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Mercedes EV sales boom in strongest company performance yet

Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey Mercedes-EQ. EQE SUV. AMG Line Exterior, Night Package, Velvet brown metallic, 22" AMG multi-spoke light-alloy wheels, Electric Art Line Interior, Leather Nappa balao brown/neva grey

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Mercedes revealed its Q1 sales statistics this morning, showing its EV sales are booming in the world’s biggest markets.

While Mercedes is certainly not a volume leader in the EV market, it has dedicated itself to slowly but surely expanding its offerings and deliberately growing its EV production. This dedication and swell of new offerings continue to pay off, as the premium German brand reports its EV sales boomed in the year’s first quarter.

According to Mercedes’ Q1 sales report, EV sales jumped 327% in the United States and 119% globally, helping it achieve numerous sales records and a new level of relevance in the electric vehicle market. Electric Mercedes offerings accounted for 14% of all passenger vehicle sales in the U.S. and 10% of passenger vehicle sales globally. It should be noted that each of these percentages accounts only for Mercedes passenger vehicle sales and are slightly higher than the statistics that include its commercial offerings.

In total, Mercedes-Benz sold 7,341 EVs in the U.S. and 51,600 globally. The automaker sold 75,701 vehicles in the United States and 503,500 vehicles globally.

“Our customers’ desire for our Top-End products and battery electric vehicles is the driving force behind our sales result in the first quarter,” says Britta Seeger, Member of the Board of Management of Mercedes-Benz Group. “Beyond this, we successfully introduced our direct sales model in the U.K., while Germany and two more markets will follow in 2023. Looking forward, I am already excited about the upcoming world premiere of the first all-electric Mercedes-Maybach EQS SUV next week.”

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Beyond Mercedes’ obvious production ramp, which it has extensively detailed to investors, its slate of new offerings is the most significant motivator for its sales success. Besides the entry-level segment of its offerings, the brand now offers an EV in essentially every notable segment.

Mercedes now has a wide selection of electric SUVs, including the EQS SUV, EQE SUV, EQB SUV, and EQA; a significant contingent of luxury and performance variants of popular sedans, the EQS and EQE; and the auto group is closer than ever to introducing its first ultra-luxury and high-performance EVs via its accompanying brands, Maybach and AMG.

Looking at model-specific sales, Mercedes notes that EQB SUV and EQA sales were both leaders in its electric offerings, though the company did not provide specific figures. The EQS SUV also had a successful introduction globally, including in the U.S., where it is assembled at the brand’s Birmingham, Alabama, plant.

As if Mercedes investors needed any more good news, the company is also well on its way to competing with Tesla’s industry-leading profit margins, thanks not only to its luxury vehicle positioning but also to investments into vertical integration, renewable energy, and production upgrades generally.

While Mercedes is still far behind Tesla in EV sales and will likely remain behind them for a good while, it is in a fantastic market position and poised to benefit from its massive investments. Hopefully, it can motivate other historic brands to work toward the same end and help the world transition to EVs as soon as possible.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla receives major institutional boost with Nomura’s rising stake

The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

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Credit: Tesla China

Tesla (NASDAQ:TSLA) has gained fresh institutional support, with Nomura Asset Management expanding its position in the automaker. 

Nomura boosted its Tesla holdings by 4.2%, adding 47,674 shares and bringing its total position to more than 1.17 million shares valued at roughly $373.6 million. The move makes Tesla Nomura’s 10th-largest holding at about 1% of its entire portfolio.

Institutional investors and TSLA

Nomura’s filing was released alongside several other fund updates. Brighton Jones LLC boosted its holdings by 11.8%, as noted in a MarketBeat report, and Revolve Wealth Partners lifted its TSLA position by 21.2%. Bison Wealth increased its Tesla stake by 52.2%, AMG National Trust Bank increased its position in shares of Tesla by 11.8%, and FAS Wealth Partners increased its TSLA holdings by 22.1%. About 66% of all outstanding Tesla shares are now owned by institutional investors.

The buying comes shortly after Tesla reported better-than-expected quarterly earnings, posting $0.50 per share compared with the $0.48 consensus. Revenue reached $28.10 billion, topping Wall Street’s $24.98 billion estimate. Despite the earnings beat, Tesla continues to trade at a steep premium relative to peers, with a market cap hovering around $1.34 trillion and a price-to-earnings ratio near 270.

Recent insider sales

Some Tesla insiders have sold stock as of late. CFO Vaibhav Taneja sold 2,606 shares in early September for just over $918,000, reducing his personal stake by about 21%. Director James R. Murdoch executed a far larger sale, offloading 120,000 shares for roughly $42 million and trimming his holdings by nearly 15%. Over the past three months, Tesla insiders have collectively sold 202,606 shares valued at approximately $75.6 million, as per SEC disclosures.

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Tesla is currently entering its next phase of growth, and if it is successful, it could very well become the world’s most valuable company as a result. The company has several high-profile projects expected to be rolled out in the coming years, including Optimus, the humanoid robot, and the Cybercab, an autonomous two-seater with the potential to change the face of roads across the globe.

@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
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Tesla rolls out fresh Supercharger pricing strategy to more locations

Live Pricing aimed to resolve some of the shortcomings of the off-peak and on-peak system, aiming to keep prices low and base them on current utilization instead of a set time when prices change.

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Credit: Tesla

Tesla has rolled out a fresh Supercharger pricing strategy to more locations, as it confirmed it has added 550 additional sites in the United States to its “Live Pricing” strategy.

Live Pricing for Superchargers launched back in May, and was the company’s latest strategy to keep charging your EV cheap, affordable, and easy to understand.

Tesla has adjusted its pricing strategy at Superchargers several times over the past few years, with the most notable being the 2020 introduction of off-peak and on-peak Supercharging rates.

Live Pricing aimed to resolve some of the shortcomings of the off-peak and on-peak system, aiming to keep prices low and base them on current utilization instead of a set time when prices change.

Tesla explained the program when it launched:

“We are piloting on-peak and off-peak pricing based on live Supercharger utilization rather than estimations. The average price remains unchanged, but this live feedback loop improves accuracy. This corrects off-peak pricing during times of congestion, or on-peak pricing when Superchargers are plentiful. You’ll always see the price before your session begins, and prices do not change mid-session. A small-scale pilot is launching at 10 sites and will expand based on feedback and success.”

The initial rollout only included Superchargers in California, but it was not all of them, only a handful instead. Tesla was attempting to launch it in a very controlled manner by using a Pilot Program that would iron out all the early bugs and potential issues it might run into.

However, the company expanded the program by launching it at an additional 550 sites in California, New Jersey, New York, Florida, and Illinois:

The price you pay is locked in when you plug in, so if the Supercharger station you are charging at becomes more crowded and the program bumps up the rates because of high utilization rates, you will still receive the cheaper price that was enabled when you arrived.

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Tesla Robotaxi was just spotted in a new state for the first time

The company is still attempting to expand and has explicitly stated that it plans to offer rides in Nevada, Arizona, and Florida in the near future. However, a pair of Robotaxi mules, fitted with LiDAR equipment for ground truth validation, was spotted in a new region for the first time.

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Credit: Tesla

Tesla Robotaxi mules were spotted in a new state for the first time as the company plans to expand the ride-sharing service to new areas of the United States in the coming months.

Tesla is offering Robotaxi rides in Austin already, where nobody is present in the driver’s seat except for on freeway routes. In California, Tesla refers to its platform as a ride-hailing suite, and a “Safety Monitor” is present in the driver’s seat at all times, but the vehicle operates on Full Self-Driving.

The company is still attempting to expand and has explicitly stated that it plans to offer rides in Nevada, Arizona, and Florida in the near future. However, a pair of Robotaxi mules, fitted with LiDAR equipment for ground truth validation, was spotted in a new region for the first time.

Over the weekend, Tesla Robotaxi mules were spotted in Enola, Pennsylvania, just about ten minutes from downtown Harrisburg:

Enola is situated to the northwest of Harrisburg, Pennsylvania’s State Capitol. Interestingly, you’d expect Tesla to be testing these types of vehicles in other, more populated areas; Philadelphia is about two hours East, and Pittsburgh is about three hours west. State College is about an hour North of Enola.

Looking at the location of where the vehicles were spotted tells an interesting story, as Enola, located right outside of the State Capitol, could be a move to nudge legislators to consider looking at some of the laws that deal with driverless and autonomous vehicle operation.

Pennsylvania’s Act 130 of 2022 and subsequent guidelines permit the testing of driverless vehicles in the Commonwealth, but PennDOT requires a permit from Tesla or any other company that wants to operate a ride-hailing service in PA.

It’s also important to note that the cars could have simply been stopping through, as they were spotted at a Supercharger location along Interstate 81, which spans from Tennessee to New York.

It is not to say the vehicles are testing along the entire route, but likely a segment of it. The fact that they were spotted in Pennsylvania does bode well for Tesla’s expansion efforts moving forward.

@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario

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