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All-electric Lucid Motors ‘Air’ reaches 217 mph in high speed stability test
Making a grand entrance at the 117th-annual New York International Auto Show today is electric car startup Lucid Motors. The California-based maker of the “private jet on wheels” is debuting its ultra luxury Lucid ‘Air’ along with its Alpha Speed Car, which recently completed its first high-speed stability test at a software limited 217 mph (350km/h).
The fully autonomous capable Lucid Air represents a new take on luxury vehicles, packing in amenities often found in private jets and boasts expansive space with an exterior footprint of a mid-sized car. On paper, the Air may seem like a direct competitor with current Silicon Valley sweetheart, Tesla’s Model S. However, one can argue that the Lucid Air – with its Maybach quality interior and unprecedented performance – is better equipped to stand in a class of its own. The Air will ship with autonomous ready hardware, and when paired with the distinct focus on passenger comfort and luxury, the all electric powertrain that’s capable of 400 miles of range and 1,000 horsepower starts feeling like a different kind of experience altogether. Impressively, the luxury of the Air will start at just $52,500 after federal tax credits, which is a sizable savings from the costlier Tesla Model S.
ALSO SEE: Tesla Model S vs. Lucid Air: comparison of range, performance and price
Lucid Motors is raising capital to build out the first phase of manufacturing from its upcoming plant in Casa Grande, Arizona. The $700 million factory is expected to begin production on the Lucid Air in 2019 and produce 10,000 vehicles within the first 12 months. Lucid Motors revealed through today’s press release that the factory will reach full capacity in 2022 and produce 130,000 vehicles annually.
The company also announced through the press release that it has begun high speed testing of an Alpha prototype of the Air.
“In preparation for production, Lucid Air Alpha prototypes are undergoing a rigorous development program. Lucid has designated one of these test prototypes as a high-performance test vehicle and has installed a roll-cage for safety purposes. The Alpha Speed Car will be used for evaluating at-the-limit performance.”
Lucid completed the high speed stability on a 7.5 mile oval race track at the independent automotive testing ground TRC Ohio. The vehicle was able to successfully complete the stability and high speed testing at a staggering 217mph (350km/h).
Here are some amazing photos captured during the high speed run.
Unlike Tesla which produces lithium ion battery cells with partner Panasonic, Lucid has locked in an exclusive battery deal with Samsung SDI and will utilize “next-generation cylindrical cells that are able to exceed current performance benchmarks in areas such as energy density, power, calendar life and safety”, according to an announcement made by the company.
Results from Lucid’s 217 mph high speed testing would indicate that the company may have developed a sophisticated battery thermal management system that allows the battery pack to supply maximum output to the vehicle’s high efficiency motor. Lucid Motors Chief Technology Officer Peter Rawlinson has taken his years of experience, previously working at Tesla where he served as Chief Engineer, and rolled that into a battery management system that overcomes thermal limitations faced by Tesla’s system. The Electric GT all-Model S race team experienced some overheating issues after spending time on the racetrack with their Model S:
“The problem is the car has thermal limitations. You can have a very fast car on a qualifying lap, then it goes back to nominal power for 15 or 16 laps…If you save the temperature you can peak it again. The challenge will be to drive as quickly as possible without overheating the motor.”
Only time will tell if Lucid Motors can deliver on its grand vision of the future. If the test drive we took in Los Angeles is any indicator of what’s to come, Lucid Motors is on track to live up to its promises, tenfold.
Lucid Air Makes International Auto Show Debut in New York
Luxury electric sedan completes first high speed stability test at 217 mph
New York, NY, April 13, 2017 – Lucid Motors made its global auto show debut today at the 117th-annual New York International Auto Show. The company showed the Lucid Air luxury electric sedan and also presented its Alpha Speed Car test vehicle, which had just completed its first high-speed stability test at 217 mph.
Lucid Air: Leading the Charge in Luxury Mobility
The Lucid Air was first unveiled in December 2016. The all-electric sedan combines forward- looking design with groundbreaking technology to establish an entirely new class of vehicle. Featuring full-size interior space in a mid-size exterior footprint, the autonomous-ready Air will be available with up to 400 miles of range and 1,000 horsepower.
The Air will be manufactured in Casa Grande, Arizona. The factory, first announced in November 2016, will come online in 2019 and build 10,000 vehicles in the first 12 months. By 2022 the factory is expected to employ 2,000 full-time employees and manufacture up to 130,000 vehicles annually.
The Lucid Air is priced from $52,500 after federal tax credits. The base Lucid Air will feature a 400-horsepower motor, rear-wheel drive, and a 240-mile range. Deliveries will begin in 2019. Customers can pre-order the Air at https://lucidmotors.com/car/reserve.
High Speed Testing: Evaluating Stability and Durability at 217 mph
In preparation for production, Lucid Air Alpha prototypes are undergoing a rigorous development program. Lucid has designated one of these test prototypes as a high-performance test vehicle and has installed a roll-cage for safety purposes. The Alpha Speed Car will be used for evaluating at-the-limit performance.
For the Alpha Speed Car’s first testing session, Lucid headed to TRC Ohio to use their 7.5-mile oval to evaluate high-speed behaviors, including vehicle stability and powertrain thermal management. The test, software-limited to 217mph (350km/h), was successful in demonstrating the capabilities of the car and in finding areas for improvement that could not be properly evaluated in static bench tests.
Real-world tests are an important part of the engineering process, allowing the team to correlate computer simulation models with real-world performance. The collected data will now be used to finesse thermal and aero computer simulations and to make further performance improvements that will be tested later this year at higher speeds.
A video of the test can be seen at https://youtu.be/7k03MH7ztUs.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
