Mercedes CEO Ola Källenius has defended his company’s pursuit of electric vehicles instead of investing in synthetic fuel technology, known as “e-fuels.”
Despite governments worldwide putting regulations in place spelling the end for the ICE vehicle, some automakers have attempted to save the technology by using “e-fuels,” or fuels made synthetically. Some, including Porsche and BMW, have even invested in e-fuel production centers, but not everyone is convinced this will be the savior of gas-powered technology. Most recently, the Mercedes CEO has criticized the e-fuels strategy, stating his brand will remain dedicated to a complete electric transition.
The Mercedes executive’s comments were first reported in the German newspaper Frankfurter Allgemeine Zeitung, in which the CEO explained his position on using e-fuel technology instead of electric vehicles. “Mercedes has a strategy that clearly relies on the electric drive. We will not fundamentally change these because of the decisions on e-fuels,” said Källenius. “From 2025, we will be aligning all of our new vehicle architectures solely for the electric drive.”
Further defending Mercedes’ dedication to electric vehicle technology, the CEO argued that electric-drive units are technically superior, able to achieve more power output, better efficiency, improved durability and consistency, and eventually, reduced production cost.
However, despite these advantages, especially over costly e-fuels, which remain prohibitively expensive to traditional consumers, the CEO pointed out one critical hurdle for EVs: charging infrastructure. As noted by Källenius, this concern has driven his company to invest in its charging network, which he argues will be critical to the complete adoption of EVs.
-->Källenius’ comments come at a pivotal time for Mercedes as it works faster than many of its peers to switch to electric vehicles. Currently, Mercedes offers multiples of the number of electric models that BMW, Audi, and Porsche do. Further, with the unveiling of its final ICE vehicle yesterday, it seems to be ahead of the curve on the development side as well.
It’s the end of an era. Mercedes has unveiled its last new ICE vehicle, the E-Class. What do you think of Mercedes’ current/upcoming electric models? pic.twitter.com/KypgG6FwPg
— TESLARATI (@Teslarati) April 25, 2023
Simultaneously, Mercedes’ top brands are working to double down on the auto giant’s lead. Most recently, Mercedes-Maybach, the automaker’s ultra-luxury brand, introduced its first electric model, the Maybach EQS SUV. Moreover, AMG, the company’s high-performance brand, is introducing an increasing number of electric variant vehicles to its lineup and is expected to release its first true electric sportscar in the near future. Even the business’s commercial wing has introduced its first electric offerings, including an electric semi-truck and electric van.
The dedication of the premium German brand has undoubtedly paid off, as its marketshare and sales, particularly in the luxury electric vehicle market, continue to grow year over year. Hopefully, Mercedes can inspire its luxury counterparts to do the same.
-->What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla Semi factory looks almost complete during Thanksgiving weekend
Based on recent drone videos, the Tesla Semi factory looks practically ready to start operations.
It appears that the Tesla Semi factory near Giga Nevada is already hard at work preparing for the initial production of the Class 8 all-electric truck. This was, at least, hinted at in a recent drone flyover of the facility from a longtime watcher.
The Tesla Semi factory after Thanksgiving
Drone operator and Tesla Semi advocate @HinrichsZane recently shared some footage he captured of the upcoming facility during the Thanksgiving weekend. Based on his video, it appears that Tesla gave its employees in the area the weekend off. One thing is evident from the video, however, and that is the fact that the Tesla Semi factory looks practically ready to start operations.
The Tesla Semi watcher did point out that the electric vehicle maker is still busy bringing in production equipment into the facility itself. Once these are installed, it would not be surprising if initial production of the Tesla Semi begins.
A new Tesla Semi
The upcoming completion of the Tesla Semi factory near Gigafactory Nevada seems all but inevitable in the coming months. What would be especially interesting, however, would be the vehicles that would be produced on the site. During Elon Musk’s presentation at the 2025 Annual Shareholder Meeting, a glimpse of the production Tesla Semi was shown, and it looks quite a bit different than the Class 8 all-electric truck’s classic appearance.
As could be seen in the graphic from the CEO’s presentation, the updated Tesla Semi will feature slim lightbar headlights similar to the new Tesla Model Y, Cybertruck, and the Cybercab. Tesla also teased a number of aerodynamic improvements that increased the truck’s efficiency to 1.7 kWh per mile. Extended camera units, seemingly for FSD, could also be seen in the graphic.
-->News
Tesla scores major hire as Apple scientist moves to Optimus team
Chen, who advanced from individual contributor to technical lead during his time at Apple, noted that he was blown away by Tesla’s efforts and synergy.
Former Apple research scientist Yilun Chen has left the tech giant to join Tesla’s Optimus AI team. Chen, who advanced from individual contributor to technical lead during his time at Apple, noted that he was blown away by Tesla’s efforts and synergy.
Apple veteran closes a major chapter
In a farewell note, Yilun Chen reflected on his tenure at Apple as a period defined by rapid growth and exposure to notable internal projects, some of which remain unreleased. His roles spanned engineering, research, early product incubation, and hands-on prototyping, allowing him to build expertise across both mature and emerging teams.
Chen credited mentors, colleagues, and cross-functional collaborators for shaping his trajectory, calling the experience unforgettable and emphasizing how each team taught him different lessons about scaling technology, guiding product vision, and navigating fast-moving research environments. “Each role has offered me invaluable unique lessons… My deepest gratitude goes to my colleagues, mentors and friends,” he wrote.
Tesla’s Optimus lab secured the hire
Chen said the move to Tesla was driven by the momentum surrounding Optimus, a humanoid robot powered by LLM-driven reasoning and Physical AI. After visiting Tesla’s Optimus lab, he admitted that he was “totally blown away by the scale and sophistication of the Optimus lab and deep dedication of people when I got to visit the office.”
His first week at Tesla, he noted, involved spontaneous deep-tech discussions, a flat team structure, rapid prototyping cycles, and what he called a “crazy ideas with super-fast iterations” culture. Chen emphasized that the team’s ambition, as well as its belief that humanoid robots are now within reach, creates an energy level that feels aimed at changing the world.
-->“You can feel the energy to change the world here,” he wrote in a post on social media.
Elon Musk
Elon Musk gives nod to SpaceX’s massive, previously impossible feat
It was the booster’s 30th flight, a scenario that seemed impossible before SpaceX became a dominant force in spaceflight.
Elon Musk gave a nod to one of SpaceX’s most underrated feats today. Following the successful launch of the Transporter-15 mission, SpaceX seamlessly landed another Falcon 9 booster on a droneship in the middle of the ocean.
It was the booster’s 30th flight, a scenario that seemed impossible before SpaceX became a dominant force in spaceflight.
Elon Musk celebrates a veteran Falcon 9 booster’s feat
SpaceX completed another major milestone for its Smallsat Rideshare program on Friday, successfully launching and deploying 140 spacecraft aboard a Falcon 9 from Vandenberg Space Force Base. The mission, known as Transporter-15, lifted off two days later than planned after a scrub attributed to a ground systems issue, according to SpaceFlight Now. SpaceX confirmed that all payloads designed to separate from the rocket were deployed as planned.
The Falcon 9 used for this flight was booster B1071, one of SpaceX’s most heavily flown rockets. With its 30th mission completed, it becomes the second booster in SpaceX’s fleet to reach that milestone. B1071’s manifest includes five National Reconnaissance Office missions, NASA’s SWOT satellite, and several previous rideshare deployments, among others. Elon Musk celebrated the milestone on X, writing “30 flights of the same rocket!” in his post.
Skeptics once dismissed reusability as unfeasible
While rocket landings are routine for SpaceX today, that was not always the case. Industry veterans previously questioned whether reusable rockets could ever achieve meaningful cost savings or operational reliability, often citing the Space Shuttle’s partial reusability as evidence of failure.
-->In 2016, Orbital ATK’s Ben Goldberg argued during a panel that even if rockets could be reusable, they do not make a lot of sense. He took issue with Elon Musk’s claims at the time, Ars Technica reported, particularly when the SpaceX founder stated that fuel costs account for just a fraction of launch costs.
Goldberg noted that at most, studies showed only a 30% cost reduction for low-Earth orbit missions by using a reusable rocket. “You’re not going to get 100-fold. These numbers aren’t going to change by an order of magnitude. They’re just not. That’s the state of where we are today,” he said.
Former NASA official Dan Dumbacher, who oversaw the Space Launch System, expressed similar doubts in 2014, implying that if NASA couldn’t make full reusability viable, private firms like SpaceX faced steep odds.
Tesla Semi factory looks almost complete during Thanksgiving weekend
Tesla scores major hire as Apple scientist moves to Optimus team
