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Mercedes EV sales boom in strongest company performance yet

Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey

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Mercedes revealed its Q1 sales statistics this morning, showing its EV sales are booming in the world’s biggest markets.

While Mercedes is certainly not a volume leader in the EV market, it has dedicated itself to slowly but surely expanding its offerings and deliberately growing its EV production. This dedication and swell of new offerings continue to pay off, as the premium German brand reports its EV sales boomed in the year’s first quarter.

According to Mercedes’ Q1 sales report, EV sales jumped 327% in the United States and 119% globally, helping it achieve numerous sales records and a new level of relevance in the electric vehicle market. Electric Mercedes offerings accounted for 14% of all passenger vehicle sales in the U.S. and 10% of passenger vehicle sales globally. It should be noted that each of these percentages accounts only for Mercedes passenger vehicle sales and are slightly higher than the statistics that include its commercial offerings.

In total, Mercedes-Benz sold 7,341 EVs in the U.S. and 51,600 globally. The automaker sold 75,701 vehicles in the United States and 503,500 vehicles globally.

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“Our customers’ desire for our Top-End products and battery electric vehicles is the driving force behind our sales result in the first quarter,” says Britta Seeger, Member of the Board of Management of Mercedes-Benz Group. “Beyond this, we successfully introduced our direct sales model in the U.K., while Germany and two more markets will follow in 2023. Looking forward, I am already excited about the upcoming world premiere of the first all-electric Mercedes-Maybach EQS SUV next week.”

Beyond Mercedes’ obvious production ramp, which it has extensively detailed to investors, its slate of new offerings is the most significant motivator for its sales success. Besides the entry-level segment of its offerings, the brand now offers an EV in essentially every notable segment.

Mercedes now has a wide selection of electric SUVs, including the EQS SUV, EQE SUV, EQB SUV, and EQA; a significant contingent of luxury and performance variants of popular sedans, the EQS and EQE; and the auto group is closer than ever to introducing its first ultra-luxury and high-performance EVs via its accompanying brands, Maybach and AMG.

Looking at model-specific sales, Mercedes notes that EQB SUV and EQA sales were both leaders in its electric offerings, though the company did not provide specific figures. The EQS SUV also had a successful introduction globally, including in the U.S., where it is assembled at the brand’s Birmingham, Alabama, plant.

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As if Mercedes investors needed any more good news, the company is also well on its way to competing with Tesla’s industry-leading profit margins, thanks not only to its luxury vehicle positioning but also to investments into vertical integration, renewable energy, and production upgrades generally.

While Mercedes is still far behind Tesla in EV sales and will likely remain behind them for a good while, it is in a fantastic market position and poised to benefit from its massive investments. Hopefully, it can motivate other historic brands to work toward the same end and help the world transition to EVs as soon as possible.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email atΒ william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us atΒ tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

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Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

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Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

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However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

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Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

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Others, not so much.

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Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

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It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

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The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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