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NASA opens $2.6 billion in contract services for Moon to Mars missions
“We are going,” is an important part NASA’s motto for its return to the Moon, and to get there, the space agency will need corporate partners. As part of carrying out the private sector integration requirements of White House Space Policy Directive 1, NASA Administrator Jim Bridenstine announced today at 2 pm EST the nine companies the agency has selected to compete for $2.6 billion in contracts to support its Moon to Mars mission. These contracts will be geared to filling the needs of NASA’s Commercial Lunar Payload Services Program over the next ten years of its development.
https://twitter.com/JimBridenstine/status/1067495719836110850
Prior to the announcement, Bridenstine spoke on The Hill TV’s “Rising” program, emphasizing the purpose of the Space Policy Directive’s mission to build the capabilities of not only returning to the Moon, but stay as a sustained presence. In his opening remarks, he further honed in on the major difference in NASA’s current direction for obtaining new capabilities. “We’re gonna buy the service,” he cheered. As the event continued, he and Thomas Zurbuchen, associate administrator for NASA’s Science Mission Directorate in Washington, detailed the numerous technical capabilities required for the Moon mission that the private companies will be competing to develop.
Here’s the break down of the space agency’s newly announced partners:
Astrobotic Technology: A Pittsburgh-based company focused on flying hardware systems into space for companies, governments, and universities. The company is currently developing a “Peregrine Lander” aimed at orbital and surface operations for any lunar destination.
Deep Space Systems: A Colorado-based company focused on systems engineering for supporting the design, development, integration, testing, and operations of science and exploration spacecraft. The company currently subcontracts with other major contractors in the field of space exploration such as Lockheed Martin and NASA.
Draper: A Cambridge-based company focused on developing general engineered systems for corporate, government, and academic solutions. Their Moon work will focus on providing payload services.
Firefly Aerospace: An Austin-based company focused on economical and convenienct access to space for small payloads via reliable launch vehicles. Their priority is providing low-cost rocket access to low Earth orbit (LEO).
Intuitive Machines: A Houston-based company focused on cradle to grave aerospace engineering development, integration, and testing services along with a unique set of aerospace. Some of its current technology developments include a universal reentry vehicle and a lunar lander.
Lockheed Martin: An industry giant with a long, established history of involvement with NASA and human spaceflight. The company will provide any number of contributions towards NASA’s mission to the Moon.
Maston Space Systems: A Mojave-based company focused on reusable rocket technology and reliable planetary landers for the Earth, Moon, Mars, and beyond. The company previously competed and succeeded through two funding levels in the Northrop Grumman Lunar Lander Challenge X Prize in 2009.
Moon Express: A Cape Canaveral-based company dedicated to expanding commercial opportunities in general on the Moon. The company has previously worked with NASA to develop Moon commercial cargo transporation capabilities and was the first private company authorized by the US government to land on the Moon.
Orbit Beyond: A New Jersey-based company building spacecraft bound for the Moon. [no link available]
The White House Space Policy Directive 1, signed December 11, 2017, revised US national space policy to integrate NASA’s programs with private sector partners to return to the Moon before continuing on to human exploration of Mars. As part of a push to continue American leadership in space, the Directive instructs NASA to develop a flexible deep space infrastructure to support the increasing complexity of missions. The agency currently partners with the private sector for other missions, including human transport to the International Space Station (ISS) wherein SpaceX and Boeing are developing capsules for that purpose, and the Directive expands that to include deep space missions.
The Space Policy Directive was born from the recommendations provided during the first meeting of the new National Space Council, a group under the US Department of Commerce’s Office of Space Commerce. During Council meetings, US government officials from civilian and military space along with space industry leaders such as SpaceX and Boeing, as well as other significant public and private institutions, hold discussions with high ranking members of the US government, the Vice President being the Chairman. The purpose is to help overall comprehension of the challenges involved in making significant progress in space exploration and propose viable policy solutions.
The outline published by NASA to fulfill the Space Policy Directive, the “Exploration Campaign“, focuses on three core domains for development: low Earth orbit, lunar orbit and surface, and Mars, with the option of other deep space objectives being integrated. Under this framework, NASA hopes to have its next rocket combination, the Space Launch System and Orion capsule, fly to the Moon by 2020 with crewed flights planned for 2023. Direct support to the ISS will end by 2025.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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