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NASA says SLS Moon rocket is ‘go’ for launch debut
After rolling the vehicle to its Kenndy Space Center, Florida launch pad two days early for what is hoped to be the third and final time, NASA says that the first Space Launch System (SLS) Moon rocket is ready to take flight.
The Artemis I mission’s SLS reached Launch Complex 39B on August 17th after a 10-hour, 4-mile trip from KSC’s iconic Vehicle Assembly Building (VAB). NASA and its contractors spent the five subsequent days connecting the rocket to the pad and preparing both for flight – a process that will continue up until the moment the pad is cleared around a day or two prior to launch. On August 22nd, SLS and Orion program leaders completed a surprisingly clean Flight Readiness Review (FRR) for Artemis I, confirming that all related hardware, software, systems, and teams are (or will soon be) ready to launch.
Barring surprises, SLS remains on track to attempt its first launch and send an Orion spacecraft to the Moon no earlier than (NET) 8:33 am EDT (12:33 UTC) on Monday, August 29th.
Jim Free, Associate Administrator of NASA’s Exploration Systems Development division, reported that the SLS Artemis I FRR was completed with no exceptions, no additional actions required, and no dissenting opinions about the rocket’s readiness. Given just how rocky all aspects of SLS development have been, an almost perfectly clean review was not exactly expected, but it bodes well for a launch attempt during the first available window. Some work still needs to be completed, however, including at least one test that could not be completed during past test campaigns.
The rocket and pad’s behavior during two recent wet dress rehearsal (WDR) test campaigns in April and June also suggest that it could take NASA a few tries before SLS actually lifts off. There’s also a nonzero chance that minor to moderate problems could arise before liftoff, potentially requiring NASA to roll the rocket back to the VAB for a third time for repairs or longer-term troubleshooting. Thankfully, NASA officials were unusually candid in a post-FRR press conference and acknowledged many of those realities, noting that the first SLS launch could require multiple attempts.
Free even issued a statement on Twitter that almost directly acknowledged the possibility that Artemis I could end badly. While he avoided actually stating as much, the assistant administrator noted that “things may not go to plan” over the course of the mission. SLS will be the first rocket in history to attempt to send a payload to the Moon on its launch debut. Prior to attempting to enter orbit around the Moon and safely return to Earth, the Orion capsule will have only completed one suborbital test flight, and its propellant and propulsion section (service module) will have never flown.
With any luck, the rocket will make it through preflight operations without a major hitch and launch on the first try on August 29th. If not, NASA has backup opportunities on September 2nd and 5th. If all goes to plan, Artemis I will last approximately 42 days from liftoff to Orion capsule splashdown. The SLS rocket’s job will be complete around three hours after liftoff, leaving Orion to enter orbit around the Moon and eventually return to Earth.
Strangely, NASA is sending Orion to a lunar orbit different than the one the spacecraft will regularly visit with astronauts on operational missions, which are scheduled to begin with Artemis III as early as 2025. The Artemis I spacecraft also lacks a docking port and life support systems, and SLS will launch with an inert launch abort system (LAS), further weakening the test flight’s overall relevance for crewed missions.
No matter the outcome, NASA is poised to gather a massive amount of data about the performance of SLS and Orion over the course of Artemis I. In a best-case scenario, only minor tweaks will be required and Artemis II – a less complex crewed test flight including a free-return trip around the Moon – will remain on track to launch sometime in 2024.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
