News
Tesla Model 3 Mid Range: $45k, 260-mile battery and rear wheel drive
No stranger to creating surprises (in 280 characters or less), Tesla CEO Elon Musk took to Twitter Thursday afternoon to announce that the company’s mass-market Model 3 sedan has been given a lower cost, Mid Range battery option that’s capable of 260 miles of range per single charge.
With a starting price of $45,000, the Model 3 Mid Range variant with rear wheel drive takes the Silicon Valley electric carmaker one step closer to offering the highly-anticipated $35,000 base version, which the company expects to produce in the first half of 2019.
Tesla’s first Model 3 variant, the 310-mile-capable Long Range version in a single motor, rear wheel drive configuration, will still be available for ordering directly through company sales representatives for another week, although the option has been removed from the Model 3 Design Studio.
The lower price for the Mid Range Model 3 represents a $4,000 savings from the Long Range rear wheel drive version that starts at $49,000 before incentives. However, this cost savings also equates to 50 miles less of driving range and reduced performance. 0-60 mph performance for the Mid Range Model 3 comes in at a modest 5.6 seconds versus 5.1 seconds for the Long Range version. Top speed for midrange Model 3 is also reduced to 125 mph (~200 kph).
Tesla Model 3 Version Comparisons
| 0-60 mph (sec) | Top Speed (mph) | Range (mi) | |
| Model 3 Mid Range (RWD) | 5.6 | 125 | 260 |
| Model 3 Long Range (RWD) | 5.1 | 140 | 310 |
| Model 3 Long Range (AWD) | 4.5 | 145 | 310 |
| Model 3 Performance (AWD) | 3.3 | 155 | 310 |
Elon Musk’s announcement of the lower-priced Tesla Model 3 should come as welcome news for the hundreds of thousands who have waited, some for more than two years, for the company to finally offer a truly affordable electric car that bests its competition in the luxury sedan market. At $45,000, the midrange Model 3 shares a similar base price as a 2019 BMW 330i series, yet tops the Bavarian heritage vehicle in both performance and technological innovation.
Arguably of more importance is Tesla’s strategic move to push higher-margin vehicles but also provide a favorable option for price-conscious consumers by creating a larger delineation between buyers looking to cost-cut and those seeking more range. By removing the RWD Long Range Model 3 as a vehicle selection, Tesla forces buyers that are looking for 310 miles of extended range to choose between a nearly $70,000 Model 3 Performance in basic trim or a $59,000 Model 3 Long Range with dual motor configuration. At a minimum, buyers looking for the long-range battery option will be spending $10,000 or more than they normally would have with the $49,000 RWD Long Range Model 3 as an available option.
According to the Tesla’s online configurator, buyers looking to purchase a Model 3 Mid Range can expect delivery in 6 to 10 weeks.
Model 3 long range, rear wheel drive is still available for ordering off menu for another week or so
— Elon Musk (@elonmusk) October 18, 2018
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
