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NASA says SLS Moon rocket is ‘go’ for launch debut

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After rolling the vehicle to its Kenndy Space Center, Florida launch pad two days early for what is hoped to be the third and final time, NASA says that the first Space Launch System (SLS) Moon rocket is ready to take flight.

The Artemis I mission’s SLS reached Launch Complex 39B on August 17th after a 10-hour, 4-mile trip from KSC’s iconic Vehicle Assembly Building (VAB). NASA and its contractors spent the five subsequent days connecting the rocket to the pad and preparing both for flight – a process that will continue up until the moment the pad is cleared around a day or two prior to launch. On August 22nd, SLS and Orion program leaders completed a surprisingly clean Flight Readiness Review (FRR) for Artemis I, confirming that all related hardware, software, systems, and teams are (or will soon be) ready to launch.

Barring surprises, SLS remains on track to attempt its first launch and send an Orion spacecraft to the Moon no earlier than (NET) 8:33 am EDT (12:33 UTC) on Monday, August 29th.

The sun rises on NASA’s first SLS rocket, August 19th. (Richard Angle)

Jim Free, Associate Administrator of NASA’s Exploration Systems Development division, reported that the SLS Artemis I FRR was completed with no exceptions, no additional actions required, and no dissenting opinions about the rocket’s readiness. Given just how rocky all aspects of SLS development have been, an almost perfectly clean review was not exactly expected, but it bodes well for a launch attempt during the first available window. Some work still needs to be completed, however, including at least one test that could not be completed during past test campaigns.

The rocket and pad’s behavior during two recent wet dress rehearsal (WDR) test campaigns in April and June also suggest that it could take NASA a few tries before SLS actually lifts off. There’s also a nonzero chance that minor to moderate problems could arise before liftoff, potentially requiring NASA to roll the rocket back to the VAB for a third time for repairs or longer-term troubleshooting. Thankfully, NASA officials were unusually candid in a post-FRR press conference and acknowledged many of those realities, noting that the first SLS launch could require multiple attempts.

Free even issued a statement on Twitter that almost directly acknowledged the possibility that Artemis I could end badly. While he avoided actually stating as much, the assistant administrator noted that “things may not go to plan” over the course of the mission. SLS will be the first rocket in history to attempt to send a payload to the Moon on its launch debut. Prior to attempting to enter orbit around the Moon and safely return to Earth, the Orion capsule will have only completed one suborbital test flight, and its propellant and propulsion section (service module) will have never flown.

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With any luck, the rocket will make it through preflight operations without a major hitch and launch on the first try on August 29th. If not, NASA has backup opportunities on September 2nd and 5th. If all goes to plan, Artemis I will last approximately 42 days from liftoff to Orion capsule splashdown. The SLS rocket’s job will be complete around three hours after liftoff, leaving Orion to enter orbit around the Moon and eventually return to Earth.

During Artemis I, Orion will attempt to enter a distant retrograde orbit (DRO) around the Moon, an orbit that will never be used again. The orbit NASA actually intends to use after Artemis II is called a near-rectilinear halo orbit (NRHO) and is quite different.

Strangely, NASA is sending Orion to a lunar orbit different than the one the spacecraft will regularly visit with astronauts on operational missions, which are scheduled to begin with Artemis III as early as 2025. The Artemis I spacecraft also lacks a docking port and life support systems, and SLS will launch with an inert launch abort system (LAS), further weakening the test flight’s overall relevance for crewed missions.

No matter the outcome, NASA is poised to gather a massive amount of data about the performance of SLS and Orion over the course of Artemis I. In a best-case scenario, only minor tweaks will be required and Artemis II – a less complex crewed test flight including a free-return trip around the Moon – will remain on track to launch sometime in 2024.

(Richard Angle)
(Richard Angle)
(Richard Angle)

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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