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Mercedes EV sales boom in strongest company performance yet

Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey

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Mercedes revealed its Q1 sales statistics this morning, showing its EV sales are booming in the world’s biggest markets.

While Mercedes is certainly not a volume leader in the EV market, it has dedicated itself to slowly but surely expanding its offerings and deliberately growing its EV production. This dedication and swell of new offerings continue to pay off, as the premium German brand reports its EV sales boomed in the year’s first quarter.

According to Mercedes’ Q1 sales report, EV sales jumped 327% in the United States and 119% globally, helping it achieve numerous sales records and a new level of relevance in the electric vehicle market. Electric Mercedes offerings accounted for 14% of all passenger vehicle sales in the U.S. and 10% of passenger vehicle sales globally. It should be noted that each of these percentages accounts only for Mercedes passenger vehicle sales and are slightly higher than the statistics that include its commercial offerings.

In total, Mercedes-Benz sold 7,341 EVs in the U.S. and 51,600 globally. The automaker sold 75,701 vehicles in the United States and 503,500 vehicles globally.

“Our customers’ desire for our Top-End products and battery electric vehicles is the driving force behind our sales result in the first quarter,” says Britta Seeger, Member of the Board of Management of Mercedes-Benz Group. “Beyond this, we successfully introduced our direct sales model in the U.K., while Germany and two more markets will follow in 2023. Looking forward, I am already excited about the upcoming world premiere of the first all-electric Mercedes-Maybach EQS SUV next week.”

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Beyond Mercedes’ obvious production ramp, which it has extensively detailed to investors, its slate of new offerings is the most significant motivator for its sales success. Besides the entry-level segment of its offerings, the brand now offers an EV in essentially every notable segment.

Mercedes now has a wide selection of electric SUVs, including the EQS SUV, EQE SUV, EQB SUV, and EQA; a significant contingent of luxury and performance variants of popular sedans, the EQS and EQE; and the auto group is closer than ever to introducing its first ultra-luxury and high-performance EVs via its accompanying brands, Maybach and AMG.

Looking at model-specific sales, Mercedes notes that EQB SUV and EQA sales were both leaders in its electric offerings, though the company did not provide specific figures. The EQS SUV also had a successful introduction globally, including in the U.S., where it is assembled at the brand’s Birmingham, Alabama, plant.

As if Mercedes investors needed any more good news, the company is also well on its way to competing with Tesla’s industry-leading profit margins, thanks not only to its luxury vehicle positioning but also to investments into vertical integration, renewable energy, and production upgrades generally.

While Mercedes is still far behind Tesla in EV sales and will likely remain behind them for a good while, it is in a fantastic market position and poised to benefit from its massive investments. Hopefully, it can motivate other historic brands to work toward the same end and help the world transition to EVs as soon as possible.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla Holiday Update is incoming, and the wishlist is Merry and Bright

There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.

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Tesla’s Holiday Update is going to be on its way soon, and although we have no idea what the company is planning to implement into vehicles with the 2025 iteration.

However, the wishlist is extensive, and owners are hoping to get a vast array of new features, both useful and artificial. That’s the fun thing about owning a Tesla — not everything is necessary, and it’s okay for your car to be fun.

There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.

In past years, Tesla has brought both useful things and fun things with the Holiday Update. The Custom Lock Sound, new Light Shows, and even High Fidelity Park Assist have all come in past updates, among many other things. But for 2025, people want even more, and here’s what we have seen most frequently thus far:

More Streaming Platforms

This is a personal request of ours, and it’s something that we feel is long overdue.

Sure, Netflix, Disney+, and Hulu are all great — but there’s a lot of meat left on that bone. HBOMax, Paramount+, and even YouTube TV would be a great option for those of us who have subscriptions and want to watch Live Events while Supercharging or eating in our cars.

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The fact that Tesla has not added more platforms to its in-car Theater in a few years has been, dare I say, disappointing?

Full Self-Driving for Europe

This is something not even Santa can help with. Although his Elves are known for their high productivity, we’re not even sure they could convince European regulators to open the door for FSD’s entrance into the market.

Tesla deploys Unsupervised FSD in Europe for the first time—with a twist

FSD is definitely capable of handling European driving conditions, but regulators are truly dragging their feet through the mud with the approval process. Tesla has tested FSD in several countries in Europe, but nothing has been set in stone yet.

Deeper Grok Integration

Many owners have said something about how Grok is truly not super in-tune with the vehicles. This is something any owner will experience.

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It seems Grok should be capable of handling all in-car requests; everything from changing the A/C to a specific temperature to adding a stop within the Navigation should be handled by Grok.

Instead, Grok cannot handle those things currently. You have to speak to the car itself using the microphone button on the steering wheel.

Interestingly, some vehicles already have the Grok logo replacing the microphone. It is likely the most realistic request of all.

‘Learn’ Mode for Full Self-Driving Arrival Options

Although it is great for public destinations, FSD still does not allow you to choose a set parking spot at your residence. It also does not allow you to choose preferences for parking in large parking lots.

Renters, and even those who live in purchased townhomes, often have assigned parking spots. Full Self-Driving v14 has done a great job of doing half the work, but there have been too many times when I’ve arrived home, the car pulls me into a spot, and I’m forced to manually back out and park in my assigned space.

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Many people also do not like to park toward the entrance of a store, me included. Parking away from the front of a store eliminates parking congestion and usually is a safer bet for your vehicle to keep from being dinged by careless drivers who swing their doors open.

Navigation Adjustments

Sometimes you don’t want to turn left on the street the navigation chooses. Maybe you want to go a block down and check out that new Portuguese restaurant that just opened on the way to your next destination.

This is only possible currently by inputting a waypoint that would take you that way. Instead, the center screen could be opened, and the driver should be able to select an alternative route by simply touching a street they’d rather travel on.

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Investor's Corner

Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed

The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.

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Credit: Joe Tegtmeyer/X

Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives. 

Robotaxi rollout, FSD updates, and new affordable cars

Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.

Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.

TD Cowen also places an optimistic price target

TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects. 

Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.

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@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
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Elon Musk

Tesla CEO Elon Musk teases autobiography following fallout with Isaacson

“I need to tell my story myself and highlight lessons that I learned along the way that would be useful to others.”

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Credit: xAI

Tesla CEO Elon Musk teased the potential for an autobiography following his fallout with author Walter Isaacson, who wrote a book on the serial entrepreneur in the past.

Isaacson met with C-SPAN’s American’s Book Club on November 13, and went into detail as to why he disagreed with Musk’s place in politics, especially with how he handled Department of Government Efficiency (DOGE):

“It’s a shame because had he gone into government and focused on what he’s good at…He could have changed the government for good, but instead…he started, you know, let’s get rid of this part of USAID and firing people.”

It’s sort of a shame to see Isaacson cast stones in the direction of Musk, whom he spent a significant amount of time with, aiming to put forth an accurate and realistic depiction of perhaps the greatest entrepreneur in the modern era.

However, Musk did not come back at Isaacson. Instead, he highlighted the need for what could potentially be his autobiography, aiming to “highlight lessons that [he] learned along the way that would be useful to others.”

Musk’s time in government was met with harsh criticisms from many, but there was a lot of support for the work that he did during his time with DOGE as well. Eventually, Musk’s responsibilities with DOGE started to wind down, and he pledged to step back from government to focus on his companies.

A Musk-written biography would potentially be a great book for those who are interested in his story, but also those who plan to enter entrepreneurism, tech, or the sciences, as there truly could be some excellent lessons within.

However, Musk’s recently approved compensation package and the tranches that could pay him $1 trillion in shares will likely take up most of his time. Tesla also has a lofty goal of launching Robotaxi and expanding the ride-hailing service to other areas of the country in the coming months.

@teslarati With a pedestrian in the crosswalk, Tesla Full Self-Driving shows off its courtesy. Human drivers? Not so much. #tesla #teslafsd #fullselfdriving ♬ AMERICAN HEART – Maxwell Luke

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