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NASA spacecraft successfully slams into asteroid ten months after SpaceX launch
Ten months after launching into interplanetary space on a SpaceX Falcon 9 rocket, NASA’s Double Asteroid Redirect Test (DART) spacecraft has successfully impacted an asteroid moon.
Falcon 9 lifted off from Vandenberg Space Force Base (VSFB) Space Launch Complex 4 (SLC-4) carrying the 630-kilogram (~1400 lb) spacecraft on November 24th, 2021. The rocket performed flawlessly, continuing a streak of successful launches, and boosted DART on its way to a near-Earth asteroid pair.
The goal: slam into the small asteroid moon Dimorphos at an eyewatering speed of 6.3 kilometers per second (14,000 mph / Mach 18). Ten months later, the spacecraft has accomplished exactly that, successfully crashing into a target about 160 meters (530 ft) wide just 17 meters away from a perfect ‘bullseye’ after traveling for ten months and hundreds of millions of kilometers through space. Depending on the results NASA and dozens of other groups will now attempt to glean from ground and space telescopes, the successful impact could be a major leap forward for the field of planetary defense.
The main goal of planetary defense is to protect humanity’s home planet from asteroids, a threat that has routinely caused mass-extinction events throughout the multibillion-year history of life on Earth. With the technology to both detect and reach virtually all near-Earth objects (NEOs) more or less at hand, DART is the first attempt to test and verify what would seem to be the easiest and most obvious method of redirecting asteroids: knocking them off course with the spacecraft itself.
Planetary science and the behavior of things in microgravity conditions have a tendency to defy expectations, however, so testing that assumption is essential. The perfect way to do so came to DART Lead Investigator Andy Chang in a burst of mid-exercise inspiration: instead of hitting any odd NEO, a small spacecraft could slam into a tiny asteroid moon of a much larger parent asteroid. Hitting an asteroid moon would mitigate the small but nonzero risk of accidentally redirecting the target towards Earth while also amplifying the results, making them much easier to observe from tens of millions of kilometers away.
Rather than being forced to search for a virtually imperceptible change in a single asteroid’s half-billion-kilometer-long orbit, the results of hitting the right asteroid moon would be much more easily detectable as a change in the moon’s much smaller orbit around its untouched parent asteroid.
The problem is that aside from spectrographic readings that tell scientists the broad strokes of an asteroid’s composition and other telescope images that can make out the rough shape, it’s very difficult to scout the objects without actually visiting them. And given the difficulty, spacecraft have only visited a handful of the virtually countless asteroids of our solar system. Without knowing exactly what a target asteroid’s surface and subsurface are like, it’s hard to predict exactly what a spacecraft impacting that asteroid will do. A looser surface, which is what most visited asteroids appear to have, would be much worse at momentum transfer than a boulder or relatively solid surface of rock.
As an example, as DART rapidly approached and revealed more detailed views of the surface of Didymos and Dimorphos in its final minutes, Chang himself was surprised to see just how rough and boulder-strewn the surface of both asteroids were. Then, after the spacecraft impact, many scientists were also surprised to almost immediately see a massive cloud of dust – easily visible from ground-based telescopes – ejected from Dimorphos.
Despite the DART spacecraft’s eventful demise, the fun has only just begun on the ground as scientists attempt to solve that riddle (and many others) and begin searching for changes in Dimorphos’ orbit. Data will soon arrive from even larger and more prestigious observatories, including NASA’s space-based Hubble and Webb Space Telescopes. Italian companion cubesat LICIACube, which deployed from DART shortly before impact, will also downlink images it took up close, potentially offering the most detailed view of the impact for years.
Meanwhile, the European Space Agency (ESA) is developing a spacecraft called Hera that will launch in 2024 and attempt to enter orbit around Didymos and Dimorphos as early as late 2026 to examine the aftermath of DART’s last stand in even greater detail.
In the more distant future, particularly if the international science community ultimately concludes that DART did successfully redirect an asteroid (moon), it’s possible that the mission will help to kickstart an entirely new global project and fleet of spacecraft that will stand ready to protect Earth if the need ever truly arises. With a little luck and a modest amount of government funding, humanity may soon be able to entirely eradicate one of the most infamous sources of mass extinction.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
