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Michigan becomes first state to approve self-driving cars for public roads
Michigan has become the first state to approve the sale of autonomous cars for use on public roads. Governor Rick Snyder signed the legislation making the sale of self-driving cars legal on December 9. The legislation is part of a package of four bills that cleared the Michigan senate last September. In addition to authorizing the sale of autonomous cars, the package includes funding for the American Center for Mobility — a research campus where autonomous driving technologies can be tested before being offered to the public.
Proposed American Center for Mobility Credit: Michigan Economic Development Corp
The new law permits the sale of vehicles similar to Google’s autonomous test car that has no steering wheel, accelerator, or brake pedal. “By establishing guidelines and standards for self driving vehicles, we’re continuing that tradition of excellence in a way that protects the public’s safety while at the same time allows the mobility industry to grow without overly burdensome regulations,” Gov. Snyder said at a bill signing ceremony. “We are still the heart and soul of the auto industry, make no mistake about that,” Snyder continued.
The driving force behind the legislative package — which was vigorously supported by Ford and General Motors — is a desire to stop the brain drain of engineers from Michigan to Silicon Valley and other West Coast technology centers like Seattle. The American Center for Mobility will be constructed at the GM’s former Willow Run powertrain factory and automotive testing area. Prior to that, Willow Run manufactured B-24 bombers during World War II and was an important part of a manufacturing structure that made America the so-called “Arsenal of Democracy.”
Willow Run already has some infrastructure that will be useful for testing autonomous cars. It has long straightaways for high speed testing. It features a three level interchange, a high speed loop, and several bridges and tunnels. In addition, it already has the infrastructure needed to test connected car systems and features mock-ups of urban, suburban, and rural environments, according to AutoBlog.
This legislation will turn “the eyes of the world once again on Michigan for its engineering and its research,” says Michigan senator Ken Horn, a co-sponsor on the legislative package. “It’s a different kind of car-building,” Horn said on the Senate floor prior to voting, “but car-building nonetheless.”
It is ironic that Michigan should be so intent on being a leader in some areas while remaining doggedly opposed to innovations in others. The determining factor seems to be what Ford and General Motors want, as they are the tail that wags the dog in Michigan. The state bitterly opposes Tesla’s direct to customer sales model, for instance.
On the one hand, the state has bought shares of Tesla Motors for its retirement fund. Tesla is also a significant presence in Michigan’s manufacturing sector after purchasing the former Michigan-based Riviera Tool Company. But despite all Tesla’s lobbying efforts, the state’s franchise dealers, with substantial support from General Motors, have managed to block any changes to state law that would permit Tesla to open showrooms in the state to sell its cars directly to the public.
The new law permitting the sale of self-driving cars highlights the current struggle between traditional car companies and technology companies. Leading up to next week’s Technology In Motion conference co-hosted by Automotive News, Mike Ableson, vice president of strategy and global portfolio planning for General Motors, said automakers need to look at “the innovations coming out of Silicon Valley from Apple and Google and Samsung and put boundaries around that, not just for the OEM but also for the consumer. How far into the car do you let them come?”
Frank Weith, director of connected services at Volkswagen Group of America, said automakers need to make sure they don’t lose their identity as new technologies play a larger and larger role in the cars of the future. “We don’t want to be just a commodity, selling bulk vehicles to Google or Apple or Uber,” Weith said. “We want to be part of the consumer experience and keep our product up there.”
Both Ableson and Weith pointedly refrain from mentioning Tesla, but the shadow of Elon Musk is clearly a background factor in their remarks.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
