News
NASA opens $2.6 billion in contract services for Moon to Mars missions
“We are going,” is an important part NASA’s motto for its return to the Moon, and to get there, the space agency will need corporate partners. As part of carrying out the private sector integration requirements of White House Space Policy Directive 1, NASA Administrator Jim Bridenstine announced today at 2 pm EST the nine companies the agency has selected to compete for $2.6 billion in contracts to support its Moon to Mars mission. These contracts will be geared to filling the needs of NASA’s Commercial Lunar Payload Services Program over the next ten years of its development.
https://twitter.com/JimBridenstine/status/1067495719836110850
Prior to the announcement, Bridenstine spoke on The Hill TV’s “Rising” program, emphasizing the purpose of the Space Policy Directive’s mission to build the capabilities of not only returning to the Moon, but stay as a sustained presence. In his opening remarks, he further honed in on the major difference in NASA’s current direction for obtaining new capabilities. “We’re gonna buy the service,” he cheered. As the event continued, he and Thomas Zurbuchen, associate administrator for NASA’s Science Mission Directorate in Washington, detailed the numerous technical capabilities required for the Moon mission that the private companies will be competing to develop.
Here’s the break down of the space agency’s newly announced partners:
Astrobotic Technology: A Pittsburgh-based company focused on flying hardware systems into space for companies, governments, and universities. The company is currently developing a “Peregrine Lander” aimed at orbital and surface operations for any lunar destination.
-->Deep Space Systems: A Colorado-based company focused on systems engineering for supporting the design, development, integration, testing, and operations of science and exploration spacecraft. The company currently subcontracts with other major contractors in the field of space exploration such as Lockheed Martin and NASA.
Draper: A Cambridge-based company focused on developing general engineered systems for corporate, government, and academic solutions. Their Moon work will focus on providing payload services.
Firefly Aerospace: An Austin-based company focused on economical and convenienct access to space for small payloads via reliable launch vehicles. Their priority is providing low-cost rocket access to low Earth orbit (LEO).
Intuitive Machines: A Houston-based company focused on cradle to grave aerospace engineering development, integration, and testing services along with a unique set of aerospace. Some of its current technology developments include a universal reentry vehicle and a lunar lander.
Lockheed Martin: An industry giant with a long, established history of involvement with NASA and human spaceflight. The company will provide any number of contributions towards NASA’s mission to the Moon.
-->Maston Space Systems: A Mojave-based company focused on reusable rocket technology and reliable planetary landers for the Earth, Moon, Mars, and beyond. The company previously competed and succeeded through two funding levels in the Northrop Grumman Lunar Lander Challenge X Prize in 2009.
Moon Express: A Cape Canaveral-based company dedicated to expanding commercial opportunities in general on the Moon. The company has previously worked with NASA to develop Moon commercial cargo transporation capabilities and was the first private company authorized by the US government to land on the Moon.
Orbit Beyond: A New Jersey-based company building spacecraft bound for the Moon. [no link available]
The White House Space Policy Directive 1, signed December 11, 2017, revised US national space policy to integrate NASA’s programs with private sector partners to return to the Moon before continuing on to human exploration of Mars. As part of a push to continue American leadership in space, the Directive instructs NASA to develop a flexible deep space infrastructure to support the increasing complexity of missions. The agency currently partners with the private sector for other missions, including human transport to the International Space Station (ISS) wherein SpaceX and Boeing are developing capsules for that purpose, and the Directive expands that to include deep space missions.
The Space Policy Directive was born from the recommendations provided during the first meeting of the new National Space Council, a group under the US Department of Commerce’s Office of Space Commerce. During Council meetings, US government officials from civilian and military space along with space industry leaders such as SpaceX and Boeing, as well as other significant public and private institutions, hold discussions with high ranking members of the US government, the Vice President being the Chairman. The purpose is to help overall comprehension of the challenges involved in making significant progress in space exploration and propose viable policy solutions.
The outline published by NASA to fulfill the Space Policy Directive, the “Exploration Campaign“, focuses on three core domains for development: low Earth orbit, lunar orbit and surface, and Mars, with the option of other deep space objectives being integrated. Under this framework, NASA hopes to have its next rocket combination, the Space Launch System and Orion capsule, fly to the Moon by 2020 with crewed flights planned for 2023. Direct support to the ISS will end by 2025.
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Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
