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Michigan becomes first state to approve self-driving cars for public roads
Michigan has become the first state to approve the sale of autonomous cars for use on public roads. Governor Rick Snyder signed the legislation making the sale of self-driving cars legal on December 9. The legislation is part of a package of four bills that cleared the Michigan senate last September. In addition to authorizing the sale of autonomous cars, the package includes funding for the American Center for Mobility — a research campus where autonomous driving technologies can be tested before being offered to the public.
Proposed American Center for Mobility Credit: Michigan Economic Development Corp
The new law permits the sale of vehicles similar to Google’s autonomous test car that has no steering wheel, accelerator, or brake pedal. “By establishing guidelines and standards for self driving vehicles, we’re continuing that tradition of excellence in a way that protects the public’s safety while at the same time allows the mobility industry to grow without overly burdensome regulations,” Gov. Snyder said at a bill signing ceremony. “We are still the heart and soul of the auto industry, make no mistake about that,” Snyder continued.
The driving force behind the legislative package — which was vigorously supported by Ford and General Motors — is a desire to stop the brain drain of engineers from Michigan to Silicon Valley and other West Coast technology centers like Seattle. The American Center for Mobility will be constructed at the GM’s former Willow Run powertrain factory and automotive testing area. Prior to that, Willow Run manufactured B-24 bombers during World War II and was an important part of a manufacturing structure that made America the so-called “Arsenal of Democracy.”
Willow Run already has some infrastructure that will be useful for testing autonomous cars. It has long straightaways for high speed testing. It features a three level interchange, a high speed loop, and several bridges and tunnels. In addition, it already has the infrastructure needed to test connected car systems and features mock-ups of urban, suburban, and rural environments, according to AutoBlog.
This legislation will turn “the eyes of the world once again on Michigan for its engineering and its research,” says Michigan senator Ken Horn, a co-sponsor on the legislative package. “It’s a different kind of car-building,” Horn said on the Senate floor prior to voting, “but car-building nonetheless.”
It is ironic that Michigan should be so intent on being a leader in some areas while remaining doggedly opposed to innovations in others. The determining factor seems to be what Ford and General Motors want, as they are the tail that wags the dog in Michigan. The state bitterly opposes Tesla’s direct to customer sales model, for instance.
-->On the one hand, the state has bought shares of Tesla Motors for its retirement fund. Tesla is also a significant presence in Michigan’s manufacturing sector after purchasing the former Michigan-based Riviera Tool Company. But despite all Tesla’s lobbying efforts, the state’s franchise dealers, with substantial support from General Motors, have managed to block any changes to state law that would permit Tesla to open showrooms in the state to sell its cars directly to the public.
The new law permitting the sale of self-driving cars highlights the current struggle between traditional car companies and technology companies. Leading up to next week’s Technology In Motion conference co-hosted by Automotive News, Mike Ableson, vice president of strategy and global portfolio planning for General Motors, said automakers need to look at “the innovations coming out of Silicon Valley from Apple and Google and Samsung and put boundaries around that, not just for the OEM but also for the consumer. How far into the car do you let them come?”
Frank Weith, director of connected services at Volkswagen Group of America, said automakers need to make sure they don’t lose their identity as new technologies play a larger and larger role in the cars of the future. “We don’t want to be just a commodity, selling bulk vehicles to Google or Apple or Uber,” Weith said. “We want to be part of the consumer experience and keep our product up there.”
Both Ableson and Weith pointedly refrain from mentioning Tesla, but the shadow of Elon Musk is clearly a background factor in their remarks.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
