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NASA spacecraft successfully slams into asteroid ten months after SpaceX launch
Ten months after launching into interplanetary space on a SpaceX Falcon 9 rocket, NASA’s Double Asteroid Redirect Test (DART) spacecraft has successfully impacted an asteroid moon.
Falcon 9 lifted off from Vandenberg Space Force Base (VSFB) Space Launch Complex 4 (SLC-4) carrying the 630-kilogram (~1400 lb) spacecraft on November 24th, 2021. The rocket performed flawlessly, continuing a streak of successful launches, and boosted DART on its way to a near-Earth asteroid pair.
The goal: slam into the small asteroid moon Dimorphos at an eyewatering speed of 6.3 kilometers per second (14,000 mph / Mach 18). Ten months later, the spacecraft has accomplished exactly that, successfully crashing into a target about 160 meters (530 ft) wide just 17 meters away from a perfect ‘bullseye’ after traveling for ten months and hundreds of millions of kilometers through space. Depending on the results NASA and dozens of other groups will now attempt to glean from ground and space telescopes, the successful impact could be a major leap forward for the field of planetary defense.
The main goal of planetary defense is to protect humanity’s home planet from asteroids, a threat that has routinely caused mass-extinction events throughout the multibillion-year history of life on Earth. With the technology to both detect and reach virtually all near-Earth objects (NEOs) more or less at hand, DART is the first attempt to test and verify what would seem to be the easiest and most obvious method of redirecting asteroids: knocking them off course with the spacecraft itself.
Planetary science and the behavior of things in microgravity conditions have a tendency to defy expectations, however, so testing that assumption is essential. The perfect way to do so came to DART Lead Investigator Andy Chang in a burst of mid-exercise inspiration: instead of hitting any odd NEO, a small spacecraft could slam into a tiny asteroid moon of a much larger parent asteroid. Hitting an asteroid moon would mitigate the small but nonzero risk of accidentally redirecting the target towards Earth while also amplifying the results, making them much easier to observe from tens of millions of kilometers away.
Rather than being forced to search for a virtually imperceptible change in a single asteroid’s half-billion-kilometer-long orbit, the results of hitting the right asteroid moon would be much more easily detectable as a change in the moon’s much smaller orbit around its untouched parent asteroid.
The problem is that aside from spectrographic readings that tell scientists the broad strokes of an asteroid’s composition and other telescope images that can make out the rough shape, it’s very difficult to scout the objects without actually visiting them. And given the difficulty, spacecraft have only visited a handful of the virtually countless asteroids of our solar system. Without knowing exactly what a target asteroid’s surface and subsurface are like, it’s hard to predict exactly what a spacecraft impacting that asteroid will do. A looser surface, which is what most visited asteroids appear to have, would be much worse at momentum transfer than a boulder or relatively solid surface of rock.
As an example, as DART rapidly approached and revealed more detailed views of the surface of Didymos and Dimorphos in its final minutes, Chang himself was surprised to see just how rough and boulder-strewn the surface of both asteroids were. Then, after the spacecraft impact, many scientists were also surprised to almost immediately see a massive cloud of dust – easily visible from ground-based telescopes – ejected from Dimorphos.
Despite the DART spacecraft’s eventful demise, the fun has only just begun on the ground as scientists attempt to solve that riddle (and many others) and begin searching for changes in Dimorphos’ orbit. Data will soon arrive from even larger and more prestigious observatories, including NASA’s space-based Hubble and Webb Space Telescopes. Italian companion cubesat LICIACube, which deployed from DART shortly before impact, will also downlink images it took up close, potentially offering the most detailed view of the impact for years.
Meanwhile, the European Space Agency (ESA) is developing a spacecraft called Hera that will launch in 2024 and attempt to enter orbit around Didymos and Dimorphos as early as late 2026 to examine the aftermath of DART’s last stand in even greater detail.
In the more distant future, particularly if the international science community ultimately concludes that DART did successfully redirect an asteroid (moon), it’s possible that the mission will help to kickstart an entirely new global project and fleet of spacecraft that will stand ready to protect Earth if the need ever truly arises. With a little luck and a modest amount of government funding, humanity may soon be able to entirely eradicate one of the most infamous sources of mass extinction.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
