver of these cost efficiencies, and its focus on creating a vehicle that is as cost-effective to operate as possible is truly going to pay off as the vehicle begins to scale. Tesla wants to get the Cybercab to about 5.5-6 miles per kWh, which has been discussed with prototypes.

Additionally, fewer parts due to the umboxed manufacturing process, a lower initial cost, and eliminating the need to pay humans for their labor would also contribute to a cheaper operational cost overall. While aspirational, all of the ingredients for this to be a real goal are there.

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It may take some time as Tesla needs to hammer the manufacturing processes, and Musk has said there will be growing pains early. This week, he said regarding the early production efforts:

“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”

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Elon Musk

Elon Musk to attend 2026 World Economic Forum at Davos

The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink.

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Elon Musk planned to attend the World Economic Forum in Davos for the first time, marking a notable shift after years of public criticism of the annual gathering. The Tesla CEO was confirmed as a last-minute speaker for a session alongside BlackRock CEO Larry Fink, signaling a thaw in Musk’s long-strained relationship with the global economic forum. Musk was confirmed as a late addition to Davos program Organizers of the World Economic Forum confirmed that Elon Musk was added shortly before the event to a Thursday afternoon session in Davos, where he was scheduled to speak with Larry Fink. The appearance marked Musk’s first participation in the forum, which annually draws political leaders, business executives, and global media to Switzerland. Musk’s attendance represented a departure from his past stance toward the event. He had been invited in prior years but declined to attend, including in 2024. His Davos appearance followed remarks from his political ally, Donald Trump, who addressed the forum earlier in the week with a wide-ranging speech. The session also underscored Musk’s expanding role beyond Tesla, reflecting his leadership across multiple ventures, including SpaceX and xAI. A previously strained relationship showed signs of easing Musk had frequently criticized the World Economic Forum in the past, describing it as elitist and questioning its influence. In earlier posts, he characterized the gathering as “boring” and accused it of functioning like an unelected global authority. Those remarks contributed to a long-running distance between Musk and WEF organizers. The forum previously said Musk had not been invited since 2015, though that position shifted as his global influence grew. Organizers indicated last year that Musk was welcome amid heightened interest in his political and business activities, including his involvement in efforts to improve government efficiency during Trump’s administration. Musk later stepped away from that role. Despite the past friction, Musk remained central to several global debates, ranging from SpaceX’s provision of satellite internet services in geopolitically sensitive regions to controversy surrounding content generated by xAI’s Grok chatbot. His decision to attend Davos suggested a pragmatic recalibration, even as his relationship with the forum remained complex.

Elon Musk is poised to attend the 2026 World Economic Forum in Davos. The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink, signaling a thaw in Musk’s long-strained relationship with the event.

A late addition

Organizers of the World Economic Forum confirmed that Elon Musk was added shortly before the event to a Thursday afternoon session, where he was scheduled to speak with Fink, as noted in a Bloomberg News report. Musk’s upcoming appearance marks Musk’s first participation in the forum, which annually draws political leaders, business executives, and global media to Davos, Switzerland.

Musk’s attendance represents a departure from his past stance toward the event. He had been invited in prior years but declined to attend, including in 2024. His upcoming appearance followed remarks from his political ally, Donald Trump, who addressed the forum earlier in the week with a wide-ranging speech.

A previously strained relationship

Musk had frequently criticized the World Economic Forum in the past, describing it as elitist and questioning its influence. In earlier posts, he characterized the gathering as “boring” and accused it of functioning like an unelected global authority. Those remarks contributed to a long-running distance between Musk and WEF organizers.

The forum previously said Musk had not been invited since 2015, though that position has since shifted. Organizers indicated last year that Musk was welcome amid heightened interest in his political and business activities, including his involvement in the Trump administration’s Department of Government Efficiency (DOGE). Musk later stepped away from that role.

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Despite his friction with the World Economic Forum, Musk has remained central to several global events, from SpaceX’s provision of satellite internet services in geopolitically sensitive regions through Starlink to the growing use of xAI’s Grok in U.S. government applications.

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Tesla states Giga Berlin workforce is stable, rejects media report

As per the electric vehicle maker, production and employment levels at the facility remain stable.

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tesla-model-y-giga-berlin-delivery
Credit: Tesla

Tesla Germany has denied recent reports alleging that it has significantly reduced staffing at Gigafactory Berlin. As per the electric vehicle maker, production and employment levels at the facility remain stable.

Tesla denies Giga Berlin job cuts report

On Wednesday, German publication Handelsblatt reported that Tesla’s workforce in Gigafactory Berlin had been reduced by about 1,700 since 2024, a 14% drop. The publication cited internal documents as its source for its report. 

In a statement to Reuters, Tesla Germany stated that there has been no significant reduction in permanent staff at its Gigafactory in Grünheide compared with 2024, and that there are no plans to curb production or cut jobs at the facility. 

“Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans. Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans,” Tesla noted in an emailed statement. 

Tesla Germany also noted that it’s “completely normal” for a facility like Giga Berlin to see fluctuations in its headcount.

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A likely explanation

There might be a pretty good reason why Giga Berlin reduced its headcount in 2024. As highlighted by industry watcher Alex Voigt, in April of that year, Elon Musk reduced Tesla’s global workforce by more than 10% as part of an effort to lower costs and improve productivity. At the time, several notable executives departed the company, and the Supercharger team was culled.

As with Tesla’s other factories worldwide, Giga Berlin adjusted staffing during that period as well. This could suggest that a substantial number of the 1,700 employees reported by Handelsblatt were likely part of the workers who were let go by Elon Musk during Tesla’s last major workforce reduction.

In contrast to claims of contraction, Tesla has repeatedly signaled plans to expand production capacity in Germany. Giga Berlin factory manager André Thierig has stated on several occasions that the site is expected to increase output in 2026, reinforcing the idea that the facility’s long-term trajectory remains growth-oriented.

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